It's amazing! People in the business of SEO (Search Engine Optimization) and Google AdWords keep talking about "Landing Pages" and the importance thereof. And guess...

Are you looking for a way to capture your ideas, in fact even unlock creativity in your business? They you might want to consider using...

Project management is an indisputably important skill for any digital marketer, but it’s one that’s often overlooked – in the midst of a flurry of...

On average, 118 people apply for every job that’s posted publicly. Of those 118 people, only 20% of applicants are invited to an interview. That’s why a...

Whether you’re already immersed in the world of digital marketing, or you’re looking to dive in this coming year, the landscape is so versatile and...

Digital marketing can take your company to the next level. Customer behavior accounts for marketing trends and these trends decide how various business entities work. If you’re already...

Digital marketing is constantly evolving to adapt to the everchanging needs of customers and brands. The trends, technologies and innovations of today will shape the...

By the 18th century, magazines came into being. Poster advertisements and billboards soon followed. Then there was telemarketing, as well as radio and television ads. Digital...

The availability of electronic devices and the internet have contributed to this phenomenon. Whether it’s a homeowner looking for a handyman or a student researching...

Emerging technolologies and developments are shaping the future. The modern-day marketing is different than a decade ago, and the future of digital marketing will be...

Digital marketing is the process of reaching out to potential and current customers through online mediums such as emails, social media ads, and online dialogues....

From banners to big data, digital marketing has continuously adapted to meet the needs of customers and brands alike. Today, with increased connectivity and established...

Digital marketing is CONSTANTLY changing. Unlike traditional marketing, if you don’t stay on top of the latest trends in the digital landscape, you could easily...

India, a densely populated country with a population of 1,339,180,127 (as of July 2017) ranks second in the world.There are ample opportunities that are created every...

The digital marketing landscape changes so much and so frequently that it’s almost impossible to imagine what the future of digital marketing may offer in terms...

2020 was a year we will never forget. It has put businesses through many hardships, from having to close doors to incorporating new ways to...

Like any innovative industry, digital marketing is always in flux. New breakthroughs in technology and the way consumers consume content demands that marketers stay agile...

Back in 1964, Canadian communication theorist Marshall McLuhan coined the phrase the medium is the message. For McLuhan, he hoped the phrase would help “draw attention to the...

With every new year it’s important to take a step back, understand the emerging trends, and align our digital marketing strategies to take advantage of...

Small companies are searching for the right opportunities to survive as a result of the COVID-19 pandemic. With the current lack of options and greater...

You might have thought about managing your company’s reputation needs on your own, but the task is rather challenging. You have so many experts in...

As children, we were read bedtime stories by our parents/guardians. We were able to resonate with these stories, in spite of being imaginary. What was...

A website is the most important communication and marketing tool for a healthcare institute. In the present healthcare world, a website is considered much more...

Today you can easily find a plethora of companies for a single search that you make through your mobile. Mobile SEO has become an important...

Top Digital Marketing Strategies 2021: Get your Digital Marketing Strategy Back on Track The COVID-19 pandemic has turned into a nightmare for the year 2020....

The internet has certainly revolutionized the way we do business. The print ads, billboards, and cold calling of the past had their time, but marketing...

While 2020 wasn’t great from most perspectives, it was a banner year for digital marketing. As consumers hunkered down at home, they spent more time...

Online Presence, Engagement, and Retention In 2021, you should be prepared to put more time and resources into your online presence and social media marketing strategies. An...

When we compiled our list of 2020 marketing tactics at the end of 2019, no one had any idea what was really in store for the year...

The digital marketing landscape faces frequent changes making it almost impossible to pinpoint what the future holds. However, the paradigm shift that the ongoing COVID-19...

Purpose-washing is a dangerous game.  It happens when a brand starts actively promoting future plans without having first taken action against their purpose and sustainability...

The pandemic has upended everything in the organizational supply chain from product, to leadership, to culture. Transformation has accelerated at light speed over the past...

When he started Fanbytes during his second year of university back in 2017, Timothy Armoo wanted to reinvent how brands interact with younger audiences. And...

No one could have predicted where 2020 would take us: The last six months alone have produced more digital transformation than the last decade, with...

This year has been a roller coaster of unprecedented changes as the Covid-19 pandemic wreaked havoc around the globe. During the first quarter of the...

Goodbye and good riddance to 2020. The global pandemic had an impact on every business. From a digital marketing standpoint, what will 2021 bring? Several...

2020 has been an unusual year in many ways, to say the least. Covid-19 pandemic has affected every aspect of our lives. From how we...

So far, the digital marketing trends for 2021 seem to revolve around two distinct, but almost contradictory concepts. First is a general humanization, addressing real...

With the chaos of 2020 now behind us, it’s time to look ahead to what we can expect from the next 12 months. 2020 was...

What are the key digital marketing trends for 2021 that your business needs to consider to engage and retain current customers and generate more traffic,...

It was hard picking the best marketing campaigns of 2021 so far. With an increasing number of emerging channels and technologies in the hands of marketers, today’s...

