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If you own or manage a business blog, you know how difficult it can be to keep up with the type of regular publishing calendar that's needed to form a connection with your audience. Dare to slack off even a few times and miss a few weeks of posting, and you'll [...]
To get a high ranking in online searches, your website needs to be optimized for the major search engines. You also need to create the kind of online content that people will want to share on social media sites. To maximize both avenues and drive more traffic to your site, here are some basic steps [...]
A friend of mine runs a web design firm and wants to increase leads and sales. My mother wrote a book about her dog and wants to sell as many copies online as possible. One's an entrepreneur, the other a book author. Neither has experience with online marketing but both want to [...]
As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A constant stream of good content on your website shows the search engines -- as well as increasingly savvy customers -- that your company is active and is [...]
You've worked hard building your website. So why isn't anybody sticking around to read your content? High bounce rates -- that is, a large percentage of visitors who fail to engage with more than one page on your site -- are a common problem plaguing small-business websites. A number of [...]
As a webmaster, the more you know about your website visitors, the better able you'll be to target future promotions, stock changes, content and more to their needs. Google has a new tool that can help with this. Conventional keyword research can make it difficult to identify overarching trends within your industry. As an example, suppose [...]
Just what is search engine optimization, anyway? It's the practice of creating a digital piece of content or web page that is Google-friendly. If a page is SEO friendly, it's findable when you search for it. It's easier said than done, though. But a new infographic from Moz makes it a bit easier. "The [...]
If your company advertises through the Google Adwords program, you'll want to pay close attention to the search giant's recent rollout. Though its name -- the "Paid & Search" report -- is relatively no-frills, the information contained in this new section can provide your business with valuable, actionable marketing data so you [...]
When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get out of hand. A keyword, or keyword phrase, is an easy way of referring to the queries people type into the search bars of their [...]
If you're running a business website, you are most likely also managing your company's blog. And if you're blogging about your startup, you most likely want people to click on your posts when they turn up in Google searches. One way to increase the likelihood that your posts will get [...]
SEO isn't what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays, he or she must possess a much broader skill set and think far more strategically That's because there's been a shift toward Search Marketing Integration [...]
About a year ago, we received an ominous message in our Google Webmaster Tools. We learned that our site violated the Google Webmaster guidelines in terms of backlinks to our webpage. In short, because there was a large number of links to us in abandoned forums and even, gulp, porn sites, we were [...]
