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Some social networkers are there for purely egotistical reasons. They don't want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. But connecting, following or befriending just anyone dilutes your influence and standing among those in [...]
Have you ever wished you could use social media to conduct a focus group on your product or service offerings? No, you can't just open a Twitter account and say, "Hey, what do you think of our new recipe for pie?" But you can approach social media and use it for research [...]
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in [...]
Facebook offers so many opportunities to reach customers with specialized advertising that almost every business can benefit from some form of paid advertising on Facebook, even if it spends only a few dollars a week. However, it is one thing to use paid Facebook advertising sparingly -- for example to tell your fans [...]
There's nothing tiny about the power of a short stack--or of the DIY Facebook page builder ShortStack. Both the pancake order and its namesake company deliver results that won't devour your budget. The programmers behind ShortStack specialized in building Facebook apps before deciding to focus on a DIY service for business [...]
Have you ever wished you could use social media to conduct a focus group on your product or service offerings? No, you can't just open a Twitter account and say, "Hey, what do you think of our new recipe for pie?" But you can approach social media and use it for research [...]
Have you tried Pinterest yet? It's one of the hottest things in social media right now. In fact, the online social pinboard is growing faster than Facebook when it was its size, with more than 7 million unique visitors in December. The beauty of Pinterest lies in its simplicity. The site harnesses the power of the [...]
As Facebook continues to enhance its fan page options, businesses are not only struggling to keep up with the changes, but they also are still trying to figure out how to brand and market their pages. Because of some of the changes, strategies you used just last month to increase your "likes" [...]
Move over Facebook, Twitter and Google+. Another social media site is stepping up as a valuable marketing tool for businesses. Pinterest, an online bulletin board for your favorite images, launched in 2010 and is already experiencing wild growth. The site registered more than 7 million unique visitors in December, up from 1.6 million in [...]
Despite the perception that Pinterest users are 90 percent female, the crowd gathering to listen to co-founder Ben Silbermann speak was evenly divided between men and women. Silbermann sat down for a Q&A with blogger/entrepreneur Chris Dixon at SXSW to talk about the fast-growing social-media service's history and future outlook. Silbermann, a Des Moines, Iowa native and avid [...]
There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to "point and shoot," a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to [...]
Facebook offers so many opportunities to reach customers with specialized advertising that almost every business can benefit from some form of paid advertising on Facebook, even if it spends only a few dollars a week. However, it is one thing to use paid Facebook advertising sparingly -- for example to tell your fans [...]