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In his book Tweet Naked, online marketing expert and social media agency CEO Scott Levy provides the critical information entrepreneurs need to craft a social media strategy that will boost their brand and their business. In this edited excerpt, the author offers advanced tips and tricks for marketing on Twitter. Do you want [...]
Professional social networking site LinkedIn has gobbled up another startup. The company announced Thursday that it has agreed to acquire Bright, a San Francisco-based data-driven job search startup, for $120 million. Parker Barrile, LinkedIn's vice president of product, says the team at Bright will help the company improve job search features such [...]
When building a company, an entrepreneur knows one of the first questions he or she is going to be asked is "Who is your customer?" Social media can help get the word out, but how do you know where your audience is going to be? Well, the Pew Research Center may be [...]
The roughly 1.3 million small and medium businesses (SMBs) in North America generate a gobstopping $5.5 trillion in annual revenue. And according to a new study conducted by LinkedIn, social media is increasingly becoming the vital axis upon which this community turns. LinkedIn partnered with market research firm TNS to survey [...]
Instagram is beginning to view its community of rich images and captivating videos through a decidedly business-friendly filter. On its Instagram for Business blog, the company unveiled new research about how some of the most successful brands -- Ben & Jerry’s, Disneyland and Patagonia, among them -- are using its network as a [...]
When social media first hit the scene, I thought three things: this is a waste of time, I don't have time for it and my customers are not here. I was wrong on all three counts. Social mediums are vital to your business. They all can grow your brand awareness [...]
There’s a vast difference between running social media profiles because that’s the de facto expectation of businesses these days and actually building a substantive social following that contributes to your business goals. Any of the following 10 signs may be indications that you’re veering closer to the former scenario: 1. [...]
On the eve of Christmas Eve, otherwise known as the Obamacare enrollment deadline, it seems fitting to ask why those who support and defend the free markets seem so afraid to embrace the moral foundation of their arguments. It has been a tough year for capitalists and business owners. Obamacare [...]
When it comes to deducting a company’s auto expenses, mileage is often a business owner’s first choice because it’s the most known practice. But it may not be the best option for you. Instead, you might go the “actual expense” route, which involves factoring in depreciation. This option may be [...]
Want to ascend in a giant gondola to the very edge of outer space? Better yet, would you like to delegate tasks to employees simply by using your mind? Entrepreneurs and researchers are working on innovative new apps and gadgets that can do these things and whole lot more. Here, we've rounded up 10 examples of [...]
The applications for 3-D printing are being driven in a new direction. If you were planning a cross-country road trip, how much would you budget for gas? For Cody and Tyler Kor and their dog, Cupid, they'll be figuring just 10 gallons each way for the 2,900-mile journey from New York to [...]
Computers are leaner, meaner and cheaper than ever before. With computing power no longer at a premium, we're swimming in numbers that describe everything from how a small town in Minnesota behaves during rush hour to the probability of a successful drone strike in Yemen. The advent of so-called "big [...]
