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Mailchimp offers two opt-in settings for your audience: single opt-in and double opt-in. Both processes collect email addresses easily and safely and help you grow your audience. Depending on your organization’s needs, you may want to try the double opt-in process, which includes an extra confirmation step that verifies each email [...]
If you’re having difficulties meeting the target registration rate for your website, don’t dispare. You are not alone. Many organisations struggle with converting website visitors into registered users and feel that they are unable to utilize their website to its full potential. The truth is that web users today have [...]
Running a business means you’re probably always on the lookout for new customers. This can be tough online, where there’s so much content vying for your audience’s attention. Even if you’ve built a beautiful website, it can be difficult to get visitors to stick around and interact with it. That’s where [...]
Focusing on long-tail keywords is a great SEO tactic. Long-tail keywords are keywords or keyphrases that are more specific – and usually longer – than more commonly used keywords. Long-tail keywords get less search traffic, but will usually have a higher conversion value, as they are more specific. They allow [...]
Coming up with great website ideas can be tough. To make it slightly easier, we’ll overview 7 top opportunities for an online side business. Earning money on the web is a pipe dream for a lot of people. We’ve all heard of individuals who have made huge figures from their websites without doing [...]
Competitor analysis isn’t just for Fortune 500 companies. With any kind of business, observing competitors’ activities is useful to shape your own strategies – and that’s especially true in content marketing. Observing your competitors’ tactics, platforms, and campaigns helps you improve your business. When you skip out on competitive analysis, [...]
When you have a blog or website, you live and breathe traffic – the more, the merrier. I often find myself checking my stats first thing in the morning and last thing at night, and in between I constantly think of ways to get even more traffic, whether it's organic [...]
Many people are looking for a magic wand. A wand that will make them rich and successful! I can’t provide a Magic Wand, but I can provide you with perhaps the best low-cost way to get make a significant income online. What is that, you ask? Drum roll, please… Create [...]
Managing email marketing successfully isn’t easy, especially when you have multiple email initiatives going at once. The value of email marketing is undeniable, so it’s not surprising that many departments within your organization want to leverage the platform. This results in lots of moving pieces to consider and many stakeholders [...]
In this guide, we’ll walk you through the process of turning your WordPress sites multilingual. You’ll see which plugins to install, how to configure them and how to translate your site’s content. Before we get started, let’s clear some doubts: Yes. You can have multiple languages in one WordPress site. [...]
With over 250 million users, Pinterest is a platform many online shops cannot ignore. According to the platform, 84% of its users use Pinterest to decide what they should buy next. Whether you have a small business or sell all over the world, Pinterest is the place to invest your [...]
Speed is a crucial aspect in providing a pleasant user experience to visitors of your site. It ensures that a visitor's limited attention span and time are spent on actual content and not wasted waiting for images and scripts to load. Speed is even more important for mobile device users, [...]
