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2020 has been a big year for virtual events, although the format is still relatively new to many eventprofs. Virtual engagement has been one of eventprofs' biggest struggles throughout this transition, so it's essential to keep things fresh and exciting to distinguish virtual events from basic webinars and keep attendees interested. It's [...]
Networking is one of the key reasons why people attend meetings in-person; how can we best facilitate that when it comes to digital events? According to a recent survey of more than 400 event marketers by meetings software provider Bizzabo, more than two-thirds of respondents cited networking as the "biggest problem [...]
What is the future of marketing and what are the top digital marketing trends in 2020? I have been reading several stories and predications which outline few sexy and attractive marketing technologies and tactics such as voice search, micro-influencers, automation, and of course AI. Wonderful, but this all just trendy news [...]
It's amazing! People in the business of SEO (Search Engine Optimization) and Google AdWords keep talking about "Landing Pages" and the importance thereof. And guess what? Just like every other industry that has it's own gobbledygook speak, we do too! Many of the people that I speak with on a [...]
Are you looking for a way to capture your ideas, in fact even unlock creativity in your business? They you might want to consider using a mind map. Rather than listing out your ideas creating a mind map can unlock your thinking as you are not forced to create an [...]
Project management is an indisputably important skill for any digital marketer, but it’s one that’s often overlooked – in the midst of a flurry of ever-changing deadlines and deliverables, many marketers can forget the simple act of taking a step back to plan out their requirements and next steps. In [...]
Digital and technological advancements are helping professionals to maximize their job performance on a daily basis. Email facilitates seamless and instant communication, mobile marketing can significantly enhance website conversions, and social media has established itself as a powerful customer service channel. Yet for every way in which digital tools can [...]
On average, 118 people apply for every job that’s posted publicly. Of those 118 people, only 20% of applicants are invited to an interview. That’s why a remarkable digital marketing resume isn’t just desirable – it’s essential if you want to cement your career success. Applying for a new job can be [...]
Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and constantly changing, that it’s imperative to always keep on top of the trends. Not only is it just good practice in its own right, but [...]
Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. If you’re already a digital marketer or keen on joining the industry, you’re on the right track. The use of digital marketing tools for businesses is no longer an option [...]
Digital marketing is constantly evolving to adapt to the everchanging needs of customers and brands. The trends, technologies and innovations of today will shape the digital marketing of tomorrow – and knowing what the next big trends are will help you stay ahead of the curve. We want to share [...]
By the 18th century, magazines came into being. Poster advertisements and billboards soon followed. Then there was telemarketing, as well as radio and television ads. Digital marketing rolled over and took its first crawl by the 1990s. Within two decades, the industry rapidly expanded to monumental proportions. In 2018, we were [...]
