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Does the responsibility of a UX Designer end at delivering the Website Design? No, it is an on-going iterative process. As much as we would like our initial design to be perfect, that is not always the case. The success of a Website UX lies in engaging users and meeting [...]
UX Designers don’t need to be experts at coding. But one should learn enough to develop an understanding of coding. Basically, you need to know whether what you have conceptualized or designed can be brought to life through coding, and what are the roadblocks or carriers one might face. ‘Writing [...]
Does the responsibility of a UX Designer end at delivering the Website Design? No, it is an on-going iterative process. As much as we would like our initial design to be perfect, that is not always the case. The success of a Website UX lies in engaging users and meeting business goals. This [...]
Increasing your conversion rate is not that complicated. A relentless focus on making things easier will win over clever tricks every time. Those who run ecommerce sites obsess over conversion. They are always looking for the latest trick or technique. Anything to add half a percent to the number of [...]
You’re aware there’s competition out there. And you know the key to success is differentiating yourself from your peers in order to stand out and win your clients’ confidence. What if I told you there’s a way to design and build better-performing websites for your clients, and as a consequence, [...]
Tracking the strength of website design has come a long way from the era of “under construction” animated gifs and text files on URL references. With the advent of tools such as Google Analytics, it is now possible to track how a visitor came across your site, including from offline [...]
The next five tips are about how to optimize your campaign tracking and reporting efforts to save time for data analysis and website optimization. Automate Google Analytics Campaign Tracking Your data doesn’t have any meaning if you haven’t implemented campaign tracking in the correct way. By default, Google Analytics recognizes [...]
Would you like to achieve more in less time and with less effort? The success of any online business depends on how quickly it can turn insights into action. This is true for data analysis as well. The good news is that you are about to learn 15 actionable tips [...]
Today we are going to take a short look at an essential that cannot be missing in your online strategy: SEO. Having a website for your brand or company is the basis of any kind of online presence, but putting all that effort into creating it is useless if you [...]
SEO is an art and a science, and improving your ranking involves a bit of both. In this free ebook, we're sharing 10 tips to boost your page's position. How can you improve your page's SEO position? There's no magic wand that will grant your website a perfect SEO position [...]
Both SEO and SEM are to basic essentials in any digital marketing strategy, but are also two acronyms that can be quite confusing: which is best for my brand, and how can I use them together? Well today I would like to solve any questions or doubts you may have on [...]
An attractive, optimized and generally well-done website is indispensable in any marketing strategy. Driving traffic to your own website gives you full control over the process, and helps you move your users through the conversion funnel. In order to optimize your website however, to need as much information as you can get your [...]