Through the years, there have been an astounding number of campaigns introduced to the world. And although not every attempt has performed well, there are some...

Marketers are always looking to be inspired by the most innovative and creative campaigns. Even if we work in “boring industries” or without big budgets…...

We live in the era of consumption. In the West, we are accustomed to being progressively improving the quality of life. We have more and more...

Are you struggling to get a fantastic online presence for your business? Then you’ve landed on the right blog! The marketing techniques used years back...

If you’re looking to engage audiences, convert customers, and boost sales in the upcoming year and beyond, it’s important to keep an eye and ear...

The year 2020 had a lot of marketers scrambling to keep up. It was a year like no other, really, with current events dramatically shaping...

Let’s jump right into some of the reasons digital marketing is such a force: You can measure nearly every tactic you try in one way...

About this course Master the basics of digital marketing with our free Interactive Advertising Bureau-accredited course. There are 26 modules to explore, all created by...

Any marketing that uses electronic devices to convey promotional messaging and measure its impact. In practice, digital marketing typically refers to marketing campaigns that appear...

igital marketing is a beast. Which channels should you be on? What do SEO and PPC really mean? What are the advantages and disadvantages of each...

Over the last few years, the internet has become one of the most important mediums and platforms for any type of business. Similarly, it has...

Digital Marketing Agency In our many years of work with internet-y things, we’ve seen the massive growth in digital marketing. 20 or so years ago,...

Targeting an audience of buyers should be a part of every small business strategy. Targeting the perfect marketer to help you market to the target audience...

Everything you need to know about the types of marketing. Marketing as a discipline is constantly evolving. The existing concepts are analyzed and updated to suit...

Marketing is all about understanding the customers’ expectations and providing optimum solutions in a way that they prefer. Today we are going to discuss some...

Like many of the people who work in the industry, digital marketing was born in the 1990s. Back then, email was the age of most college...

What is marketing? Marketing is an art of promoting and selling products or services, which includes market research and advertising. It thinks about business in...

Were you the kid in the lunchroom who somehow managed to cut deals and trades until you turned your banana into two pudding cups and...

Are you a natural at highlighting the positive? Do you think about the best way to communicate what you have to say? Do your friends...

Where do you see yourself in five years? That’s easy. You envision yourself with a successful marketing career, making moves and setting strategies. But how...

Apple’s sleek packaging, Energizer’s drum-beating bunny and Nike’s universal “Just Do It” slogan—this is all the work of brilliant marketers. You see, marketers have the...

While they all sound the same, interactive, digital, and internet marketing are each unique. But what makes them different? We often use them interchangeably, and...

A right marketing strategy plays an important role in the success of a business. Every company chooses and spends a lot of money for the right marketing strategy to boost their...

Let’s talk about marketing for a minute. It sounds like a fairly simple topic, but it’s broader than you think. In fact, we’ve come up...

A marketing strategy is a business’s overall approach to how it will reach its desired new customers. That being said, having an effective marketing strategy...

Would I be correct to assume a major part of your marketing strategy today is digital? Probably Consumers and businesses alike are almost always online...

You can’t afford to target everyone, and even if you could, it would be a bad idea. After investing time, energy, and money in your...

Having a great marketing strategy in place is key to the success of any business. Without a marketing strategy, you lack focus. And without focus,...

Marketing is a dynamic and ever-changing field. The top digital marketing strategies change with the consumer and technology trends of the day. This is why every...

Here's a cliche among digital marketers: search engine optimization (SEO) isn't what it used to be. Here's a true statement you don't hear as often: your SEO...

Even if you’re not in a technical position, you’ve likely heard of search engine optimization (SEO). Whether you’re a small business owner or run a...

SEO is a fundamental part of marketing that helps in improving the site's visibility for relevant searches. Suppose your site doesn't show up on the...

Search engine optimization (SEO) is part of a strong foundation for small business success. If a small business does SEO poorly, they risk becoming like...

Search engine optimization takes time and money. If you’re short on time but have the money, an agency or consultant is an option. If you’re...

How great would it be if we could gather all the awesome SEO experts in just one room to talk about search engines ranks with...

Today you’re going to see 17 most important SEO tips that you need to know. And these tips actually work. In fact: These SEO tips...

<class="schema-faq-question">What is SEO?</class="schema-faq-question"> SEO stands for “search engine optimization.” In simple terms, it means the process of improving your site to increase its visibility for...

Want more traffic from Google? Then you’re in the right place. Because today I’m going to show you the exact SEO techniques that I use...

WordStream has come to be known mostly as a PPC destination. But we also know a thing or two about SEO, and people ask us all...

This article was sponsored by SEO PowerSuite. Thank you for supporting the sponsors who make SitePoint possible. Search engine optimization can be defined as “everything you...

Regardless if you already work, live and breathe the internet or if you’re just about to craft your online presence, there’s one magic term that...

Does it feel like the speed at which SEO techniques (and their effectiveness) are changing is on a constant incline? If so, you’re not alone....

