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Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella term. People use one or two methods within internet marketing to grab attention with their digital strategy. We’ll discuss the current most common (and popular) internet [...]
Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend all this money and invest all this time in something, and then — poof! — it’s gone. You feel like you’ve wasted time and effort. In the [...]
Search Engines Are Not Everything! Well there are many different ways to market your web site online and drive that traffic to your site. Most people know about search engine optimisation or at least have heard about search engine optimisation and have a general idea of what it is and [...]
More and more large corporations and notable brands are focusing on content marketing as an effective strategy. It’s becoming the “It” thing to do. In fact, content marketing has gotten so big that earned media is no longer enough. Some brands are even working on owning their own media empires! I’m [...]
Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping… Plus, more and more people come online every day. In fact, there are currently 4.33 billion Internet users worldwide – and this number is increasing every second. This presents an unbelievable opportunity. Marketers have always gone wherever they can [...]
Marketing is expensive. There’s no getting around that fact. Undeniable fact number two: Marketing is also necessary. If you want your B2B business to grow, you absolutely need to invest in marketing it in some way. Word of mouth is great, after all, but it’s often not enough on its own. [...]
For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses. Local marketing refers to strategies that target regional audiences near your business. Local marketing is especially effective for businesses tied to a physical location, such as restaurants, boutique retail [...]
It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be landing as they have in the past. Or it could be that business seems to be stagnant. Whether you’ve been in business for 3 months [...]
Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in existence – failed to catch on and become part of digital marketing’s already insufferable lexicon. However, that doesn’t mean that local search also fell by the wayside. [...]
Local marketing has multiple benefits for a business. It offers you the opportunity to get your products and services in the face of new home-based customers and can elevate your business in the community. Your company can easily become a household name by being front and center in the neighborhood where [...]
With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the rest of human society. Brick-and-mortar businesses are either changing their business models to an online one, or beefing up existing marketing efforts with digital marketing strategies – [...]
Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing [...]
