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That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of consumers straight to your homepage and convert them. For those entrepreneurs that opened up their small businesses 15+ years ago, the solutions were simple enough [...]
The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to develop a digital marketing strategy? It's still a common challenge since many businesses know how vital digital and mobile channels are today for acquiring and [...]
Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern [...]
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms of advertising, such as print ads and coupon mailers or even big signs on the side of the road. They may trust that [...]
You might have heard this a million times by now! The digital technology has drastically changed the way businesses operate today. Now, ad agencies approach their ad campaigns in a remarkably different way. Big businesses and brands are not only the ones who benefit from online marketing. In fact, the [...]
Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over the past decade and this shift has massively affected how people purchase products and interact with businesses. So, what is digital marketing? Digital marketing is like any other [...]
With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small businesses, we’ve compiled a list of 7 digital marketing tips about exposure, revenue, and market presence for small businesses in this time of crisis. Small [...]
Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in today’s competitive landscape and lets you make your mark. However, for many, small business digital marketing may seem confusing or intimidating, especially when it comes [...]
It is not been long since social media emerged as an effective medium to create brand awareness and bring engagement. Marketers soon, understood the potential, that social mediums, such as Twitter, Facebook, YouTube, LinkedIn, Instagram and Snapchat have in cost-effective advertising and marketing opportunities. To improve the experience and let the social [...]
A common myth around digital marketing is that it is only for big brands and established businesses. Digital marketing is required by every business irrespective of its size of the industry it belongs. And, it is necessarily not difficult for small businesses to sign up for digital marketing and grow their business [...]
Beginners to digital marketing sometimes have a hard time understanding what is organic search and why it’s very important for the long-term success of a website. In fact, most people tend to confuse organic search with paid search and this complicates things even more. The purpose of this post is [...]
Online marketing strategies are no different than traditional marketing strategies when it comes to goals and purpose. Both types aim to increase brand awareness and help businesses find more customers online. Online marketing or digital marketing as it is more widely known, has a number of channels that cover every aspect of [...]
