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An email campaign is a sequence of marketing efforts that contacts multiple recipients at once. Email campaigns are designed to reach out to subscribers at the best time and provide valuable content and relevant offers. Using email campaigns allows you to build deep and trusting relationships with your customers. The [...]
Email marketing is complex. From list building to copywriting to measurement, there’s always something new to learn and improve. For marketers and business owners with limited time, it can be difficult to keep up with. This post covers 40 important email marketing tips, along with actionable advice to help you implement them right now. [...]
Have you ever sent an email to clients only to get no response? Did they even open it? Or open it just to delete it? Maybe you don’t even know where your campaigns are going wrong. Have no fear, our Email Marketing Tips are here. We’ve all received an email we immediately [...]
What We’ll Cover: Social proof HTML vs. plain text emails How to incorporate GIFs Personalized subject lines Promote your best content Make your emails shoppable Keep it simple with a single call to action Reconnect with inactive customers Incentivize your audience Start with a great subject line Abandoned cart reminders [...]
Post summary: Email marketing is the most effective marketing channel and for every $1 you spend, you can expect a return on your investment of $51. Are you achieving a high ROI from your email marketing campaigns? A successful email marketing strategy is more than tactics. We provide you 5 [...]
Are you struggling to get good returns from your email marketing campaigns? If you answered that yes, then continue reading to get powerful email marketing tips that you need to know right now. Let’s dive right in. 1. Use the Double Opens Strategy When you use “double opens strategy,” more [...]
In today's digital world, marketers have more opportunities than ever to reach out and connect with their target audience. With an unprecedented amount of marketing channels to work with it can be challenging to figure out which approaches will allow you to successfully connect with your market, cultivate strong audience [...]
You probably already know that email marketing is a fantastic way to reach your leads and clients. Its average return on investment of 122% is well-worth putting some time and money into, but coming up with email marketing campaign ideas isn’t as easy as it seems! It may seem like email marketing campaigns are [...]
People use emails to connect with friends and relatives. Businesses use it to connect with their customers. Despite the rise of social media over the past years, email is 40 times more effective at acquiring new customers than Facebook or Twitter, according to McKinsey. Email delivers the highest ROI for marketers. [...]
You know it’s important to regularly communicate with your email audience. You see the positive impact of email marketing each time you hit send, and work hard to stick to a schedule. But even with all the hard work you’re putting in, there are still times when you struggle to come up with [...]
On any given day, most of our email inboxes are flooded with a barrage of automated email newsletters that do little else besides giving us another task to do on our commutes to work -- namely, marking them all as unread without reading or unsubscribing altogether. It may not seem [...]
Introduction Email newsletters are a win-win. They benefit companies and consumers alike. Why? Email newsletters give businesses a forum to send multiple messages to a captivated, qualified audience. One of the best parts about email newsletters? Creating them is easy! The not-so-easy part is generating content for newsletters month after month—it can [...]
