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"I could go on, and will at later point, but I need to tell my story. I will have to tell it in short increments because I have limited and intermittent access to a computer and the Internet. I am on the run, remember. Consider this introduction the first chapter." [...]
If you own or manage a business blog, you know how difficult it can be to keep up with the type of regular publishing calendar that's needed to form a connection with your audience. Dare to slack off even a few times and miss a few weeks of posting, and you'll [...]
When it comes to marketing, people always seem to throw around the word “buzz.” “Let’s build some buzz!” “We have to get some buzz going!” Things like that. But when you step back and ask yourself what, exactly, buzz is, you often find yourself saying things like, “Well, it’s… you [...]
A friend of mine runs a web design firm and wants to increase leads and sales. My mother wrote a book about her dog and wants to sell as many copies online as possible. One's an entrepreneur, the other a book author. Neither has experience with online marketing but both want to [...]
As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A constant stream of good content on your website shows the search engines -- as well as increasingly savvy customers -- that your company is active and is [...]
Have you been searching for that magic formula to make your blog posts or articles go viral? It may seem like sheer luck, but there’s a method to the madness. BuzzSumo, a content marketing firm, analyzed 100 million articles to see what kind of content gets shared the most. The [...]
In defining viral marketing, many creative descriptions have been put forward. At its core, viral marketing is simply the "spread of an idea" that helps market your business or cause. It's putting material out there that by its very nature attracts attention and discussion. Perhaps the most objective way to [...]
An intense level of customer focus is a trait you'll find at any company known for world-class service. The only "problem" is that we don't often get to peek at these companies specific practices: details as to what these companies are doing differently is often lacking. Today I thought we'd [...]
An intense level of customer focus is a trait you'll find at any company known for world-class service. The only "problem" is that we don't often get to peek at these companies specific practices: details as to what these companies are doing differently is often lacking. Today I thought we'd [...]
The conversation around brand loyalty has been on a steady decline since the advent of social media. Ever since the term "engagement" snuck into the picture, marketers have been blowing smoke about how important it is to regularly engage with customers, touting the untold benefits of regular contact. The problem is that this belief couldn't be [...]
Red is a great color for grabbing a person's attention, right? So then red should be the best color for marketing and driving sales conversions, no? Even if it works for one company in one particular instance it doesn't mean it will also work for you. In this video, marketing strategist Gregory Ciotti explains [...]
In today’s busy world, we seem to be obsessed with the idea of “productivity” and “work hacks”. It’s easy to see why: being able to get more done allows us to get ahead in life, and even gives us more time to do the things we love outside of work. The problem [...]
