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So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real issues and tailoring content to suit the individual (as opposed to mass appeal) for more personal engagement. Second is a much more mechanical and technical [...]
With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was unpredictable, to say the least. That meant that while some of the trends which were predicted pre-pandemic did end up coming to light, others didn’t emerge [...]
What are the key digital marketing trends for 2021 that your business needs to consider to engage and retain current customers and generate more traffic, leads, and revenue? We’ve identified eight areas where savvy managers should invest their time and resources next year. If you don’t know where to start, [...]
When we begin working on a successful marketing campaign, the first step is to learn the strategic goals of your company, organization or government entity. We do this by asking a series of questions, such as …. Is the objective to raise awareness of an issue? Are you seeking to [...]
It was hard picking the best marketing campaigns of 2021 so far. With an increasing number of emerging channels and technologies in the hands of marketers, today’s campaigns are, in their vast majority, extremely innovative and impactful. Successful ad campaigns have the power to stir up emotions and stay in our minds for a long time, influencing our [...]
Through the years, there have been an astounding number of campaigns introduced to the world. And although not every attempt has performed well, there are some that are so successful that they're still going. Here are some of our favorite marketing campaign examples of all time. 1. Nike: The "Just Do [...]
Back in the days of three TV networks, AM radio, and newspapers, advertising was a competitive industry that gave us some of the most entertaining marketing campaigns ever. In today's data driven world, the medium has changed, but the need to get attention, drive a purchase, and shift people's impression [...]
Marketers are always looking to be inspired by the most innovative and creative campaigns. Even if we work in “boring industries” or without big budgets… There’s something inspiring about seeing others in our profession pull out the big guns and launch a brilliant marketing campaign like no one’s ever seen before. You [...]
Ever feel like you’re running out of ideas for your content marketing campaigns? You’re not alone. Content marketing is all about using content to attract and retain visitors and eventually turn them into customers. And most people who use it know it’s effective. There’s just one problem: content marketing can be [...]
We live in the era of consumption. In the West, we are accustomed to being progressively improving the quality of life. We have more and more needs that we impose on ourselves or on society itself. That’s why the advertising industry plays a fundamental role in our current life system. With advertising, [...]
Analyzing successful digital marketing campaign examples can shed light on what works, what doesn’t, and what audiences respond to. Unique ads, innovative uses of video and social media, and carefully crafted messaging from brands outside of your industry can inspire your marketing efforts. While we believe that always-on marketing gives you a [...]
I've always been a little leery of proclaiming anything "the best." I never declared anyone my best friend as a kid because I was afraid my other friends might assume I thought less of them. So it was a little difficult for me to come up with just one "best" [...]
