Having a great marketing strategy in place is key to the success of any business. Without a marketing strategy, you lack focus. And without focus,...

Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Whether you’re a small business owner or run a...

SEO is a fundamental part of marketing that helps in improving the site's visibility for relevant searches. Suppose your site doesn't show up on the...

How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with...

Do you ever get caught up in your ideas? You may think they are brilliant, sensational & inspiring. Now you feel ready to change the...

Introduction We are all experiencing the structural change that is taking place around us- the transition towards everything online. Especially in the times of this...

Funds are typically tight, so it may seem like the best idea to freeze spending even when some extra dough comes your way. Not necessarily....

Recently, I was feeling overwhelmed, overworked, over-tired and over it. I was doing all the right things, but I felt super lackluster about the tasks I should...

I'd like to offer you a first-hand account of how one company lost me as a customer in the span of about two short hours....

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

Many don’t realize this, but when we first wake up in the morning, we are in a unique state of mind. Our hormone levels are...

Did you know that you can also earn money online? In this detailed article, I am going to tell you various legit ways to earn money...

Is email marketing a priority for your business in 2021? Are you looking for the best email marketing software? Choosing the right email marketing service...

We all have go-to ways to create great email campaigns. While it’s not always easy to crack how to get your recipients excited about email promotion...

Finding fresh email marketing ideas for your next campaign can stump even the most seasoned pros. While the big picture goal may seem obvious –...

Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways...

When we think about public speaking, the first thing that comes to mind is "them" and "us." The public is receivers and the speaker is...

Audience engagement is an essential part of important meetings and presentations. Attention spans have become increasingly short. You only have a few minutes to pique the interest...

LinkedIn Influencer, Bernard Marr, published this post originally on LinkedIn.  I’ve written before about why most meeting suck and how to make them work better, but just...

Novice speakers often use filler words in their presentations. During a pause, you may hear “um” or “uh,” while many speakers fall into the habit of...

We all make mistakes, but speakers who make a point of learning from their mistakes report that their successive, follow-up efforts are particularly effective. From interviewing successful speakers, I...

Technology has created the ability for you to connect with virtually anyone, whether it’s a business professional that you admire, a peer that you desire...

I love Twitter. It is a fantastic platform to do the 4 Cs: create, consume and curate content -- as well as communicate with a...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

Whether it’s brainstorming a new company, a new product or a new service, most entrepreneurs love the idea-creation part of business more than anything. This...

Virgin Empire founder Richard Branson’s first job was selling Christmas trees. NBA Dallas Mavericks owner Mark Cuban’s first job was selling garbage bags. Las Vegas Sands Corporation...

When people think of online degree programs, for-profit schools like University of Phoenix or Devry University tend to come to mind. And rightly so. These...

In the past six years, my wife Jodi and I have launched three businesses and hired and fired employees along the way. We've learned the hard way...

In a world beset by economic challenges, cultural discord and environmental deterioration, the English philosopher Sir Ken Robinson believes he has the solution to man’s...

A PayScale report ranked computer science careers among some of the most in-demand and lucrative professions in the United States. But recent figures on high-school students who took the College Board's...

Questioning the value of a college education is a popular pastime. Authors of trend stories and think pieces like to wring their hands at the...

Despite reports that liberal arts colleges and universities are failing to prepare students for careers, entrepreneurial students can leverage a liberal arts education to learn...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

Graduations are inherently bittersweet and a little terrifying. They also carry the promise of possibility. In a series of original essays from LinkedIn's Influencer community, heavy...

Business owners and other professionals often seek ways to be efficient and productive in their own lives --  at work and at home. But what...

In one of my very first articles, I discussed a concept called identity-based habits. The basic idea is that the beliefs you have about yourself can...

Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on a book or...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

Millions of jobs lost to the recession have finally come back. But they're not paying nearly as well as they used to. That's the conclusion...

There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the...

Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on a book or...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

When a 60-foot rogue wave crashed into the ship, everyone on board thought they were going to die. This week on The School of Greatness, Adam...

As founder and chief shoe giver at TOMS, a retail company with a mission of social entrepreneurship -- Blake Mycoskie launched his company eight years...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

Technology has created the ability for you to connect with virtually anyone, whether it’s a business professional that you admire, a peer that you desire...

I'd like to offer you a first-hand account of how one company lost me as a customer in the span of about two short hours....

Speaking at events is a great way to enhance your status as an expert and generate PR for your business. However, becoming a great speaker is...

Public speaking and the ability to deliver a powerful presentation is a critical skill that all employees today need. Not just leaders and managers. Everyone. Instead, PowerPoint has become...

As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A...

You've worked hard building your website. So why isn't anybody sticking around to read your content? High bounce rates -- that is, a large percentage...

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail...

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors...

Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized...

"I could go on, and will at later point, but I need to tell my story. I will have to tell it in short increments...

Whether you're a writing newbie or an old pro, it can never hurt to have a few more tricks up your sleeve. Whether you're writing...

To get a high ranking in online searches, your website needs to be optimized for the major search engines. You also need to create the kind...

A friend of mine runs a web design firm and wants to increase leads and sales. My mother wrote a book about her dog and...

As a webmaster, the more you know about your website visitors, the better able you'll be to target future promotions, stock changes, content and more to their...

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get...

SEO isn't what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays,...

If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going...

Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to...

When Google announced last year that it would encrypt all keyword data, marketers scrambled to find alternative methods to track searches -- including gathering data from Bing,...

