1. Tighten up your SEO
The first thing you need to do is analyze your current SEO situation.
All you have to do is enter your URL to get a deep, page-level SEO analysis.
You can also check how your site compares to the competition.
Enter 3 additional websites for a competitive analysis.
Of course, mine is just one of many SEO tools.
I don’t see SEMRush as a competitor but as a supplementary tool for checking a site’s SEO.
These tools are free, so why not get multiple opinions?
The main components you’re looking for on my SEO analyzer are which keywords you rank for, along with their frequency of usage.
It’s also important to know if the keywords are used in the title tag, description tag, and header tags.
Google gives more weight to these factors.
Once you have a general idea of how you’re ranking against everyone else, you can start to improve.
2. Perform more keyword research
I can’t stress enough how important keyword research is.
Even though I’ve been in the game for a long time, I still perform fresh keyword research several times a week.
That’s how you stay on top of search results!
For every search term that already points to your website, you’ll get a handful more.
That opens up a lot of opportunities for you to rank against your competitors!
What it takes to hit all those keyword opportunities is pages with content.
You’ll need to start a blog