My name is Vihaan Khatri, I’m 28 years old and I live in Kolkata. A week ago I bought a new Bentley, as it’s six months...

Earning money online sounds very cool, right? Especially, when you can do that without any investments or with minimal investments. In a country like India...

Our generation is spoiled with choices with multiple ways of earning money online from wherever you are. The number of people who choose to work...

Thanks to the internet, it has never been easier to make money. The best part is, with the internet, you can earn money online without...

Most of the candidates are trying to make money online. Students, house wives and even the working men and women also want to use their...

Did you try to make money online before but did not get success? Then no need to worry anymore! Because we have already trained more...

Introduction Whilst when the whole country is in the middle of slowdown, it is not easy to make some extra money that too at home...

Introduction Around 15 to 20 percent of the students who choose engineering in their graduation, are those who choose electrical as their specialized subject and...

Introduction You just completed your Mechanical Engineering degree. That is to say, you may wish to know what all options are there from which you...

Introduction Engineering in computer science is one of the essential parts of education, and it is a fact, no doubt. B-tech in computer science is...

Introduction Economics is one of the most popular and sought-after subjects in the world today and here I will discuss everything one needs to know...

Introduction Around 15 to 20 percent of the students who choose engineering in their graduation, are those who choose electrical as their specialized subject and...

Introduction Around 15 to 20 percent of the students who choose engineering in their graduation, are those who choose electrical as their specialized subject and...

Introduction You just completed your Mechanical Engineering degree. That is to say, you may wish to know what all options are there from which you...

Introduction Engineering in computer science is one of the essential parts of education, and it is a fact, no doubt. B-tech in computer science is...

Introduction The scope of Chemical Engineering is expected to boom in the near future and one can easily find great career opportunities in Chemical Engineering....

Introduction In this article, I will take you over the information on a salary after MBA, it’s future scope, and career opportunities after MBA in...

Introduction Around 15 to 20 percent of the students who choose engineering in their graduation, are those who choose electrical as their specialized subject and...

Introduction In this era of rising competition, having just an academic degree in hand is not enough. After graduation, you may not be ready for...

Introduction This article first explains what an MBA is, what all MBAs have in measures of subjects with various job opportunities and salary available to...

Introduction Your resume must be convincing in order to please the employer. We have prepared some Mechanical Engineer fresher resumes for you to take guidance...

Introduction The UPSC conducts the IAS exam. The examination has three stages Prelims, Mains and the Personality Test. Every year lakhs of candidates apply for...

Introduction Before starting with the work from home jobs discussion, take note according to The Centre for Monitoring Indian Economy (CMIE), India’s overall unemployment rate...

Introduction The halt in the economy has made a lot of graduates face backlash in their careers right now. At this point, the best freelancing...

Introduction You probably landed on this page wanting to know more about ways you could make money online? Come with me, as I will be...

Introduction Whilst when the whole world is under lockdown, how does one go on making some extra money being at home? What are the online...

Introduction Students are almost always in need of money and looking out for options of online jobs for students, even when there isn’t a global...

Introduction We are all experiencing the structural change that is taking place around us- the transition towards everything online. Especially in the times of this...

Introduction The coronavirus has disrupted many of our regular lives. From the inability to get out, while some of us are trying to find activities...

Introduction Want to earn online? Searching for online money making sites without investment to start working today? Or looking for ways on how to earn...

Introduction In this ever-growing world, the needs and wants of people are never-ending and to fulfill those needs a consistent source of income. People in...

Introduction Are you thinking about what innovative business can you start as an entrepreneur? So you are at the right place. In this article, I...

List of Online Earning Opportunities for Students To make your search for online jobs for students easier, we bring to you the 10 best online...

Ways to Earn Money Online in India Let us now take a look at ten ways to earn money online in India. Earn Money by...

List of Freelancing Sites There is a list of top freelancing sites that are trying to meet both ends of the spectrum by giving such...

List of Money Making Sites Before we get started with the list of online earning websites, you should know that these require skills. Now, don’t...

Introduction The coronavirus has disrupted many of our regular lives. From the inability to get out, while some of us are trying to find activities...

Introduction In this ever-growing world, the needs and wants of people are never-ending and to fulfill those needs a consistent source of income. People in...

Introduction The mere idea of earning money without much toil is fascinating, and what could be better than saying that you have the comfort of...

Introduction Being a student, one really has the zeal and passion to grow up, work a job, and earn money online in India. They are...

Video transcript: 2020 has shaken the world. Eventually, everyone will be back to their normal lives and their jobs. But do you want to be? The...

There are plenty of ways to make money advertising. If you want to make money with Google, we suggest giving AdSense a try for your...

Want to jump straight to the answer? The best email marketing services for most people are definitely HubSpot, Constant Contact, and Moosend. When it comes to marketing, email is...

Everyone is looking towards social media, influencers, chatbots, and other methods to reach their ideal customers. In the meantime, email marketing sits in the back...

