Outfitting your new business with technology that fits your needs can be daunting — especially when there’s no revenue coming through the door. You may start with whatever hardware you can get your hands on for free, but for long-term growth, you’ll need specific tools, and those tools are going to vary depending on what you do.
We’ve set up five business types — a creative shop, a retail store, a restaurant, a consulting business and a software-development team — with our top picks for computers, displays, tablets and tech accessories to get the job done.
Camera for Creative Shops
Sony Cyber-shot RX1 ($2,800)
This fixed-lens digital camera features a 35 mm full-frame sensor and high-quality Carl Zeiss lenses, allowing users to capture eye-popping 24.3-megapixel photos, pure 14-bit RAW image files and HD video at up to 60 frames per second.
As a result, users with even a basic knowledge of Photoshop can tweak the RX1’s images to near-pro standards.