Informative Blog articles on the topic Marketing for More Success...
Explore our blog section on the topic of Marketing for more success and to earn more money in life...
It is the clichéd finish of most investor pitches: a slide listing a few household-name companies as potential acquirers. It is not uncommon to hear a founder say, "We'll hit year three, then Microsoft will buy us, because they build software, too." Casually rattling off names of potential acquirers is[...]
Twitter engagement is not an easy task. Instead of simply broadcasting news and other details about your company you need to engage your followers and give them reason to read every post you tweet. Increasing engagement on Twitter requires constant care and great attention to detail. From your bio to the[...]
Entrepreneurs are a unique group of people. Not only do they think differently; they act differently. They draw on personality traits, habits and mind-sets to come up with ideas that straddle the line between insanity and genius. But just because you’re an original thinker and came up with an idea to replace[...]
Moguls Mark Zuckerberg, Steve Jobs and Bill Gates famously dropped out of college. So did celebrities-turned entrepreneurs and activists Russell Simmons and George Clooney. Inventors James Watt, Thomas Edison, and the Wright Brothers were also largely self-taught. Often, young entrepreneurs are so driven and excited to take the world by[...]
The incredible popularity of the TED Talks series makes sense. In an age where your marketing plan needs to include multimedia to be successful, why should you be any different when it comes to consuming inspiration? Just like your clients and customers, you too want to engage in powerful “ideas[...]
Want some inspiration? Start following inspiring people. And when I say “follow,” I am not referring only to Twitter, although that is an excellent starting point. I mean follow as in study, investigate, hear, heed, sit at their feet and absorb the lessons. Here are seven thought leaders (in no[...]
During the course of my conversation with veteran entrepreneur Steve Blank, he described himself as the "busiest retired man you've ever seen." That's a fair assessment. Blank is a prolific blogger and a teacher and lecturer at universities like Berkeley and Columbia. He also works with organizations like the National Institutes[...]
With most economic indicators suggesting that the Great Recession is coming to an end, it’s tempting for a business that has successfully weathered the storm to breathe a sigh of relief and look forward to business as usual. But experience tells us that complacency is the worst mistake a business[...]
Alison Pincus, along with Susan Feldman, seized an opportunity when they founded One Kings Lane in 2009: The recession. Looking to offer exclusive discounts and flash sales to users on curated high-end, vintage and designer home décor furniture and accessories, the ecommerce platform became a beloved brand during this down time. And it[...]
Tony Conrad is a Silicon Valley veteran, who has been on both sides of the tech industry as an investor and a founder. He is currently the co-founder and CEO of About.me, a social platform that wants to be "the web’s starting point for identity." Think an all-encompassing one-page public profile with[...]
I've been on both sides of an acquisition over the course of my career. While there is often a lot of discussion on the logistics of the transaction, such as finding the right acquirer, negotiation tactics, whether to do a stock vs. asset sale structure, an important topic is too often ignored: post-acquisition[...]
If you’re the owner of a small- to medium-sized business, it’s always a good practice to have an eye on the market for mergers and acquisitions -- Buyers are reemerging after a bit of a lull last year. Recent data shows an 11 percent gain year-over-year in the number of middle market[...]
