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For marketers, there are few skills more important than a deep understanding of Google Analytics and its conversion measurement capabilities. After all, this is the tool that tells you whether your efforts are actually translating into results. Unfortunately, mastering Google Analytics can be challenging, even for experienced marketers. There is far [...]
The customisable features in Google Analytics are great for extracting maximum value from your data. Here I’ve gathered together a selection of custom reports, dashboards and advanced segments to help you measure SEO efforts more effectively. Some you’ll need to create yourself, following the instructions, while the rest you can just click and download [...]
When I hear the word, “cookies,” I generally think of warm, gooey homemade chocolate chip cookies. But when it comes to passing the Google Analytics Individual Qualification (GAIQ) test, I had to put my cravings for Mrs. Fields’ Nibblers aside and learn about the differences between first-party and third-party cookies. [...]
In a marketing world that’s buzzing with phrases like “marketing stack integration”, it’s no big surprise that Google has released a suite of enterprise-level products that together, form a more comprehensive platform. Google Analytics 360 aims to help marketers get a holistic view of their online marketing efforts via fewer standalone [...]
![5 Simple Google Analytics Reports for Your Clients [Templates]](https://szeneputzen.de/wp-content/uploads/2021/01/interface-3614766_1280.png)
Integrating Google Analytics with your clients' websites is something you should aim to do on every build you complete. Not only will it help them track the success of their online businesses, but it will also give you the opportunity to lengthen your professional relationship with them by offering analytic [...]
Review your approach to email marketing by reviewing the latest trends Email marketing is THE evergreen channel which is usually so effective in many sectors that is usually in the top 3 most effective channels driving website visits leads and sales. So, it's important each year to assess new email marketing [...]
Check out how Airbnb onboards new suppliers who want to list their house on the platform. In this onboarding sequence is shown how to set up your account. Show you how much you can earn in a week, by comparing other houses in the same area. Provide you with a [...]
Are you ready to get the most out of Google Analytics? If so, we’ve collected the ultimate guide to Google Analytics resources you can use, including the top official Google Analytics channels, Google Analytics integrations, tools for Google Analytics, and articles about Google Analytics. Official Google Analytics Channels Stay up [...]
What is email marketing, and where did it begin? The first email, sent by Ray Tomlinson in 1971 or 1978 depending on your source, marked the beginning of the modern communication era. The message was nothing special, a series of numbers and letters that looked more like a password than a message, but its [...]
Email marketing is a digital marketing strategy based on sending emails and developing relationships with prospects and customers. An effective email marketing strategy convert prospects into customers, and turn first time buyers into recurring customers. One advantage of email marketing is that you can automate the entire process. Is email [...]
Are you relying on timed popups to get sign ups for your email list but are worried that they affect your user experience? Learn how author and dating expert Neil Strauss switched used a single exit-intent lightbox to grow his email list and increase conversions by 125%. Meet Neil Strauss [...]
![Email Marketing Made Simple: A Step by Step Guide [+ Examples]](https://szeneputzen.de/wp-content/uploads/2021/01/email-marketing-3066253_1920-1.jpg)
Email marketing has been around forever, and for good reason. It’s the most direct and effective way of connecting with your leads, nurturing them, and turning them into customers, consistently winning out over all other marketing channels. In this guide, we’ll walk you through the entire process of setting up [...]
