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When you meet a successful executive or business leader – I mean the real deal, not a shyster CEO of a one-person company playing make-believe – there’s a real tendency to assume he’s led a charmed life and everything just sort of fell into place. For the vast majority, nothing [...]
My parents worked for decades at jobs they hated. They were miserable. It was painful to watch and even more painful to experience everyday of my young life. Naturally, I grew up knowing that, whatever I did for a living, it would have to be right for me. It would [...]
Every action you take on social media should add something to your marketing strategy as a whole. For this reason, you need an in-depth social media strategy to guide you through making the most of each channel. However you intend to use social media and whoever your audience, the following [...]
In this special feature of 'Ask Entrepreneur,' Facebook fan Cake Apps asks: What about buying high PR backlinks, will it hurt the SEO? How will Google know that I am paying? This is an easy question to answer: Don't buy links. That is, don't buy links if you care about ranking well in Google in [...]
In this special feature of 'Ask Entrepreneur,' Facebook fan Deah Curry, from Seattle, asks: What do hired companies really do that solopreneurs can't do for themselves, and how to ensure you aren't hiring a scam artist? Plenty of people can do search engine optimization for themselves, and it's good for anyone to integrate [...]
Businesses, and even consultants, often do more damage than good when it comes to search engine optimization (SEO). Google's search algorithm is constantly evolving and getting better at what I call "SEO detection" -- the ability to detect artificial backlinks and attempts to manipulate your website to rank better. In a lot of ways, [...]
Internet marketing can be a minefield. There's no official textbook on proper strategy or tactics. It's up to business owners, and the marketing and search engine optimization (SEO) professionals they might hire, to figure out what works and what doesn't. Since becoming an SEO consultant several years ago, I've stumbled over [...]
When it comes to marketing, people always seem to throw around the word “buzz.” “Let’s build some buzz!” “We have to get some buzz going!” Things like that. But when you step back and ask yourself what, exactly, buzz is, you often find yourself saying things like, “Well, it’s… you [...]
Whether you have a blog for your small business or blogging is your business, WordPress has a number of plugins that can help you maintain and grow your blog with minimal effort. Plugins are snippets of code that, once activated, automatically embed themselves into your blog. They can be installed directly from your WordPress [...]
"I could go on, and will at later point, but I need to tell my story. I will have to tell it in short increments because I have limited and intermittent access to a computer and the Internet. I am on the run, remember. Consider this introduction the first chapter." [...]
If you own or manage a business blog, you know how difficult it can be to keep up with the type of regular publishing calendar that's needed to form a connection with your audience. Dare to slack off even a few times and miss a few weeks of posting, and you'll [...]
A friend of mine runs a web design firm and wants to increase leads and sales. My mother wrote a book about her dog and wants to sell as many copies online as possible. One's an entrepreneur, the other a book author. Neither has experience with online marketing but both want to [...]
