Informative Blog articles on the topic Marketing for More Success...
Explore our blog section on the topic of Marketing for more success and to earn more money in life...
Nearly 20 years ago, after speaking at a conference in beautiful Pebble Beach, Calif., I happened to catch the keynote by a little-known entrepreneur from Japan, Masayoshi Son. I was struck by Son's bold vision for his young company, a software distributor named Softbank. Although Softbank - which had recently[...]
I am angry. I know I shouldn't be, but I am. Actually, I'm mad at myself. Why? The most emotionally charged of all reasons, at least for me: money. I stuck with a conservative investment strategy and, in a year when making 10 or 20 percent was a no-brainer, my[...]
The public humiliation over freezing up on stage at the Consumer Electronics Show may not be the worst thing movie director Michael Bay has to deal with. If he suffers from public speaking anxiety - as millions of people do - the meltdown will likely reinforce his fear. At least he's not alone.[...]
You've come up with a great idea for a business but you're not ready to roll yet. Before you go any further, the next step is figuring out who your market is. There are two basic markets you can sell to: consumer and business. These divisions are fairly obvious. For example, if[...]
Your cold calls and follow-up efforts have paid off, and you have made an appointment to visit a prospect in person and make a sales presentation. How can you make sure it's a success? Four elements determine whether or not a sale will be made: Rapport: putting yourself on the same side of[...]
Clear and effective communication is essential during presentations, whether for board rooms full of executives, auditoriums at conferences, or classrooms full of students. Verbal information is vital, but how we present that information can determine how much an audience remembers. Researchers Allan and Barbara Pease found that 83 percent of[...]
Just about all entrepreneurs have experienced that warm, tingly feeling when they realize they’ve hatched a brilliant idea that could change an industry, make a meaningful impact and land them a fortune Perhaps the only thing standing between concept and cashing in is the clarity and persuasiveness with which this[...]
It can be difficult for a new ecommerce company to gain traction in the marketplace. Most of the difficulty boils down to the challenge of earning the trust of potential customers who aren't interacting with you or your inventory in a tangible, offline way. Although many people appreciate the convenience and speed of online shopping,[...]
“If it’s not broke, why fix it?” is the response I often encountered as I pivoted my approach to running a heating services business. The three-generation family firm might not have been broken at the moment I made the changes, but the odds certainly were against it. In fact, the[...]
It doesn’t matter if a business makes widgets, wine or Worcestershire sauce, many business owners envision an exit before even opening the doors the first time. For some, the goal is to own a business that provides a comfortable living and that one day will be passed down the family line. For[...]
After years of cutting deals with vendors and customers, most business owners have had their fair share of practice in negotiation. But when it comes to selling their business, many feel unprepared for such an important and elaborate transaction. To an entrepreneur, selling the business typically means two things: parting with[...]
Preparing for a negotiation when a lot is on the line can elicit a tremendous amount of fear and negative thinking. This kind of thinking can mean the negotiation is lost before the salesperson has even started to prepare for it. The first war to be won is the battle inside[...]
