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Effective storytelling is an essential skill for small business owners to understand and practice in marketing themselves and their companies. Building a business is about consistently creating satisfied customers through getting them in the door and bringing them back as repeat customers. Storytelling helps in customer acquisition and retention in that they make our brands relatable [...]
Thought leadership might sound like the spooky tactic used by your friendly neighborhood cult leader, but thought leadership for content marketers is really more about influence and less about mind control. It’s about setting an example in your industry through original content that informs and delights. Because the term is [...]
Did your website rankings and traffic tank last week? If so, there is a strong probability that your site was hit by Google’s latest Panda update. Google rolled out Panda 4.0 on May 20, and while many were predicting it a few days prior, the commotion and panic really hit [...]
Making predictions is very difficult, especially in a field as complicated and as fast-paced as digital marketing. That being said, I’ve noticed some trends emerging recently and think that they point toward the overall direction content marketing will be headed in 2015. Here are my predictions on the evolution of content [...]
Intuitively it makes sense: the sooner a consumer is hooked on your brand -- loyal to their core -- the greater the lifetime value of that relationship. More years means more dollars, right? That straight line is certainly the case for some companies. There are others, however, for which the [...]
Did you get the telegram that Facebook’s $19 billion-dollar baby bit the dust for four hours over the weekend? The developers of WhatsApp competitor Telegram Messenger sure did -- and they're reaping the spoils. Some 5 million chat-happy people swarmed Telegram, a free, heavily encrypted instant text messaging app, only a day [...]
As an entrepreneur, you may at some point consider getting a business partner or co-founder. Maybe you miss working with a larger team that complements your skills, or perhaps you are trying to broaden your market or expand your clientele. Whatever your motive, you should know that business partnerships always [...]
At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less-crowded environment and a quicker [...]
The truth hurts: most apps fail to become a sustainable business. Imagine what it would take for you to build an app that becomes one of those four to 10 apps that a customer uses on a weekly or monthly basis. While building a successful mobile startup is hard, there [...]
Have your heart set on working for a particular tech company? Try hacking the company’s website or app. That might just get you the job. The viral messaging app “Yo” was hacked last week and now the hacker is working with the founder of Yo. “One of the hackers is [...]
Before you invest valuable time and resources developing a mobile app, ask yourself if it something that people need? Because if they don’t need it, nobody is going to download and use it! Irrespective of the efforts you put in to market your app, an app that isn’t useful will fail. [...]
With 80 percent of the US population owning a smartphone, I suspect you have thought about whether you need your own mobile application for your business and beyond. Yet, less than one third of businesses have a mobile application and 90 percent of websites are not mobile optimized. The average cost to develop a mobile [...]
