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The availability of electronic devices and the internet have contributed to this phenomenon. Whether it’s a homeowner looking for a handyman or a student researching material for a paper, online resources have become almost indispensable. This dominance is what has made digital marketing so relevant. Digital marketing has made [...]
Emerging technolologies and developments are shaping the future. The modern-day marketing is different than a decade ago, and the future of digital marketing will be way more different. So where is the marketing today and what can we expect from the future of digital marketing? Must-read articles about the future [...]
Digital marketing is the process of reaching out to potential and current customers through online mediums such as emails, social media ads, and online dialogues. It ensures the smooth running of your business and gets you the visibility. It is cost-effective, and a measurable way for businesses to reach customers. “(Internet) It’s [...]
From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established digital infrastructure, changes are happening much faster.1 The traditional digital marketing landscape of paid media, SEO, content marketing, social media, community management, and more, are experiencing dramatic developments and changes [...]
Digital marketing is CONSTANTLY changing. Unlike traditional marketing, if you don’t stay on top of the latest trends in the digital landscape, you could easily fall behind. So, I’ve created an article here for you to clearly become aware, and understand, the changes and trends that are unfolding in 2020. [...]
India, a densely populated country with a population of 1,339,180,127 (as of July 2017) ranks second in the world.There are ample opportunities that are created every minute for the people. And when we say digital marketing, then note that the future of digital marketing in India and the scope of digital marketing in future [...]
The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms of opportunities. During the last year or two, we’ve seen new technologies, a backlash of sorts in social media, and influencer marketing maturing from its [...]
Businesses in need of inspiration for their own advertising strategies or that are looking to follow the digital marketing trends 2020 has to offer can take inspiration from some other successful campaigns earlier in the year. Below are a few examples eCommerce brands can pull ideas from: Anthropologie Uses Shoppable Posts: Clothing brand [...]
Despite the months marketers had spent planning out brand campaigns and different advertising approaches for 2020, unfortunately, the Coronavirus has changed everything. This has resulted in companies needing to quickly react to create new ideas and build new strategies to meet consumers’ new habits. Along with these changes, industries that [...]
2020 was a year we will never forget. It has put businesses through many hardships, from having to close doors to incorporating new ways to interact with customers. 2020 has forced businesses that were on the fence about building a digital presence to adapt or, unfortunately, be brushed aside. The [...]
Like any innovative industry, digital marketing is always in flux. New breakthroughs in technology and the way consumers consume content demands that marketers stay agile and always two steps ahead of the next big marketing trend. As customers continue to grow comfortable with digital marketing trends like automation, personal smart [...]
Back in 1964, Canadian communication theorist Marshall McLuhan coined the phrase the medium is the message. For McLuhan, he hoped the phrase would help “draw attention to the fact that a medium is not something neutral–it does something to people. It takes hold of them.” Oh, if only he was alive today. Almost [...]
