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Every business needs a marketing strategy; however, creating one from scratch is easier said than done. That might explain why some companies cut corners on strategic planning and treat marketing like a cost center that eats investment to produce collateral, instead of a revenue driver that connects business with consumers [...]
When it comes to digital marketing strategies, you can create a lengthy scroll of every available technique or technology available today. While you’ll likely hear plenty of suggestions that all or some digital marketing strategies are better than others, which ones are the most essential? To compete in the overly [...]
Ecommerce marketing is the practice of driving top-of-funnel traffic to convert into sales and customers. And there are hundreds of ways to go about it. From focusing on organic traffic and SEO to using Facebook or Google ads to drive targeted traffic, you can mix and match paid strategies with non-paid [...]
The Internet has fundamentally changed nearly every aspect of our lives. From how we interact with friends, family, coworkers, and businesses, a technology that was in its infancy just 20 years ago is now considered indispensable to many people. Companies understand the value that the Internet offers to them, providing [...]
As part of any digital marketing strategy, Search Engine Optimization (SEO) is integral to driving customers to your business via online platforms. Effective marketing demands it. What is Search Engine Optimization? SEO is a collection of tools and best practices that help your website rank higher in search engine results, thereby driving [...]
If you’re trying to get eyes on your business, you need digital marketing. It’s the fastest way you can reach the most potential customers in the least amount of time. In fact, digital marketing has become so effective among small businesses that it is used above all other forms of marketing. [...]
Everybody wants to have the possibility of choice, but the paradox is that no one wants to be some random “one” in a crowd of a hundred. With this need of any digital marketer in mind, we’ve thought of giving you the opportunity of being just that marketer who stands out. The [...]
Let’s say you’re in the market for a rose gold watch for a woman, be it yourself or someone else. When you search for this on Google, you’ll see everything from rose-tinted stainless steel for $25 to complete rose gold watches studded with chocolate diamonds and a mother of pearl [...]
Today's digital tools dominate our marketing programs; however, the principles of marketing remain the same. Think of marketing like a fishing trip. The more you know about your market, the easier it is to make the catch. Answer these questions: Where do your prospects swim (geography), what are the right [...]
The path to more leads So, do you want to drive more leads for your business from digital channels like search engines, email marketing, and social media? Great. We’ve built a digital marketing strategy framework that does just that. Our digital marketing program is designed to drive more prospective buyers [...]
Improve your Marketing strategy with our hub page Use our hub pages as a reference to get up-to-speed on all the main digital marketing techniques. They will help you quickly understand how to make the most of the technique through definitions and recommendations on our member resources and blog articles [...]
Here’s the thing, you guys. Every business is different, and the internet marketing strategies that work for one company may not suit the goals of another, and vice versa. (That’s why it can be a real plus to have an experienced online marketing agency on your side, like, say, for [...]
