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Podcasting is one of the fastest growing digital formats with a strong penetration among a variety of age demographics. Perhaps one of the most notable uses for podcasts among individuals, is as a tool for learning, with the business genre being included as one of the top five most popular genres in [...]
In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author discusses how to optimize and build your brand on Twitter. Word-of-mouth is [...]
When building a company, an entrepreneur knows one of the first questions he or she is going to be asked is "Who is your customer?" Social media can help get the word out, but how do you know where your audience is going to be? Well, the Pew Research Center may be [...]
The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey [...]
Q: Now that Facebook is pushing businesses to pay to have their posts have a farther reach, what is the best method for a very small business to do online marketing? Donna Berlanda A: In spite of their size, small businesses can still compete in the online-marketing game and stand to [...]
In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers advanced tips for earning your ROI from Facebook. To get the [...]
When social media first hit the scene, I thought three things: this is a waste of time, I don't have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand awareness [...]
In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers advanced tips and tricks for marketing on Twitter. Do you want [...]
In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers tips that can help you get noticed with the right content. [...]
When’s the last time you updated your social media profiles with your latest company information, making the most of each site’s features? Not sure where to start? This simple checklist will help you make over your social media presence in just seven days.
Smart businesses know that social media is a power to be reckoned with, as it creates a direct line of communication between your company and consumers and allows anyone with an internet connection instant access to the latest buzz around your products or services. Not to mention, it can help [...]
The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey [...]