Small businesses have a lot to focus on – without the budget and resources of a midsize or enterprise company. The decisions they make around tech tools...

You want to grow your business – and need email marketing software that’s easy to use, affordable, and will turn your leads into customers –...

After the frantic haze of the holidays, it's hard to believe we've finally made it to 2018. But regardless of whether you're ready to hit the...

Marketing trends and channels evolve over time. While some trends come and go quickly, one of the channels that has remained more or less the...

Need email content ideas? These are approved by the pros and super simple. Need email ideas? You don’t need to write a 1,000-word blog post to...

It can be a challenge coming up with new email ideas to send. Sick of writing the typical email newsletter? Your customers are probably sick of...

An effective email marketing strategy can be vital to achieving your overall marketing goals. It provides a ton of opportunities to marketers looking to expand...

Like anything else, your email campaign strategy also requires significant planning and thought. By spending adequate time planning your email marketing strategy, you’ll be able...

For some reason, many people in the online marketing world seem to think that email marketing is dead. While there were many other marketing methods...

As one of the more original forms of digital marketing, email marketing has been tried and tested for many years. Since it is an older...

Are you investing in email marketing to grow your business? If not, you’re missing a huge opportunity to engage your audience. Despite the rise of...

If you’re building a strong online presence for your business, you can generate sales in many ways, from using PPC ads to sending promotional emails....

It seems like the entire world is online. In today’s world, everyone relies on digital channels for communication, education, entertainment, and shopping. The online world...

Email marketing for small businesses is markedly different from the email marketing used by large global corporations. That doesn’t mean that one is better than...

Today’s digital age puts a bigger emphasis on social media advertising than ever before, causing many to wonder if email marketing is still relevant. However,...

With all of the digital marketing tactics at your disposal, you may be wondering, what is the importance of email marketing? Some are ignorant enough to...

As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong...

“More than 34% of the people worldwide use email. That’s about 2.5 billion people. It’s predicted to increase to 2.8 billion email users in the...

But launching an effective email marketing campaign takes time, planning, and testing to succeed. To get results from your email marketing campaigns, you need to know your...

Email is an underestimated communication platform; I've even argued that it's more efficient than phone calls (in most situations, except for sales). It's certainly well-adopted...

Email marketing has become an increasingly popular marketing medium in the past years. One of the reasons behind its popularity is due to the fact...

Every successful email marketing campaign has the same core elements that make it successful. Make sure you don’t forget them the next time you’re getting ready to...

Whether you are aspiring to be an email marketer, or simply looking to hire one, you should be aware of some common basic traits that...

The other day, I was walking through one of my favorite bookstores and I couldn’t avoid seeing several books with similar titles to the one...

Email marketing solutions should help an ecommerce marketer automate common messages or campaigns, service shoppers using mobile devices, deal with list maintenance, and more. Every email...

There’s a big misconception that email is an outdated marketing tool from a bygone era. But though it predates Snapchat, chatbots, and even MySpace, email...

With the overwhelming breakthrough of social media, search engine optimization and mobile marketing, it’s safe to say email marketing is on the verge of death,...

Marketing online is the fastest and more cost-effective way to market. There are tons of benefits to marketing online, not just the convenience of it....

E-Marketing Meaning E-marketing is referred to those strategies and techniques which utilized online ways to reach target customers. There are millions of Internet users that...

After the spread of smartphones provided with high speed internet, the advantages of e-marketing increased. A lot of customers depend on their smartphones in making the...

When it comes to marketing your business, it’s important to be where your consumers are.  Email use is thriving and is used by 95% of...

But, how does Internet marketing benefit consumers? On this page, we’ll tell you how consumers benefit from advertising and strategies you can use to market...

Consumers are increasingly turning to the Internet for their buying decisions. This makes Internet marketing more important than ever before. According to studies, to carry...

Internet marketing has become more and more popular nowadays among businesses around the world. After discovering the wide range benefits of internet marketing in promoting...

Internet marketing is the use of the internet to advertise goods and services. Businesses can employ various tools to market their products or services. These...

Businesses use email marketing as an affordable and often effective advertising tool. However, before employing this technique you should make yourself aware of the disadvantages...

Small business email marketing is a great way to reach and build relationships with their customers and leads. But don’t just take our word for...

Top 7 small business email marketing strategies to try Email marketing isn’t just for the big boys. Here are the small business email marketing strategies you need...

Email marketing is just as complicated as it is powerful. According to the DMA, the ROI on email marketing is about $32 for each dollar spent....

The concept of email marketing is simple. You use email to promote products or services. In addition, email marketing is a digital marketing strategy for...

Many marketing experts out there claim that email marketing is the be-all and end-all of digital marketing strategies. While email marketing can be effective, it’s...

Email marketing is a form of direct marketing where a business or marketer uses email to promote products, services, offers or shares material meant to...

With the exciting and shiny nature of more modern disciplines like SEO and social media marketing, email marketing might look like it’s relatively old-fashioned. However,...

