Informative Blog articles on the topic Marketing for More Success...
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This week, financial giant JPMorgan Chase's Chase.com website became the latest victim in what appears to be an escalating series of cyberattacks from a variety of sources over the past several months. For an entrepreneur, a website hack can be disastrous, disrupting revenue and causing customers to lose confidence. Perhaps mindful of[...]
Crowdfunding is now just a small piece of the startup funding pie. Just wait. An imminent law change could transform the donate-to-my-cause-for-a-tote-bag industry into a popular way for small companies to raise the cash they need to grow. The legislation, which Congress passed yesterday and awaits President Obama’s promised signature, is expected to unleash[...]
The nation's small businesses have struggled to get anybody to loan them money since the Great Recession started. Meanwhile, banks and credit unions have been fighting over who deserves the right to make small business loans to them. And as the JOBS Act works its way through Congress, that battle has grown fiercer. Credit[...]
The law that President Obama is set to sign this week is expected to unleash a wave of crowdfunding. That promises to give some startups access to capital they wouldn't have had otherwise, but it could set up unwary entrepreneurs for a headache. Crowdfunding is a way of raising capital that involves getting[...]
Mari Alstin knew the $10,000 she had in savings and credit wouldn't be enough to open her women's clothing boutique. To cover the cost of rent, a security deposit, displays and inventory, she needed an additional $15,000--fast. Waiting on a bank loan was out of the question, and her credit[...]
The existing class of startup investors is predominantly white and male. New startup-funding legislation has the potential to change that. If more women and people of color are brought into the investing community, then, in turn, the hope is that more women and minority business owners will receive funding. The Jumpstart[...]
The crowdfunding industry is frustrated that the Securities and Exchange Commission has not yet finalized rules that will potentially turbocharge the industry. But it is also cautiously optimistic that there will be movement this year. The SEC is expected to finalize and implement rules on the provision of the Jumpstart[...]
107,000 writers and graphic, web and industrial designers from 195 countries More than 1 million entries submitted for projects each year Estimated value of Give Back projects completed: more than $20,000 As the photojournalists' organization In Our Own Backyard made plans to launch AmericanPoverty.org, co-founder Steve Liss knew the project would[...]
Don’t have time or money to do all of the marketing you’d like? Why not get your customers, consultants, freelancers, experts, writers, and more to help you? That’s what crowdsourcing is, and it’s a great way to enhance small business marketing efforts. By tapping into the “crowd” (particularly the massive online crowd),[...]
Entrepreneurs are known for being early adopters. But when it comes to certain kinds of crowdsourcing, large corporations are out ahead of entrepreneurs, according to David Bratvold, founder of Daily Crowdsource, a San Diego, Calif.-based website, which offers news, research and guidance on crowdsourcing to large corporations. Leaders from companies including Walmart,[...]
Entrepreneurs are known for being early adopters. But when it comes to certain kinds of crowdsourcing, large corporations are out ahead of entrepreneurs, according to David Bratvold, founder of Daily Crowdsource, a San Diego, Calif.-based website, which offers news, research and guidance on crowdsourcing to large corporations. Leaders from companies including Walmart,[...]
Ben Kaufman was on the subway in New York City in 2005 when he had his light-bulb moment. He saw a girl--a stranger--sporting a pair of headphones he designed at mophie, the iPod accessories company he founded the day he graduated from high school. "I saw something I invented[...]