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Speaking at events is a great way to enhance your status as an expert and generate PR for your business. However, becoming a great speaker is an art, not a science. The good news is that with some tips and some practice, you can leave a lasting impression that you will [...]
Public speaking and the ability to deliver a powerful presentation is a critical skill that all employees today need. Not just leaders and managers. Everyone. Instead, PowerPoint has become the ubiquitous corporate communication tool. People spend hours and hours to create the "perfect deck" (which I believe is impossible). Changes and tweaks are made until [...]
As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A constant stream of good content on your website shows the search engines -- as well as increasingly savvy customers -- that your company is active and is [...]
You've worked hard building your website. So why isn't anybody sticking around to read your content? High bounce rates -- that is, a large percentage of visitors who fail to engage with more than one page on your site -- are a common problem plaguing small-business websites. A number of [...]
If the closure of the popular Google Reader service has taught us anything, it's that no program is safe from the search giant's chopping block. The next one expected to make an untimely exit is the popular Google Adwords External Keyword Research Tool. The free Adwords tool has commonly been used by webmasters to uncover [...]
If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail sales grew 12.6 percent to $176.2 billion in 2010, and they're expected to reach $278.9 billion by 2015, according to Cambridge, Mass.-based technology and market research [...]
It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors spur which emotions? Perhaps most notably, it is said that red stimulates the appetite. That's why the color is so prevalent with national food [...]
When you type in the wrong web address, you end up on a 404 page. Most companies have boring 404 pages that try to get you back the site's main page. But some clever companies do more. They use 404 pages to have fun. We have a round up of [...]
When a customer arrives at your website -- either from an online search result or from a link in an advertisement -- the page he or she lands on is called a landing page. These can be your home page or any other page you create on your site. Since these pages [...]
Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized to engage visitors, you might be missing out on leads, sales or newsletter signups -- otherwise referred to as conversions -- without realizing it. One [...]
"I could go on, and will at later point, but I need to tell my story. I will have to tell it in short increments because I have limited and intermittent access to a computer and the Internet. I am on the run, remember. Consider this introduction the first chapter." [...]
Whether you're a writing newbie or an old pro, it can never hurt to have a few more tricks up your sleeve. Whether you're writing a press release, blog post, or marketing copy, drawing from a rich pool of writing tips is always a plus. With that in mind, here [...]
