Informative Blog articles on the topic Marketing for More Success...
Explore our blog section on the topic of Marketing for more success and to earn more money in life...
Bitcoin will now be classed as a commodity in the U.S. along with gold and oil, according to the Commodity Futures Trading Commission (CFTC), which has started to clamp down on unregistered firms that trade derivatives of the cryptocurrency. The CFTC stated Thursday that it had ordered bitcoin options trading platform[...]
When I sit down at my desk to write every day, I am simultaneously energized and discouraged. On the bright side, it is amazing that we live in a time when (and place where) everybody is free to express their thoughts immediately, in a completely unfiltered medium. The Internet has[...]
Starting a business is not an easy endeavor. There are a ton of moving parts -- infrastructure, client acquisition, website traffic, money management and more. For a new business leader, this can be overwhelming. However, utilizing a bigger platform can be a way to growth hack your startup. Getting on a platform like Fiverr,[...]
One of the core concepts in the digital marketing industry is the sales funnel. While odd sounding at first, this single core concept can take a business from virtually non-existent and unknown to multi-million-dollar marketing machine with mass saturation, seemingly overnight. In fact, there are skilled practitioners who have built a career around implementing[...]
Customer expectations are changing fast. More than ever, they're looking for shopping experiences targeted directly at them. As Erik Bullen, CEO at MageMail explained to me, "The megatrend is about hyper-personalization and the ability to buy 'anywhere, anytime' by applying modern technologies" -- he mentioned machine learning, natural language processing, artificial intelligence and augmented reality as examples.[...]
"Dear Mr. Strauss: Thank you for your submission, but unfortunately ..." When you're an entrepreneur, you hear the word "no" a lot. The not-so-fictional rejection letter above was just one of scores of similar responses I received for years from publishers back in the day when I was first trying[...]
Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing to the noise, be truly helpful. Be their go-to informational resource. This type of quality storytelling can act like steroids for your search rankings and social[...]
Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather than you or your product. Tell that bigger story relentlessly and unwaveringly. Last year Felix Baumgartner dove from the edge of space while 8 million[...]
Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). You work hard to build a reputation and generate positive word-of-mouth. But are you undermining your own efforts? Consider these common blunders. 1. Your marketing is about you. It should focus on your products and services, right? Well,[...]
"Retailers have shot themselves in the foot, there are so many offers and sales all the time, people are conditioned to wait to get a deal," says Beth Smith, owner of Smith Browning Direct, Inc., a Flagstaff, Ariz.-based direct marketing consulting firm. She was one of many speakers at the Direct[...]
Webinars are a powerful and affordable way all "solopreneurs" can leverage their time to share a powerful message with their audience. One reason is that webinars provide an opportunity to speak directly with your audience and clients worldwide in real time. Another is the great opportunity they provide to spotlight your[...]
Online trainings are a simple and low cost way to grow your audience and revenue, but only if you do them right. My team and I are looking for ways not just to replace the income we’re going to lose when my speaking business grinds to a halt in the[...]
