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Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic and conversions. Digital marketers know the power of email marketing to deliver results at lower costs than most other channels. But because most of us have [...]
Picture yourself sitting in an audience, listening to a presentation at a conference. The speaker on the low platform at the front of the room suddenly grabs a mic and says to the crowd, “To prove my point, I am going to need a volunteer.” He begins walking in your [...]
More than ever, customers buy into the people behind a company or product. Your story, expertise, experiences and vision help provide the connection and credibility they crave. This thought leadership is the foundation of your brand and strategy for future growth. It’s how you create and validate your value. But your [...]
You’ve probably heard public speaking is a good tool for building your business. Give a talk, the thinking goes, and clients will be impressed enough with your ideas that they’ll hire you. But does it really work? During the course of researching my new book Stand Out, I spoke with Tom [...]
Public speaking is terrifying -- and I'm not the only one who feels this way. A much cited poll revealed that for more than half of us, the prospect is worse than death. This may sound extreme but then you think about getting up in front of a huge audience…and suddenly, it [...]
When we think about public speaking, the first thing that comes to mind is "them" and "us." The public is receivers and the speaker is the giver. Audience members are onlookers and the speaker is the information spectacle. This needs to change. For our message to touch the minds and [...]
Audience engagement is an essential part of important meetings and presentations. Attention spans have become increasingly short. You only have a few minutes to pique the interest of your audience. Every time you take the stage -- whether in a small boardroom or large auditorium -- you compete against dozens of distractions. [...]
LinkedIn Influencer, Bernard Marr, published this post originally on LinkedIn. I’ve written before about why most meeting suck and how to make them work better, but just because a meeting is efficient doesn’t mean it’s engaging or fun. Wait, a fun meeting? Is that a real thing? Certainly it is — if [...]
Novice speakers often use filler words in their presentations. During a pause, you may hear “um” or “uh,” while many speakers fall into the habit of saying, “You know?” after they make a point. These words and phrases are commonly used when the speaker pauses to think or transition to another [...]
We all make mistakes, but speakers who make a point of learning from their mistakes report that their successive, follow-up efforts are particularly effective. From interviewing successful speakers, I have discovered what high achievers consider these mistakes to be. The errors they say they'll never make again include: 1. Feeling terrified before speaking in [...]
If the thought of public speaking makes you break into a cold sweat, you’re not alone. Surveys show that the fear of public speaking ranks as one of the most common phobias. In fact, a pronounced fear of public speaking is even more common than the fear of death! While I [...]
As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on at the Federal level, there is one important group that seems to be left out in the cold -- that is small businesses and entrepreneurs. [...]