Regardless of how big the business is, the budget allocated for email marketing is always the largest and there are many reasons why. Not only...

Email marketing is one of the most beneficial online marketing tactics for businesses of all kinds. The biggest benefit is the ability to communicate with...

No matter how many marketing opportunities arise across new digital horizons, smartphone apps or other emerging avenues, one trusty communication tool still reigns supreme: Email....

Marketing your products or services by email can be a fast, flexible and cost-effective way of reaching new customers and retaining existing customers by encouraging repeat website...

Email marketing is far and away one of the most successful ways to advertise your business, increase brand awareness, and drive traffic to your website. It...

Take Advantage Of The Benefits Of Email Marketing For small businesses, deciding where to spend your marketing dollars is serious business. You want to generate...

Small business email marketing refers to the digital marketing strategy of sending emails to prospective and existing customers. It is a cost-effective direct marketing tool...

Email marketing allows small businesses to reach their target audience directly. Here are the six biggest benefits of email marketing. Email marketing is an easy,...

With the pace of innovations soaring faster than ever, businesses are always in the hunt for opportunities to reach new customers and website visitors. If...

As a marketer, you might've heard coworkers talking around the watercooler about how email marketing is dead. It's been a common concern for many marketing departments....

The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses...

Email marketing trends have proven that despite the size of the business, the way that marketing dollars are assigned is critical to get appropriate benefits of...

A study from Adobe estimates that millennials spend about 6.4 hours each day reading their emails. It’s not just millennials using email. Most people use email daily,...

The importance of email marketing really can’t be overstated, but you don’t just have to take our word for it. If you want to know...

Deciding where to invest your marketing dollars isn’t a decision you take lightly as a small business owner. You know you need to attract new...

Regardless of the size of the business, the way that marketing dollars are allocated is very important. This is especially true for small businesses that...

Let’s face it. Designing emails from scratch is no walk in the park. Luckily, there are tons of free email templates out there to make...

In a time when we’re all living in a completely oversaturated, hyper-competitive online environment where so many different things are trying to grab our attention...

Professional design Get started quickly. With access to our Design Library full of pre-built email templates, you’re free to spend time crafting content that connects....

We love email marketing here at Econsultancy. It may not be the newest or most exciting method of driving traffic to your business but by...

Post summary: A top priority for email marketing this year is to increase subscriber engagement, becoming even more important than segmentation, email marketing analysis and...

We all need inspiration to do our jobs better. And whether you are a marketing rock star or a total newbie – it is always...

Email marketing is still the most effective online marketing strategy today in terms of Return on Investment (ROI). According to one study, it’s hovering around 3,800%. So every...

Despite the growing variety of channels and options out there for sharing information and news, email remains a popular way for businesses to reach out to...

It’s National Small Business Week in the U.S., which means now is the best time to focus on tips for elevating your small firm’s marketing...

If you’re a small business owner — regardless of industry — email marketing can help you foster better customer relationships build a stronger brand to...

Let’s take a look at some of the best promotional emails examples out there. Special Offer Emails Be careful with special offer emails. It’s the...

We all have go-to ways to create great email campaigns. While it’s not always easy to crack how to get your recipients excited about email promotion...

Finding fresh email marketing ideas for your next campaign can stump even the most seasoned pros. While the big picture goal may seem obvious –...

Do you want to experience a dramatic growth in your business? If yes, then you need to pay attention to this in-depth article. You’ll learn amazing...

Thousands of marketers around the globe share the same mission – they want to send the best email marketing campaigns. While there are many ways...

Email marketing is a tried and true digital marketing channel. As other marketing trends come and go, email marketing remains a steady source of traffic...

Picture yourself sitting in an audience, listening to a presentation at a conference. The speaker on the low platform at the front of the room...

More than ever, customers buy into the people behind a company or product. Your story, expertise, experiences and vision help provide the connection and credibility they...

You’ve probably heard public speaking is a good tool for building your business. Give a talk, the thinking goes, and clients will be impressed enough...

Public speaking is terrifying -- and I'm not the only one who feels this way. A much cited poll revealed that for more than half of us,...

When we think about public speaking, the first thing that comes to mind is "them" and "us." The public is receivers and the speaker is...

Audience engagement is an essential part of important meetings and presentations. Attention spans have become increasingly short. You only have a few minutes to pique the interest...

LinkedIn Influencer, Bernard Marr, published this post originally on LinkedIn.  I’ve written before about why most meeting suck and how to make them work better, but just...

Novice speakers often use filler words in their presentations. During a pause, you may hear “um” or “uh,” while many speakers fall into the habit of...

We all make mistakes, but speakers who make a point of learning from their mistakes report that their successive, follow-up efforts are particularly effective. From interviewing successful speakers, I...

If the thought of public speaking makes you break into a cold sweat, you’re not alone. Surveys show that the fear of public speaking ranks as...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

Technology has created the ability for you to connect with virtually anyone, whether it’s a business professional that you admire, a peer that you desire...

