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Email marketing for small businesses is markedly different from the email marketing used by large global corporations. That doesn’t mean that one is better than the other; it only means that their tactics and scale are different. How can small businesses take advantage of email marketing? Small businesses are in [...]
Today’s digital age puts a bigger emphasis on social media advertising than ever before, causing many to wonder if email marketing is still relevant. However, the importance of email marketing for your business cannot be understated. After all, it often has hidden benefits that are not available through social media. [...]
With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? Some are ignorant enough to believe that “email marketing is dead”. Is there any future in email marketing for small businesses? Short answer: YES! Email marketing is one of the [...]
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you reach and connect with your target audience in a personalized way and increase sales at an affordable cost. Just as [...]
“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the next 2 years. Yup, email’s popular. The Radicati Group, who came up with that info, also reckon that the world sends about 196 billion emails daily. [...]
But launching an effective email marketing campaign takes time, planning, and testing to succeed. To get results from your email marketing campaigns, you need to know your customers and entice them to read what you have to say. While every company is unique, there are some standard email marketing guidelines that can [...]
Email is an underestimated communication platform; I've even argued that it's more efficient than phone calls (in most situations, except for sales). It's certainly well-adopted by businesses as a communication medium though, with the vast majority of Americans using it as their primary business communication channel. But email's effectiveness is [...]
Email marketing has become an increasingly popular marketing medium in the past years. One of the reasons behind its popularity is due to the fact that it is a very contextually aware system – meaning emails have the power to sense the environment it strives to create and adapt its [...]
Every successful email marketing campaign has the same core elements that make it successful. Make sure you don’t forget them the next time you’re getting ready to send a marketing email! How are your email marketing campaigns doing? Could engagement be better? Is the conversion rate lackluster? Do you ever feel a [...]
Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that all individuals who are heavily involved in email should have. After looking at numerous job postings, here are the 5 most common and important traits [...]
The other day, I was walking through one of my favorite bookstores and I couldn’t avoid seeing several books with similar titles to the one of this article, The 7 Habits of Highly Effective people, etc. It made me think, could I summarize the characteristics that can make a successful [...]
There are numerous types of online marketing. One of the oldest and most effective of them is email marketing. The first promotional email was sent out to a few hundred consumers late in the ’70s, bringing the vendor millions of dollars in sales and giving rise to an entirely new industry — digital [...]
