It's unlikely that many people, even the very first to advertise, realized what the online advertising world would become in such a short period of time. Then...

You probably started your blog with the goal of making some money somewhere down the line. And when it comes to making money from your blog, affiliate...

To survive, local businesses need to learn how to adapt to the modern way of marketing. If you are seeing a plateau or decline in...

Best practices for ad placement It's important to consider the user experience and the AdSense Program policies when placing ads on your site. Here are some tips....

Most websites continue to struggle with increasing their online conversion rates. On average, an e-commerce store converts around 3% of its traffic into customers. The...

Thanks to Google Analytics and amazing data evangelists for popularizing analytics and the use of data in digital marketing! I recall a conversation I had...

Do you want to improve your website? Google Analytics is the most comprehensive tracking tool available on the market. It gives you detailed data about...

Do you know what is the most common question that I get every day on social media, forums or email? "How to get insights about...

Measuring average session duration often raises more questions than it answers. That’s precisely what makes it so interesting. As every marketer or analyst knows, any...

Tweaks and methods of increasing average time on page and average session duration on science and technology websites Keeping website visitors engaged is a crucial...

Your bounce rate can be such a scary number, right? It’s common knowledge that a high bounce rate is bad, and a low rate is...

Do you want to increase average time a user spends on your site? Low session duration increase your bounce rates and kill your conversions. In...

As a freelancer you’ve no doubt heard of Google Analytics.  You probably even have it installed on your website.  Or maybe you’re a freelance web...

The definition of Google Analytics goals has always been clear to me – a means to measure business objectives, reports and improve on them. As...

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about...

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH...

Every blog you write, every landing page you publish, every campaign you run, every social media post you make – aims at one thing. Increasing...

Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do...

Google Analytics Why Marketers Should Care About the Behavior Category The five basic Google Analytics reports. In Google Analytics, the Behavior category is one of five...

Google Analytics Traffic Sources for a Specific Page It’s very easy to see the traffic sources of a specific page in your Google Analytics account....

AdSense is perhaps the most popular way to make money online but is it for real? Can you still make money with AdSense? Can you...

Overview You can make money with your search engine by connecting it with your Google AdSense account. AdSense is a free program that gives you...

There are many ways to monetize your website traffic, and most of them are related to advertising third-party products or services to your website visitors....