I love Twitter. It is a fantastic platform to do the 4 Cs: create, consume and curate content -- as well as communicate with a...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

When you are working with others as a partner, service provider, co-worker or otherwise, it’s important to be able to compromise. You will need to make...

I'd like to offer you a first-hand account of how one company lost me as a customer in the span of about two short hours....

Think Facebook is the most powerful social network? Nope. Twitter? No way. LinkedIn? Think again. Let me explain. You probably know that building a network...

Whether it’s brainstorming a new company, a new product or a new service, most entrepreneurs love the idea-creation part of business more than anything. This...

Virgin Empire founder Richard Branson’s first job was selling Christmas trees. NBA Dallas Mavericks owner Mark Cuban’s first job was selling garbage bags. Las Vegas Sands Corporation...

When people think of online degree programs, for-profit schools like University of Phoenix or Devry University tend to come to mind. And rightly so. These...

In the past six years, my wife Jodi and I have launched three businesses and hired and fired employees along the way. We've learned the hard way...

Twitter's engineers are getting a chance to upgrade their brains. On Tuesday, the social network announced that it had launched Twitter University, an internal company...

The higher-education industry is changing drastically and that change is good for business -- and entrepreneurs. Colleges and universities are no longer the gatekeeper of...

They say the best time to learn a language is when you're young. How about entrepreneurship? To find out, Dell and student networking and advocacy...

In a world beset by economic challenges, cultural discord and environmental deterioration, the English philosopher Sir Ken Robinson believes he has the solution to man’s...

A PayScale report ranked computer science careers among some of the most in-demand and lucrative professions in the United States. But recent figures on high-school students who took the College Board's...

Questioning the value of a college education is a popular pastime. Authors of trend stories and think pieces like to wring their hands at the...

The higher-education industry is changing drastically and that change is good for business -- and entrepreneurs. Colleges and universities are no longer the gatekeeper of...

Despite reports that liberal arts colleges and universities are failing to prepare students for careers, entrepreneurial students can leverage a liberal arts education to learn...

As we continue to recover from a global recession and look to the future, it’s imperative that we build more entrepreneurial-driven academic institutions. Not only...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

Graduations are inherently bittersweet and a little terrifying. They also carry the promise of possibility. In a series of original essays from LinkedIn's Influencer community, heavy...

As entrepreneurs, we can’t do everything ourselves. Those who don’t learn how to seek out help, delegate and collaborate will find themselves tired, frustrated and...

Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on a book or...

Business owners and other professionals often seek ways to be efficient and productive in their own lives --  at work and at home. But what...

There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the...

In one of my very first articles, I discussed a concept called identity-based habits. The basic idea is that the beliefs you have about yourself can...

Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on a book or...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

As Seattle pushes forward with its plans to raise its minimum wage to $15 per hour and the debate over the minimum wage continues on...

Millions of jobs lost to the recession have finally come back. But they're not paying nearly as well as they used to. That's the conclusion...

There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the...

Ernest Hemingway woke each morning and began writing straight away. He described his daily routine by saying, “When I am working on a book or...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

When a 60-foot rogue wave crashed into the ship, everyone on board thought they were going to die. This week on The School of Greatness, Adam...

As founder and chief shoe giver at TOMS, a retail company with a mission of social entrepreneurship -- Blake Mycoskie launched his company eight years...

A boy grows up poor in Poland, drops out of high school and moves to the U.S. at age 17 without speaking one word of...

There is a interesting story about how Pablo Picasso, the famous Spanish artist, developed the ability to produce remarkable work in just minutes. As the...

What do you do when you have too many ideas and not enough time? Or similarly, what about when you have too many tasks and...

I love food-related television shows like those seen on the Food Network. Even though I don’t cook -- I have actually used ovens in the...

Technology has created the ability for you to connect with virtually anyone, whether it’s a business professional that you admire, a peer that you desire...

I'd like to offer you a first-hand account of how one company lost me as a customer in the span of about two short hours....

Speaking at events is a great way to enhance your status as an expert and generate PR for your business. However, becoming a great speaker is...

Public speaking and the ability to deliver a powerful presentation is a critical skill that all employees today need. Not just leaders and managers. Everyone. Instead, PowerPoint has become...

As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A...

You've worked hard building your website. So why isn't anybody sticking around to read your content? High bounce rates -- that is, a large percentage...

If the closure of the popular Google Reader service has taught us anything, it's that no program is safe from the search giant's chopping block. The next...

If your company sells goods in a brick-and-mortar store but not online, you could be missing out on an incredible revenue-generating opportunity. U.S. online retail...

It's no secret that different colors evoke different emotions in us, and that marketers have been taking advantage of this for years. But which colors...

When you type in the wrong web address, you end up on a 404 page. Most companies have boring 404 pages that try to get...

When a customer arrives at your website -- either from an online search result or from a link in an advertisement -- the page he or she...

Your website is a critical tool to help your startup to attract new customers and sell more products and services. But if your site design isn't optimized...

"I could go on, and will at later point, but I need to tell my story. I will have to tell it in short increments...

