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The best marketing campaigns of the past year all have one thing in common - they all did much more than just promote their brand. The campaigns we love and that make the biggest impact make us think about the industry, the world at large, and our place in it. Global and [...]
An affiliate referral link/URL is the URL affiliates use to promote your website or products. It has the affiliate ID or username appended to the URL so a specific affiliate can be tracked when a visitor or customer visits your website. If the customer successfully completes a conversion (i.e. a [...]
Marketing attracts prospects, prospects become buyers, and buyers provide profit. But marketing is more than just putting your business name out into the world. The Small Business Administration has a marketing 101 course that states: This explanation of marketing is more relevant today than ever, especially since consumers expect businesses [...]
You know the power of word-of-mouth advertising. In fact, you swear by it. But what marketers usually miss is that word-of-mouth advertising isn’t something that always has to happen completely organically. With a little strategy, you can encourage customers to spread the word. Online businesses that create referral programs can track their [...]
Employee referral bonus programs are considered suitable, and the result is bearing practices in companies instead of traditional methods. Recruitment is a significant churn around the process for companies. The on-going cycle demands a vast database that needs to be screened & scheduled for recruitment. The Employee recruitment sources as the default ones being [...]
First of all, if you already have an employee referral program but it isn’t working as expected or you want to super boost your referral rates, you have come to the right place. In case you don’t have a referral program and unsure about it, drop everything and read about [...]
Why not use your business card as a referral card, too? Here are some samples of great referral card ideas to help you promote your referral program. Referral cards are incredibly popular. In fact, you’ve probably received or given out a referral card at some point yourself. By including all [...]
When it comes to hiring methods, we’re big fans of a good employee referral program. They get great results, have an excellent return on investment, decrease cost per hire and bring a multitude of benefits for everyone involved in the hiring process. You might be thinking of starting an employee [...]
More than a few people come to our blog looking for referral slogans. What are referral slogans? Referral slogans catchphrases that you can use when encouraging your customers to refer their friends to you. You can use these in your referral emails, on your website, in your marketing emails, and pretty much in [...]
We’re living in a world where advocacy is everything. Let’s look at the numbers, shall we?/ Companies with a referral program close deals faster than those without. The lifetime value of a new referral customer is 16% higher than a non-referral client. 92% of respondents trust recommendations from people they know. It’s no wonder [...]
One of the basic tenets of customer success is using your service to create advocates for your business. A happy army of satisfied customers can do a lot of legwork for you. And when word-of-mouth referrals make up 20-50% of most purchasing decisions (especially for new businesses and in emerging markets) why not take advantage [...]
Referrals are one of the best ways to get more business, as a whopping 84% of people trust recommendations from people they know. But, many marketers forgo referral programs altogether, and those who have referral programs often struggle to get them off the ground. Whether you have a formal referral program in [...]
