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With everything else required to keep your business up and running, finding time for social media marketing can be a challenge. You know you need to do it, but trying to find the time to fit it into your already packed schedule can feel like an uphill battle. Commit to a specific time [...]
One of our favorite ways to improve our results on social media is to try new things. We dream up a new idea or research a possible change in strategy, we test it out, and we see what happens. The testing phase is one of the most important stages for us—not only the “what to test” [...]
Social media is one of the most powerful tools in your marketing arsenal. If you use it correctly, you can create a strong personal connection with your prospective customers. However, marketers often make the mistake of diving into social media without a clear plan. At best, this is a waste [...]
Any marketing effort should be driven by the fact consumers love their mobile devices. It's of their most prized possessions. It’s their best friend, the object they always carry with them and most importantly, the device through which they will most likely access your service. As the mobile industry grows, [...]
Data are becoming essential for marketing and PR pros. A study by Forbes Insights and Turn revealed that more than 70 percent of marketing executives expect to rely more and more on data for decision-making within the next three years. They’re not the only communications pros under pressure to use [...]
Last month I was at IBM Amplify and the big focus there was the fleeing of the traditional four marketing P's (product place, price and promotion) and a migration toward the new one C: the customer. This shouldn’t come as a surprise. With the “consumer era” dawning upon us, businesses [...]
In marketing circles, the debate I hear most often is over the existence of email marketing’s pulse: Is it dead or alive? To me, the answer is obvious. Email is definitely NOT dead, nor will it be anytime soon. But before I elaborate, let me drop this one telling statistic: More than [...]
Word of Mouth Marketing (WOMM). Isn’t this really the original social media platform? I grew up with the famous Faberge commercial that showed a woman who “told 2 friends” about the product and how “they told 2 friends … and so on … and so on”. Hasn’t WOM always been a powerful [...]
The holiday season is a critical money-making time for many independent businesses and if your small business marketing strategies are strong they can go a long way. What’s more, it’s a prime opportunity to grow your customer base and turn one-time buyers into frequent patrons who will return to your business even after the [...]
Boo! Did we scare you? It’s easy to get a customer’s attention with Halloween-themed small business marketing ideas. October is a great month to engage your consumer base in fun, simple—and yes, perhaps spooky—ways. Bonus? It’ll be good for your business to get that all-important marketing push just before the holidays. Some [...]
Let’s face it: marketing is hard. And for small businesses, it can be even harder. But it doesn’t have to be. In this post, I’ll go over some of my favorite, budget-friendly methods for marketing a small business. Marketing for small businesses is unique in that they typically don’t have [...]
Getting the word out about your business is one way to make sure it succeeds. Indeed, many aspects of your business may depend on it. And what better way than to come up with some free marketing ideas for your small business to attract new customers. Overall, small business marketing ideas can [...]