Whether you're a writing newbie or an old pro, it can never hurt to have a few more tricks up your sleeve. Whether you're writing...

If you own or manage a business blog, you know how difficult it can be to keep up with the type of regular publishing calendar that's...

To get a high ranking in online searches, your website needs to be optimized for the major search engines. You also need to create the kind...

A friend of mine runs a web design firm and wants to increase leads and sales. My mother wrote a book about her dog and...

As a result of recent search engine algorithm updates, high-quality content must be an integral element of a company's website and overall online marketing strategy. A...

You've worked hard building your website. So why isn't anybody sticking around to read your content? High bounce rates -- that is, a large percentage...

As a webmaster, the more you know about your website visitors, the better able you'll be to target future promotions, stock changes, content and more to their...

Just what is search engine optimization, anyway? It's the practice of creating a digital piece of content or web page that is Google-friendly. If a...

If your company advertises through the Google Adwords program, you'll want to pay close attention to the search giant's recent rollout. Though its name -- the "Paid...

When it comes to optimizing your website for search engines, knowing the best keywords for your brand is critical. But sometimes the process of researching your keywords can get...

If you're running a business website, you are most likely also managing your company's blog. And if you're blogging about your startup, you most likely...

SEO isn't what it used to be. Ten years ago, an SEO specialist might spend 40 hours a week on keywords, title tags and content manipulation. Nowadays,...

About a year ago, we received an ominous message in our Google Webmaster Tools. We learned that our site violated the Google Webmaster guidelines in terms of backlinks...

If you try to game Google, you're bound to get burned. Such is the case with Rap Genius, a site that hosts and explains lyrics to...

Last week, lyrics-annotation site Rap Genius made headlines for a major Google no-no. The startup was accused of sending spammy emails asking bloggers to insert...

One site that was banned by Google is back in the search giant's good graces. Lyrics site Rap Genius tried to manipulate the way it turned up in Google...

If the idea that SEO is dead crosses your mind or turns up in print, dismiss it. The fact is that nothing is really going...

Last fall, Google rolled out one of its largest changes of the past decade - an entirely new search algorithm, nicknamed "Hummingbird." In contrast to...

When Google announced last year that it would encrypt all keyword data, marketers scrambled to find alternative methods to track searches -- including gathering data from Bing,...

Q: What offline/online tools do you use for [social media] analytics? -Valon Canhasi A: So much data. Over the past few years there have been analytics...

Most small businesses juggle several social media accounts at once, and with great difficulty. Thankfully, web developers have come to the rescue with a myriad...

No matter how seasoned you are in the world of online marketing, it’s always smart to surround yourself with other pros. The good news is...

Whether you’re a solo marketer, startup or multinational enterprise, you'll find it's nearly an insurmountable feat to manage your social media without the help of some...

Understanding and using the difference between external and internal links strategically as part of your overall digital marketing plan is an important part of SEO....

Our nascent fascination with search stems back to the internet's earliest days when algorithms didn't reign supreme. Back then, it was far simpler to be...

Internet marketing (also referred to as online marketing) is using tools and channels to reach people online and showcase your company’s products. It’s also an umbrella...

Many online marketing trends are just that — trends. They rise, they fade, they die. It’s one of the most frustrating things about marketing. You spend...

Search Engines Are Not Everything! Well there are many different ways to market your web site online and drive that traffic to your site. Most...

More and more large corporations and notable brands are focusing on content marketing as an effective strategy. It’s becoming the “It” thing to do. In...

Today, the internet is used for pretty much everything – communication, learning, entertainment, shopping… Plus, more and more people come online every day. In fact,...

Marketing is expensive. There’s no getting around that fact. Undeniable fact number two: Marketing is also necessary. If you want your B2B business to grow, you...

For many businesses, their marketing efforts need to reach a local audience. Here are some local marketing strategies for small businesses. Local marketing refers to...

It’s always a good time for business owners to think about the most effective small business marketing ideas. Maybe your messages don’t seem to be...

Much to the relief of pretty much everyone, SoLoMo – a crude portmanteau of Social Local Mobile, and surely one of the most godawful marketing buzzwords in...

Local marketing has multiple benefits for a business. It offers you the opportunity to get your products and services in the face of new home-based customers...

With the change and evolution of modern technologies, small and medium businesses are doing everything they can to keep up, which can be said true for the...

Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through...

That first goal when opening a small business is basically the same for everyone – creating a brand that will lead that first wave of...

The importance of creating and using a digital marketing plan to support digital transformation and company growth Where do you start if you want to...

Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing...

When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on...

You might have heard this a million times by now! The digital technology has drastically changed the way businesses operate today. Now, ad agencies approach...

Digital marketing, online marketing, internet advertising…whatever you call it, marketing your company online is a big deal these days. After all, internet usage has more than doubled over...

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small...

Small businesses that are not using digital marketing need to understand the importance of it. Because small business digital marketing helps your business thrive in...

It is not been long since social media emerged as an effective medium to create brand awareness and bring engagement. Marketers soon, understood the potential, that social...

