Of all the social media sites, the one I use most frequently is Facebook. It’s an excellent platform to inform, educate, and most of all, engage with my customers, clients and friends.
Facebook is also an entrepreneur’s online storefront. If it’s not managed wisely, mistakes can quickly go viral and become a small business’s nightmare.
Understanding your audience, posting strategically and practicing online etiquette can go a long way toward growing your business. Here are three common mistakes to avoid.
1. Forgetting to Engage
Many entrepreneurs post updates periodically, but forget to participate. A Facebook page, when managed well, is an opportunity to showcase your brand and interact with others. Interaction is key. You’ll see the most success when you engage with your customers on Facebook instead of just updating them.
Think about what your customers want to hear. Or better yet, ask them. Experiment. Which posts garner the most likes and shares? I’m surprised that whenever I post photos of my dogs or business etiquette seminars, I get the most positive feedback. Hone in on what your customer base wants from you and give them more of it.