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Having an awesome website is like paying once for an employee that never stops working. An employee that can act as the face of your business, provide information without needing to talk to a human and even generate sales! On the flip side, having a bad website is like paying for [...]
Example 1: IMB Bank discovered hidden engagement opportunities and amplified conversions by a whopping 87%! Since 1880, IMB Bank, an Australian financial organization, has been engaged in helping individuals realize and achieve their financial goals. The Bank offers a complete range of banking solutions to its customers, including business banking, [...]
Data is the cornerstone of marketing strategy. You must understand what data to look for, how to find it, and what it implies. Most content management systems offer basic analytics for data collection. You can also fetch this information from quantitative tools like Google Analytics, which allow you to track [...]
Below are some of actionable ideas to drive more traffic to your website: Prune Low-quality Content off your Website We all know that blogs are a very good way of engaging audiences and increasing web traffic. However, what people usually miss is that it is also very important to keep [...]
Content Marketing & SEO Content marketing is a broad discipline, and SEO plays an important role in its success. Where content serves as the backbone of content marketing, SEO helps search engines to read and recognize content and make it rank high on search engines. It ensures that your content [...]
What is Website Traffic? Measured in visits or sessions, website traffic simply refers to the number of visitors a particular website receives. As it indicates both the organic popularity of a brand and the efficacy of its online marketing efforts, website traffic is a critical metric for any business. Therefore, [...]
When it comes to campaign promotion for nonprofits, your website is the ultimate tool. By making the most of your nonprofit website during the campaign, you can simultaneously increase your website traffic and keep supporters coming back again and again. Because of its temporary nature, a campaign is a great [...]
A lot of people think of print and websites as completely separate entities, working toward different goals. However, with combined effort, a nonprofit print newsletter and website can work together to inspire supporters and increase donations. Many nonprofits are still sending out one to four print newsletters a year, in [...]
We’ve all been there. Supporters are expecting that blog post tomorrow, and you’re staring at a blank screen. Search engine optimization (SEO) is the furthest thing from your mind. There’s a lot of apprehension for many nonprofits around the benefits of keeping up with a blog, much less working toward [...]
People spend a lot of time on social media, and a huge part of nonprofit marketing is meeting supporters where they are — on their phones, in their email, on search engines and, yes, on social media. Capturing social media traffic isn’t difficult, but it does take time and a [...]
In the grand scheme of the web and its powers of interconnectivity, links are king. You want to link to relevant websites from your content, and you want relevant websites to link back to you. Having popular websites link to your site (building links) gives you a boost up in [...]
Want to fill the seats at your nonprofit’s events? Also want to get website traffic from supporters? Both of these are possible when you promote your events on your website. You may not realize it, but your events and your website could both be suffering if you’re not using them [...]
