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If you try to game Google, you're bound to get burned. Such is the case with Rap Genius, a site that hosts and explains lyrics to songs and copy from other texts. In an attempt to rank higher in Google search, the site solicited bloggers to link to Rap Genius pages [...]
Last week, lyrics-annotation site Rap Genius made headlines for a major Google no-no. The startup was accused of sending spammy emails asking bloggers to insert Rap Genius links into their sites in hopes of ranking higher on Google's algorithm for organic search. Once the SEO giant caught wind of the [...]
One site that was banned by Google is back in the search giant's good graces. Lyrics site Rap Genius tried to manipulate the way it turned up in Google search results by soliciting bloggers to link to its pages in exchange for exposure via Rap Genius' social media channels. Not a fan of paying [...]
If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going to change in the way that we pursue the almighty ranking, with the possible exception of the resurgence of the long tail keyword, which was [...]
Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to the past updates, Panda and Penguin, which modified existing search algorithms and affected roughly 2 to 5 percent of search queries, Hummingbird is believed to [...]
When Google announced last year that it would encrypt all keyword data, marketers scrambled to find alternative methods to track searches -- including gathering data from Bing, utilizing AdWords stats and looking at top landing pages. But as the storm subsided, it seemed that analytics weren’t completely necessary after all. While a [...]
Q: What offline/online tools do you use for [social media] analytics? -Valon Canhasi A: So much data. Over the past few years there have been analytics tools popping up all over the place, and frankly, it can be incredibly overwhelming for marketers. Over the years I’ve grown to leverage a number [...]
Most small businesses juggle several social media accounts at once, and with great difficulty. Thankfully, web developers have come to the rescue with a myriad of applications to maximize the social-media experience across all platforms. Here are 18 of the most effective and time-saving applications currently on the market across the [...]
No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is that there are countless marketers online who are willing to share their advice. The bad news, of course, is that it’s not always easy to [...]
Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some third-party tools. It's these tools that make it possible for you to reach marketing goals, track results and engage more efficiently across a multitude of platforms. [...]
Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO. Each type of link has its place in a strategic SEO plan aimed at boosting your position on the search engine results page. External or [...]
Our nascent fascination with search stems back to the internet's earliest days when algorithms didn't reign supreme. Back then, it was far simpler to be found on the web. It didn't require all of the technical know-how, breadth and awareness of hundreds of ranking factors in order to be discovered relevantly [...]