Q: What offline/online tools do you use for [social media] analytics? -Valon Canhasi A: So much data. Over the past few years there have been analytics...

Most small businesses juggle several social media accounts at once, and with great difficulty. Thankfully, web developers have come to the rescue with a myriad...

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is...

Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some...

Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO....

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend...

Search Engines Are Not Everything! Well there are many different ways to market your web site online and drive that traffic to your site. Most...

More and more large corporations and notable brands are focusing on content marketing as an effective strategy. It’s becoming the “It” thing to do. In...

Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping… Plus, more and more people come online every day. In fact,...

For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses. Local marketing refers to...

Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in...

Local marketing has multiple benefits for a business. It offers you the opportunity to get your products and services in the face of new home-based customers...

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through...

That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of...

The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to...

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing...

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on...

You might have heard this a million times by now! The digital technology has drastically changed the way businesses operate today. Now, ad agencies approach...

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over...

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small...

Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in...

It is not been long since social media emerged as an effective medium to create brand awareness and bring engagement. Marketers soon, understood the potential, that social...

A common myth around digital marketing is that it is only for big brands and established businesses. Digital marketing is required by every business irrespective of its...

Beginners to digital marketing sometimes have a hard time understanding what is organic search and why it’s very important for the long-term success of a...

Online marketing strategies are no different than traditional marketing strategies when it comes to goals and purpose. Both types aim to increase brand awareness and...

That’s why we put together this list of digital marketing ideas to get your business headed in the right direction. Read on to learn the...

12 Top Digital Marketing Tips Optimize your website for mobile. Create a Google My Business listing. Understand your customers and your target audience for digital...

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your...

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important....

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small...

Do you understand the different types of internet marketing strategies and how they can help your business thrive? In any discussion about promoting a business,...

It’s a good idea to grab all the low-hanging fruit in the realm of digital marketing. Why miss out on easy ways to improve your internet...

When it comes to internet marketing you know that certain tactics and strategies can be more effective in one industry than in another. Working at...

Search Advertising Tips 1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats....

Key take-aways Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and...

Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a...

The 31 Best Digital Marketing Campaigns You Can Swipe Digital marketing campaigns are one of the most successful ways to reach potential customers at scale –...

Dominate the Online World Nailing your digital marketing strategy is vital for growing your business in 2021. There are currently almost 4.57 billion active internet users worldwide,...

Internet marketing is the future of the business world. Whether you are running an online business, a blog, or an e-commerce website, you need the right...

Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms...

The digital world is a crowded arena. Competition is more fierce than ever as businesses of all shapes and sizes are competing to have their...

Digital advertising has become a major component of modern day marketing strategies-and if it's not part of your business strategy, it should be. Whether your business...

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more...

There is no question that digital marketing or online marketing is essential when it involves the success of any kind of service whatever sector you...

The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists,...

If you want to grow your business you need to invest in your marketing efforts. But if you want to escalate your business to its...

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds...

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact,...

Target the right audience for your product This is one of the fundamental online marketing tips for small business. Making it easy for customers to find...

If you’re not actively marketing your business online in 2018, then you’re leaving money on the table. But here’s the problem: online marketing can seem quite...

The 20 digital marketing tips outlined below will dramatically increase your chances of succeeding online. The list is by no means complete but it’s a...

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s...

Being a marketer in today’s marketing landscape requires you to be at the top of your game. Sure, we love what we do, but the...

What a waste of money! Don’t get me wrong. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to...

Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using...

Marketing for small businesses is difficult. Knowing what to do or where to start can be overwhelming and confusing. What works for one business may...

Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly...

We’ve all hit it – that wall that seems to sap away all your magical creative marketing juices. Suddenly you feel like Peter Pan without...

Innovation is the lifeblood of any successful company today. For many companies, however, the pursuit of innovative ideas is missing a key element  (something typically...

Lead magnets are one of the best ways to increase subscribers. If you don’t have a lead magnet or you don’t have a good one,...

The next five tips are about how to optimize your campaign tracking and reporting efforts to save time for data analysis and website optimization. Automate...

Every blog you write, every landing page you publish, every campaign you run, every social media post you make – aims at one thing. Increasing...

In a fluid situation, your business should also be fluid. This is a time that you should find ways to connect with your customers like...

1. Connect With Your Customers on Social Media During a Critical Moment We’re all dealing with the impact the coronavirus outbreak has had on our...

Our world is facing a very serious challenge with the spread of the coronavirus, but there is hope on the horizon. Businesses have been greatly...

Detailed knowledge of a demanded subject and well-developed academic skills can serve you well if you use them wisely. #1 Temporary freelance job Thanks to...

BECOME A CONSULTANT OR EXPERT We are all really good at something and have the knowledge we can pass onto other people. Becoming a consultant...

There are plenty of benefits to starting an online business. You can work from home, set your own hours, focus on a niche you care...

When you think of owning and operating a business, you might think about renting commercial real estate, commuting to an office, or managing employees. But...

Owning and maintaining an online business gives entrepreneurs the freedom to make money from anywhere in the world. The idea is enticing, and more possible...

Keeping up with industry news and blogs is helpful, but if you really want to get in-depth information, reading the top marketing books is still...

Don’t have many bucks to spend on your business marketing? No worries – there are plenty of marketing tactics you can make use of that...

Push your handles – If you’re really looking to bump up those Twitter followers or any other social followers, you can’t be afraid to be...