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Best practices for ad placement It's important to consider the user experience and the AdSense Program policies when placing ads on your site. Here are some tips. Consider your users Organize your site's content and make your site easy to navigate. Here are a few questions to ask yourself when considering where [...]
Introduction You may have created a great website but, if you have no idea who your website visitors are, where they are coming from, which pages they are visiting, how long they are staying on your site, and why and when they are leaving your site, you could be wasting a lot [...]
Understand your visitors How are people searching for your products/services? Knowing which keywords are being used and what questions are being asked can help you create high quality content. Strategically target keywords with accurate keyword volume and difficulty metrics. Save keyword lists that you can track and update as needed. [...]
If you don't know what Google Analytics is, haven't installed it on your website, or have installed it but never look at your data, then this post is for you. While it's hard for many to believe, there are still websites that are not using Google Analytics (or any analytics, [...]
Knowing how to set up Google Analytics is the first step to understanding: Who your website’s visitors are What content they want to see from your business How they behave when browsing your site The best part? Google Analytics is absolutely free. And once you have it implemented, Google Analytics [...]
You have a website for your business, but how exactly do you know if it's bringing you results like leads and customers? There are many different tools out there that can help determine how effective your website is, but if you’re just getting started, a paid tool might not be [...]
Most websites continue to struggle with increasing their online conversion rates. On average, an e-commerce store converts around 3% of its traffic into customers. The remaining 97% of the visitors leave the website without ever placing an order. Other types of websites struggle with conversion as well. On average, a [...]
Anyone responsible for managing digital for a business or organization is familiar with Google Analytics. External Link. Opens in new window.. It’s an extremely data rich platform, providing a wealth of information about your site’s audience and user actions. But the data in your Google Analytics dashboard is only as valuable [...]
One of the most powerful tools in your digital tool belt is also one of the most complicated to understand. Google Analytics is data-rich, but is only as valuable as your ability to interpret it. This is why we’re bringing you our Google Analytics Made Easy (GAME) series. Explanations of [...]
Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had 12 years ago with Kurt Peters, the editor in chief of the Internet Retailing Magazine, explaining to him how many of the large retailers we [...]
Mobile is more mainstream than any other time and IOT (Internet of Things), Augmented Reality, Beacon, Wearables App is the future of mobile app development industry. Here’s Why. We have witnessed great improvements in digital technology in the past five years. Smartphones, Cloud computing, Multi-touch tablets are some of the innovations, which have [...]
There has been a lot of buzz about ICOs and cryptocurrencies in recent years. You may have heard about these terms, but you may not know what an ICO actually is or what it is used for. What Is An ICO? An Initial Coin Offering (ICO) is a newly introduced [...]