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Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about my Google Analytics data?" People approach me saying that they have a Google Analytics account for years, but they look only at page views or [...]
Measuring average session duration often raises more questions than it answers. That’s precisely what makes it so interesting. As every marketer or analyst knows, any analysis starts with questioning. You just have to figure out what to ask to get the answers you need. With session duration, there’s no reason [...]
Measuring average session duration often raises more questions than it answers. That’s precisely what makes it so interesting. As every marketer or analyst knows, any analysis starts with questioning. You just have to figure out what to ask to get the answers you need. With session duration, there’s no reason [...]
Tweaks and methods of increasing average time on page and average session duration on science and technology websites Keeping website visitors engaged is a crucial element of any digital marketing, website, content or inbound plan. But the metric that measures this engagement isn’t always accurate. Google Analytics reports by determining [...]
Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is good. Every time you log into your Google Analytics account, it’s right there waiting for you. I understand the feeling when you see that number creeping up. [...]
Do you want to increase average time a user spends on your site? Low session duration increase your bounce rates and kill your conversions. In this article, we will cover 11 hacks to increase visitors’ average time spent on your website. Why You Need to Make Visitors Stay Longer? The [...]
As a freelancer you’ve no doubt heard of Google Analytics. You probably even have it installed on your website. Or maybe you’re a freelance web designer/developer and you have been setting it up for your clients. Most freelancers get to this stage, but with the best will in the world they [...]
The definition of Google Analytics goals has always been clear to me – a means to measure business objectives, reports and improve on them. As a London based Google Analytics consultant, I’ve had the privilege to work with many of the UK leading brands and seen some fantastic implementations of [...]
Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about the visitors on your website. It provides valuable insights that can help you to shape the success strategy of your business. Since nowadays almost all [...]
Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH more important. Knowing important metrics like: Leads Trial signups Account creations Newsletter signups White paper downloads Ebook downloads …are really what you should be tracking. But [...]
Every blog you write, every landing page you publish, every campaign you run, every social media post you make – aims at one thing. Increasing visits to your website. You expect people to visit your website, understand what you offer, get impressed by your offer and eventually buy it. But [...]
Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do on your website. Google Analytics is the single best tool to help you understand user behavior . Here are three ways you can use Google Analytics [...]
