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If you're like most of the marketers or business owners I talk with these days, you're wondering what exactly are the benefits of Facebook fans (i.e., "Likes") to your brand. Also, how much more likely are they to do business with you than those who don't "like" you on Facebook? Those who [...]
There's nothing tiny about the power of a short stack--or of the DIY Facebook page builder ShortStack. Both the pancake order and its namesake company deliver results that won't devour your budget. The programmers behind ShortStack specialized in building Facebook apps before deciding to focus on a DIY service for business [...]
If you're like most of the marketers or business owners I talk with these days, you're wondering what exactly are the benefits of Facebook fans (i.e., "Likes") to your brand. Also, how much more likely are they to do business with you than those who don't "like" you on Facebook? Those who [...]
With Google+ adding "Pages" earlier this month, the more than 260 million user platform has become yet another social network to add to your list of places to engage with potential customers. Let's also not forget the reach of its mother ship Google.com, which attracts more than 1 billion unique visitors each month. [...]
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding [...]
There’s a fine line between a scientific approach to marketing on Facebook and a haphazard shotgun approach. For those of you who prefer not to "point and shoot," a new study from a San Francisco-based social media strategy firm offers an in-depth analysis of the top 20,000 Facebook Pages and up to [...]
With all the hoopla over Mark Zuckerberg's announcement last week that change is coming to Facebook, you’d think the sky was falling. A slew of new features have caused consumers and brands alike to once again proclaim that Facebook can’t leave well enough alone. While modifications to its interface have always [...]
You've just added a status update to your Facebook business page, and, so far, you've received 57 Likes and about dozen comments on both the blog post it focuses on and the Facebook status update itself. The question is, how long is this online euphoria going to last? Will your [...]
Brian Solis is known to many in the tech scene as a man about town. He's a social media connoisseur, speaker, author and is currently a principal analyst at the research firm, Altimeter Group. While his first book, Engage, covered how brands and businesses can use social media to build communities [...]
Some social networkers are there for purely egotistical reasons. They don't want to engage in the conversation. They simply collect followers and friends in order to have bragging rights every time they collect another thousand. But connecting, following or befriending just anyone dilutes your influence and standing among those in [...]
It's the thing a lot of social media naysayers fear most: "What do we do when someone says something negative about us?" It's what keeps most businesspeople off social media in the first place, failing to realize that people are already saying negative things about them right now. Believing people aren't talking [...]
Have you ever wished you could use social media to conduct a focus group on your product or service offerings? No, you can't just open a Twitter account and say, "Hey, what do you think of our new recipe for pie?" But you can approach social media and use it for research [...]
