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Let me ask you a question and, be totally honest with me, or even better, with yourself. Are you running a successful blog? If so, kudos! I’d love to know what you categorize as successful and learn as much from you as I can. Most bloggers I encounter don’t know [...]
Like many websites, we use Google Analytics to track data about our visitors and what they do on our sites. However, Tuts+ is a fair bit bigger than a lot of those sites, and at our size, we run into a few problems using it. Here's what I've learned about working with [...]
Google Analytics is a powerhouse of data. Any marketer using Google Analytics is rich in data. But knowing how to navigate its complex platform to put that data to actionable use is another story. Analytics has hundreds of different reports ready to access, and thousands more that require a little tweaking. To [...]
Google never ceases to surprise us. During the Marketing Next conference that took place last week they introduced Google Attribution (watch the entire keynote here), another free tool that will help you attain a higher return on your Adwords campaigns. However, while Google Attribution is a valiant effort to make [...]
Meet Patrick. Patrick is a visitor on your website, and you want to learn more about him. By visiting your website, Patrick has shown that he is interested in your business or message. Now it is your turn, to convince him to do something for you: whether that’s making a [...]
Responsive web design has become the dominant method of developing and designing websites. It makes it easier to think “mobile first” and to create a website that is viewable on mobile devices. In the early days of responsive web design, creating breakpoints in CSS for particular screen sizes was common, like [...]
Using Google Analytics is a must because it allows you to measure your results efficiently. Or does it? Data is good. Google Analytics makes it quick and easy to get it. You absolutely need Google Analytics to measure your results. There’s no way around it. But did you know that the [...]
Do you know which online marketing campaign drives the maximum traffic and business to your website? Sure, you might be keeping tabs on various referral sources inside your Google Analytics (GA) reports. But, wouldn’t it helpful to have an advanced tracking option that keeps you on top of the marketing campaign that [...]
It’s no secret that I’m a huge fan of Google Analytics. There aren’t many free, intuitive programs that give you the kind of super-valuable information that Google Analytics (GA) does. It’s not just me, though. Marketing experts all over the world love it too. Some marketers use nothing else but GA [...]
It’s not often that we get this lucky. One of the most powerful analytics tools is right at our fingertips. I’m talking about Google Analytics. It offers some of the most advanced tracking and reporting features that I’ve seen. And it’s completely free to use. Shockingly, not many people take advantage [...]
We analyze the performance of our content every day. Sometimes it's subconscious, like when we check the number of tweets we get from a new blog post. Other times, we make more conscious efforts, like reviewing performance metrics in Google Analytics. This feedback—both formal and anecdotal—informs what we do next. [...]
If you’ve ever felt the need to reduce the time spent on web analytics, cutting out a big portion of the manual data-gathering monkey work, you’re definitely looking for a new way to automate your reporting efforts. For those who use Google Analytics, there are powerful tools which allow you [...]
