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When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year to come. Now, we know 2021 will continue to see ripple effects from the pandemic and, even when it’s over, consumer behavior will never go [...]
The digital marketing landscape faces frequent changes making it almost impossible to pinpoint what the future holds. However, the paradigm shift that the ongoing COVID-19 pandemic has caused in the business world has left many marketers and agencies anticipating and predicting digital marketing strategies in 2021 to stay ahead of [...]
Purpose-washing is a dangerous game. It happens when a brand starts actively promoting future plans without having first taken action against their purpose and sustainability goals. In fact, as a rule of thumb if your employees don’t know, understand and value the brands’ purpose and sustainability efforts you are on [...]
The pandemic has upended everything in the organizational supply chain from product, to leadership, to culture. Transformation has accelerated at light speed over the past year, giving the word “agility” entirely new meaning. Needing to get closer to customers through both the lens of empathy and utility has never been [...]
When he started Fanbytes during his second year of university back in 2017, Timothy Armoo wanted to reinvent how brands interact with younger audiences. And in just four years, he’s become an influential leader in the UK’s TikTok scene, helping creators navigate new fame and fortunes while also guiding brands [...]
No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with every transformation effort already underway finding itself accelerated, and at scale. While many of my digital transformation predictions from a year ago benefited from this shift, others [...]
This year has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. During the first quarter of the year, we witnessed significant shifts in consumer spending as the uncertainty caused people to stock up on essentials. Lockdowns forced people to rely on online services for [...]
Digital marketing is an evergreen industry where change is the only constant. As we move into 2021, it's crucial that we, as marketers and entrepreneurs, stay on top of the latest industry developments. This way, we can adapt our marketing strategies by embracing the technologies and tactics of tomorrow while [...]
No corner of the marketing world changes faster than digital marketing. As new technology arrives and old technology is grandfathered out, it can be difficult to keep up with all of the new different trends in the industry. Digital marketing has proved itself to be unparalleled in its resilience over the past [...]
Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several digital marketing leaders shared their thoughts on coming trends. Teddy Heidt, Founder of The Gauge Collective, offered this prediction: Digital business pivots may become permanent. “Virtual [...]
Thanks to the pandemic, the retail landscape has dramatically transformed, with customers forging new shopping habits and upping their expectations for brands. Digital marketing has evolved just as much, with the development of virtual platforms to replace in-person experiences and campaign redesigns to acknowledge the new reality. Yet, given the rapid onset of new technologies, behaviors, [...]
2020 has been an unusual year in many ways, to say the least. Covid-19 pandemic has affected every aspect of our lives. From how we behave socially, to how we work and how companies operate all over the world. Migrating to a digital environment has become the only viable option to [...]
