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Small business email marketing is a great way to reach and build relationships with their customers and leads. But don’t just take our word for it. According to eMarketer, 80% of SMB retail professionals report that email marketing is the best marketing tactic for driving customer acquisition and retention. And the [...]
Top 7 small business email marketing strategies to try Email marketing isn’t just for the big boys. Here are the small business email marketing strategies you need to employ to make your campaigns stand out. 1. Set email marketing goals Each business will have different email marketing goals. Factors such as the [...]
Email marketing is just as complicated as it is powerful. According to the DMA, the ROI on email marketing is about $32 for each dollar spent. That’s the highest ROI of any marketing strategy by far. There’s something about a well-done email that captivates audiences like almost no other form of [...]
The concept of email marketing is simple. You use email to promote products or services. In addition, email marketing is a digital marketing strategy for developing relations with current customers, and for reaching out to potential ones. How effective is Email Marketing? According to a 2018 Statista report, there were [...]
Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s important to realize it’s just one way of many to build brand awareness and engage an audience. It’s important to consider both sides of email [...]
Email marketing is a form of direct marketing where a business or marketer uses email to promote products, services, offers or shares material meant to grow brand awareness. Email marketing is among one of the easiest forms of online marketing techniques and is frequently used alongside other online marketing channels [...]
With the exciting and shiny nature of more modern disciplines like SEO and social media marketing, email marketing might look like it’s relatively old-fashioned. However, while more established, email marketing still has amongst the largest potential reach and effectiveness. Email marketing is bread and butter marketing. It allows you to [...]
Regardless of how big the business is, the budget allocated for email marketing is always the largest and there are many reasons why. Not only email marketing campaigns are important for small businesses but large enterprises as well. Small enterprises need to be sure that every dollar spent on email [...]
Email marketing is one of the most beneficial online marketing tactics for businesses of all kinds. The biggest benefit is the ability to communicate with all of your subscribers at once with a single click of a “send” button. While there are many benefits, there are also some drawbacks. Find [...]
What are the benefits of email marketing? If your company or business isn’t utilising email marketing, should they? The answer is probably yes, as email is consistently cited as one of, if not the marketing channel that consistently delivers the highest ROI. Email marketing is used by thousands of businesses [...]
No matter how many marketing opportunities arise across new digital horizons, smartphone apps or other emerging avenues, one trusty communication tool still reigns supreme: Email. The first one ever was sent in 1971. In 2020, less than 50 years later, Statista estimates more than 306 BILLION will be sent and received every [...]
Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website visits. Email marketing can allow you to create targeted and personalised messages. This can help you to build meaningful relationships with your customers. It can also improve response [...]
