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You want to grow your business – and need email marketing software that’s easy to use, affordable, and will turn your leads into customers – right? It sounds simple enough, but with an overwhelming 450+ email marketing tools to choose from, in a rapidly-changing market, and with every email marketing [...]
After the frantic haze of the holidays, it's hard to believe we've finally made it to 2018. But regardless of whether you're ready to hit the ground running with your marketing strategy or still shaking off vacation brain, this is the most crucial time of year to do right by your [...]
Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the same is email. In fact, email continues to be the top channel for content marketing with both B2C and B2B marketers. 87% of B2B marketers and 77% of [...]
Need email content ideas? These are approved by the pros and super simple. Need email ideas? You don’t need to write a 1,000-word blog post to have content for your next email newsletter or automated email series. In fact, you don’t need to write anything at all. Creative emails can include [...]
It can be a challenge coming up with new email ideas to send. Sick of writing the typical email newsletter? Your customers are probably sick of receiving them. It’s easy to get into a rut blasting out just one type of email to your prospects and clients. Mixing your email marketing up a [...]
An effective email marketing strategy can be vital to achieving your overall marketing goals. It provides a ton of opportunities to marketers looking to expand their audiences. Not convinced? Take a look at these statistics: A survey by the Content Marketing Institute revealed that 93% of B2B marketers use email to distribute [...]
Like anything else, your email campaign strategy also requires significant planning and thought. By spending adequate time planning your email marketing strategy, you’ll be able to meet your client’s goals more effectively and provide subscribers with the best campaigns possible. This guide will explain everything you should consider when planning [...]
For some reason, many people in the online marketing world seem to think that email marketing is dead. While there were many other marketing methods that have been introduced over the last few years, they have not rendered email marketing completely obsolete. Here are 3 ways small businesses can benefit [...]
As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older form, we are more familiar with how email marketing works, what needs to be done to build your list, send an effective email, and delight [...]
Are you investing in email marketing to grow your business? If not, you’re missing a huge opportunity to engage your audience. Despite the rise of social media marketing these past few years, and the resurgence of direct mail, email marketing is still alive and thriving. It’s a quick, easy way [...]
If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails. Many eCommerce companies and other businesses that acquire leads and generate sales online agree that email marketing is one of the most effective methods that help generate [...]
It seems like the entire world is online. In today’s world, everyone relies on digital channels for communication, education, entertainment, and shopping. The online world has become a crucial part of everyday existence. According to Pew Research, an astounding 84% of Americans use the internet; If you look at certain age [...]
