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Ranking at the top of search engine results pages is the endgame for many marketers who are employing SEO strategies. A big reason for this is that on the first page of search results, the first five organic results account for nearly 70% of clicks. That's huge. One of the best ways [...]
Link building, simply put, is the process of getting other websites to link back to your website. All marketers and business owners should be interested in building links to drive referral traffic and increase their site’s authority. Why build links? Google’s algorithms are complex and always evolving, but backlinks remain an important [...]
Links are important for SEO. Therefore, link building should definitely be part of your SEO strategy. But more importantly, link building should be part of your growth strategy. As it can help you generate more traffic and attract new audiences to your website. Do make sure to stay away from [...]
Within SEO, link building plays an important role in driving organic traffic via search engines, especially in competitive industries. When combined with strong technical SEO foundations, great on-page SEO, excellent content, and a good user experience, link building can be super effective at driving more organic traffic. Today, the need [...]
What Is Link Building? Link building is the practice of acquiring links to your website from other websites. In SEO, these links are called backlinks. Getting backlinks from high-quality sites can pass authority to your site, as well as help you rank higher in the search engine results pages (SERPs). According [...]
LINK BUILDING & ESTABLISHING AUTHORITY You've created content that people are searching for, that answers their questions, and that search engines can understand, but those qualities alone don't mean it'll rank. To outrank the rest of the sites with those qualities, you have to establish authority. That can be accomplished [...]
Links continue to remain one of the most important ranking factors used by Google and other search engines. Search engines discover new content through links – and it’s also, in part, how they judge the quality of that content. Good links are like votes; they are testimonials to how worthwhile [...]
Nobody knows for sure how exactly Google measures the value of each link. But there are some general concepts of evaluating links that the SEO community believes to be true. Authority Relevance Anchor text Nofollow vs follow Placement Destination 1. Authority There are two types of “authority”: of a specific page and of [...]
Link building isn’t easy. It’s freakin’ hard. Which is why most people struggle to build needle-moving links to their site, regardless of the tactic they use. Sound like you? You’re in the right place. This article DOESN’T list out a bazillion link building strategies. What I’ll show you instead is a handful [...]
What Is Link Building? Link building is the practice of building one-way hyperlinks (also known as “backlinks”) to a website with the goal of improving search engine visibility. Common link building strategies include content marketing, building useful tools, email outreach, broken link building and public relations. Why Are Links So [...]
Links are the currency of the web. The websites that have plenty of them are deemed “authoritative” and are rewarded with high rankings in Google. While websites that don’t have any are bound to obscurity. If you’re just starting out in SEO, figuring out link building can be quite a [...]
Link building has been dead for years, for those who failed to adapt to the ever-changing rules and increased requirements on skills, tools, details, and perseverance. The Golden Rules of Link Building are evergreen rules for the right mindset of successful link building. If you have not learnt about Cemper's Golden Link Building [...]
