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If there is one certainty among the many, many uncertainties in our world right now, it is this: Taking the time to care for ourselves should no longer be considered an indulgence, or even a luxury. Rather, for so many reasons, it's a necessity — now more than ever. With skin [...]
We asked skin experts the question we wonder every time we buy a new skin care product or add a step to our routine: In what order should I apply my skin care products, and does it matter? Turns out, it does! Sequence Matters, Here’s Why According to Dr. Heather [...]
On a recent, particularly busy weeknight on Bergdorf Goodman’s Beauty Level, I stood at the Omorovicza counter as shoppers swarmed around me. A woman approached briefly to ask about the line — “I’ve never heard of it” — but otherwise, I had the products to myself. Weeks later, when I [...]
Great skin is not simply a matter of DNA — your daily habits, in fact, have a big impact on what you see in the mirror. But depending on which product reviews you read or doctors you consult, there is a dizzying number of opinions on everything from how to [...]
You'll want to switch up your skincare routine at night — and not just because you don't need SPF while you sleep! According to Dr. Magovern, your nighttime routine is the perfect time to make sure your skin is getting as many nutrients and active ingredients as possible, since your skin [...]
So you want to start a skincare routine, but you have some questions: How many products do you have to use? Which ones are right for your skin? In what order should you be applying these products? And what do those products even do? To get the most benefit out of regular [...]
Well, 2020 is here. And, so far, it doesn’t look much different than December 2019. That’s why we asked dozens of digital marketers for their best marketing strategies of last year—and, boy, did they deliver. Here’s a look at what tops the list for marketing experts 2019—and what we think are [...]
echnology is constantly moving and shaking. To help you stay competitive in this constantly changing landscape, we’re going to share the digital marketing best practices you need to focus on right now. In this article, you’ll get digital marketing tips you can integrate with your existing digital marketing strategy. Before [...]
There are many different approaches to product and brand promotion on e-commerce sites. A good e-commerce marketing campaign that can yield substantial visibility for both products and brands that is easy to implement is an onsite banner campaign. An e-commerce marketing campaign of this sort entails placing a digital banner on [...]
Accounting for more than $3.5 trillion sales worldwide, e-commerce continues to grow year after year. With lower barriers to entry, it’s hardly a game of few anymore. With new competition added every day, it’s only those who go the extra mile for their customers that manage to stand out in the crowd. [...]
Content marketing has evolved from a buzzword into a major component of marketing strategies for companies of all sizes. Thirty-seven percent of business-to-consumer (B2C) marketers have a documented content marketing strategy, and 61 percent of the most-effective business-to-business (B2B) marketers meet daily or weekly with their content marketing team. Content marketing can produce amazing [...]
As videos become increasingly popular, they provide the perfect complement to online marketing. Regardless of whether the video is produced simply for fun, information or is intended to be instructional, videos play a critical role in any brand's marketing strategy. A report published by Demand Metric indicates that 70 percent of marketers are [...]
