Creating a website for your business can be a big challenge; it’s a lot of pressure to design the best reflection of your company, digitally. Think of it as a “virtual storefront” where the homepage is the front door. You want your website to be aesthetically pleasing enough to invite them in and an appealing web design helps you do that. Here we’ve collected some great web design inspiration to start you off on the right foot and get those web design ideas flowing.
But there is more than just that to effective web design. Let’s go over the basics for what makes a good website before we look at some brilliant website design ideas.
What makes a good website?
1. Effective and evolving design
Have you ever clicked on a website and instantly got lost in the clutter of buttons, text and links? The impression your website makes directly reflects the competency of your business. A well-designed page is important for building trust and communicating value to potential customers.
So, it’s best to always keep the user experience in mind when designing; elements like a compelling layout, whitespace, excellent copy and a thoughtful style guide will go far in grabbing and maintaining customer attention. A good balance in web design encourages a good experience for your customers.
What’s more, responsive design is key: no matter the user’s screen size, platform or orientation, a great responsive website provides them with an optimal experience, every time. Regular, thorough market research will help you to consistently adapt and evolve your website to fit the ever-changing needs of your consumers—remember, digital design is constantly expanding and so should your website.
2. Communicating your brand identity
Your website plays a key part in building a consistent brand identity. Your logo, tagline, branded imagery and values should be obvious through the messaging of every page of the website. Accumulatively, your site should clearly answer “who” and “what” your brand is/does so that visitors get it within seconds!
3. Appealing to your audience
The most important part of building a brand and website is keeping your target audience in mind. All design choices need to answer how you can best serve them and create a positive, memorable and unique experience for them. Without this, you won’t be able to stand up next to competitors. Use language and imagery that will appeal to them and reflect values they can relate to.
4. Focussing on value
When a visitor arrives on your homepage, it needs to compel them to stick around. The homepage is the best place to nail your value proposition so that prospective customers choose to stay on your website and not navigate to your competitors’. By offering a quality service/product and using the tips above, you will convert those who are “just browsing” into customers!
Our favorite web design ideas
With those points in mind, let us start you off on the right foot with a round up of our favorite, current web designs to get your inspiration flowing. When checking out the themes below, consider your brand identity and target audience to discern what themes or trends could be most compelling to the right people.
Getting cozy with color
A lovely way to welcome your website visitors and invite them to stay a while is to use color schemes that are easy on the eyes, like neutrals or pastels, which naturally influence calm and relaxation. Natural greens, pastel blues, warm browns, light pinks, cool greys, and sand tones are among those colors that are less jarring to interact with than the contrast of pure black or pure white.
A neutral background allows a brighter or contrasting foreground to stand out, softly. It draws your users’ attention to the bits you want it to (so your branded visuals or products etc.) whilst guiding them towards call-to-actions and other buttons.
This theme in web design is perfect for eco friendly or “self care” businesses, like independent skin care brands or sustainable fashion labels. It’s also a great option for industries that would want to reassure or put their customers at ease, like in finance or realty, so check out the designs below to get some ideas.
Illustration that pops
As far as imagery goes, there are loads of roads you could explore. Digital or film photography, AR experiences or video, hand-drawn illustrations or animations, abstract art or sculptural still life visuals… the list goes on.
There are many ways to make illustrations pop. Below, we collected some stunning examples for a particularly impactful technique that is continuing to trend ferociously in current digital design: neumorphism. Short for “new skeumorphism”, this style of visual expression uses real-life imagery and simplified, flat designed icons but with new and improved 3D-like graphics. The effect is not quite photorealistic, but more tactile and engaging, capturing the paradoxical age of minimalist realism.
A brilliantly neumorphic aesthetic can be achieved by using selective drop shadows that are overlaid with semi flat colors, resembling digital embossing or debossing with an eye-popping result. This design is great for elements like buttons, search bars and text boxes, but also icons or product features and works well for sites that promote responsive design.
It’s no wonder the waving inflatable tube man is an advertising staple. Its success comes from the fact that motion attracts attention. And the more attention you can draw, the more likely customers will respond.
Recently, technological advancements and a slow shift away from strict minimalism has directed brands to explore digital design through a more interactive approach. From subtle animations to sweeping page transitions, to an almost overwhelming layering of medias and motion, this movement aims to rid web design of any “static” feeling.
One of the ways to include animations is by providing visual feedback to the user’s interaction with your site. Scrolling is one of the most subtle forms of interaction, and as such, web designers are finding unique ways to boost the visual feedback users get, from multidirectional page transitions to animated illustrations.
If you’re looking for something even more innovative, check out parallax animations. With web animation designers’ ability to separate page elements into foreground and background extremes, they can create a parallax effect: the optical illusion in which objects near to the viewer appear to move faster than objects farther away.
These web design ideas provide a great tool for ecommerce sites who want to show off the features of multiple products, guiding users from galleries to individual product views. It’s also a really fun strategy for educational websites hoping to attract kids onto their site.