This article is included in Entrepreneur Voices on Effective Leadership, a book containing insights from more than 20 contributors, entrepreneurs and thought leaders.
“It’s been said that leadership is making important but unpopular decisions. That’s certainly a partial truth, but I think it underscores the importance of focus. To be a good leader, you cannot major in minor things, and you must be less distracted than your competition. To get the few critical things done, you must develop incredible selective ignorance. Otherwise, the trivial will drown you.”
–Tim Ferriss, Bestselling Author, Host of The Tim Ferriss Show podcast
“A leader instills confidence and ‘followership’ by having a clear vision, showing empathy and being a strong coach. As a female leader, to be recognized I feel I have to show up with swagger and assertiveness, yet always try to maintain my Southern upbringing, which underscores kindness and generosity. The two work well together in gaining respect.”
— Barri Rafferty,senior partner and CEO, Ketchum North America