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For years now, mobile usability has been a factor in Google’s search algorithm. Sites that are optimized suitably for use on mobile devices rank higher than their non-optimized counterparts, even on desktop devices. But until now, that ranking factor has been both limited and ambiguous. Aside from a “mobile-friendly” tag [...]
Content marketing has been, and will likely continue as, one of the most effective tools for businesses of any size to drive brand awareness. As Google and other search engines continue to refine their algorithms, businesses need to quickly step up their game when it comes to content marketing. Are you sure that you are doing enough to [...]
Did your website rankings and traffic tank last week? If so, there is a strong probability that your site was hit by Google’s latest Panda update. Google rolled out Panda 4.0 on May 20, and while many were predicting it a few days prior, the commotion and panic really hit [...]
Thought leadership might sound like the spooky tactic used by your friendly neighborhood cult leader, but thought leadership for content marketers is really more about influence and less about mind control. It’s about setting an example in your industry through original content that informs and delights. Because the term is [...]
From establishing industry expertise to giving new life to existing content, long-form content can be extremely beneficial to your content marketing strategy. Long-form content often gets shifted to the back burner due to the time, cost and collaboration requirements of building more than 800 words of truly engaging, relevant and [...]
Writing is a dream job, but not for everyone. Some writers are hired to write product descriptions for catalogs, and some turn out to be J.K. Rowling. Unfortunately, however, most writers have a better chance of writing product descriptions than they do of becoming best-selling authors. While successful content writers [...]
Content Writing What Is Content Writing? Content writing is the process of planning, writing and editing web content, typically for digital marketing purposes. It can include writing blog posts and articles, scripts for videos and podcasts, as well as content for specific platforms, such as tweetstorms on Twitter or text [...]
Among the best Content Marketing strategies, interaction on social media is one of the best when it comes to bringing results in the short and medium terms. With the right content, you will be able to retain and delight users with thought-provoking and highly engaging content. Some of the most popular formats are quizzes [...]
Nowadays, interactive content is the boss, with 93% of marketers rating interactive content as highly effective at educating prospective customers: Today’s online shoppers want to interact with brands. They want to actively engage with products and services before making a purchase. As a result, static, text-heavy content isn’t enough on its own. In the [...]
A good way to drive engagement and shake up your usual posting process is by utilizing interactive content. Interactive content gets your audience more involved, increasing click-throughs and provides more opportunities to educate and delight your network. Interactive content includes any content a user can click on, click-through, answer, or [...]
Much of the social media, SEO and marketing writing that I have done has been under ‘ghost writing’ contracts, where the authorship of the writing I produce is passed to the client. This means that I cannot link to it or claim it as my own. You can rest assured [...]
Social media continues to remain one of the best ways to reach and connect with the targeted audience in any business industry. You know that your potential customers exist on social media, you have the platform to reach and interact with them, all you need is the right content. “The [...]