A common myth around digital marketing is that it is only for big brands and established businesses. Digital marketing is required by every business irrespective of its...

Beginners to digital marketing sometimes have a hard time understanding what is organic search and why it’s very important for the long-term success of a...

Online marketing strategies are no different than traditional marketing strategies when it comes to goals and purpose. Both types aim to increase brand awareness and...

That’s why we put together this list of digital marketing ideas to get your business headed in the right direction. Read on to learn the...

12 Top Digital Marketing Tips Optimize your website for mobile. Create a Google My Business listing. Understand your customers and your target audience for digital...

Not sure where to start to improve your website or social media? Here are 10 quick and effective ways that you can jump start your...

Whether you're in the process of launching a new business or already have one, having a strong online presence for your brand is extremely important....

With the COVID-19 shutdowns surrounding every aspect of daily life, small businesses are looking for ways to adapt. Based on a survey of 500 small...

Do you understand the different types of internet marketing strategies and how they can help your business thrive? In any discussion about promoting a business,...

It’s a good idea to grab all the low-hanging fruit in the realm of digital marketing. Why miss out on easy ways to improve your internet...

When it comes to internet marketing you know that certain tactics and strategies can be more effective in one industry than in another. Working at...

Search Advertising Tips 1. Identify and follow the rules of Bing, Yahoo!, and Google search ads before running your campaign as all have slightly different formats....

Key take-aways Today’s internet marketing, or online marketing, is rapidly evolving. No longer limited to the constraints of print, companies are finding new, innovative and...

Today, businesses have more ways -- and places -- than ever to market themselves. But deciding on a marketing method, particularly when you are a...

The 31 Best Digital Marketing Campaigns You Can Swipe Digital marketing campaigns are one of the most successful ways to reach potential customers at scale –...

Dominate the Online World Nailing your digital marketing strategy is vital for growing your business in 2021. There are currently almost 4.57 billion active internet users worldwide,...

Internet marketing is the future of the business world. Whether you are running an online business, a blog, or an e-commerce website, you need the right...

Small business internet marketing can seem overwhelming for those just getting started. It’s a vast landscape and involves many moving parts. After all, different platforms...

The digital world is a crowded arena. Competition is more fierce than ever as businesses of all shapes and sizes are competing to have their...

Digital advertising has become a major component of modern day marketing strategies-and if it's not part of your business strategy, it should be. Whether your business...

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more...

There is no question that digital marketing or online marketing is essential when it involves the success of any kind of service whatever sector you...

The internet is a vast, vast marketplace where you have all kinds of people – meaning you have all kinds of buyers, sellers, marketers, specialists,...

If you want to grow your business you need to invest in your marketing efforts. But if you want to escalate your business to its...

According to research, 9 out of 10 startups are bound to fail. One of the reasons why startup businesses fail is the lack of funds...

The World Wide Web is a tool with endless limits. Creating and maintaining a business presence online is more practical than ever before. In fact,...

Target the right audience for your product This is one of the fundamental online marketing tips for small business. Making it easy for customers to find...

If you’re not actively marketing your business online in 2018, then you’re leaving money on the table. But here’s the problem: online marketing can seem quite...

A strong online marketing strategy will help you boost your business. These 10 digital strategies have been proven to help companies improve their performance. If...

The 20 digital marketing tips outlined below will dramatically increase your chances of succeeding online. The list is by no means complete but it’s a...

Everyone who knows me knows I’m obsessed with unicorns – not just the magical beasts you’ll often find hanging out near rainbows but marketing unicorns. What’s...

What a waste of money! Don’t get me wrong. Targeted Google and Facebook Ads have their place, but there are plenty of free ways to...

Looking for some online marketing tips to grow your business? Well you’ve come to the right blog. Marketing to customers online is 10 times easier than using...

Ok, as promised, I am going to reveal Mike Dillard’s secret weapon that he has used on a daily basis to achieve amazing results in...

From the veteran writer to the friend who doesn't read, author Karen Dukess presents the seven friends you need to keep on track while writing...

I was always going to be a writer. Well, that or the next vampire slayer, but I was never called, so writing became my calling....

10 Tips for Effective Networking at a Writer’s Conference Nervous about connecting with other writers and publishing professionals at your next writer's conference? John Peragine...

One misconception that forever bothers me is the belief that blogging doesn’t work unless it’s meta. People don’t believe blogs can be successful unless they are...

You see a lot of popular blogs out there, right? Want to start a blog because you hear about how amazing it is? You probably...

As a new blogger it can be difficult to know where to begin. You may be fully inspired to start writing and get your blogging...

Motivation. It's probably the thing people struggle with even more than coming up with ideas or pushing publish after days of writing. Questions about how...

Looking for unique blog post ideas? Here I have compiled a list of things to blog about. A majority of these ideas generated from my...

With Google claiming a significant percentage of the search market, businesses need to utilize the search engine to reach out to their current and prospective...

Nobody ever wants to “phone it in.” Our blog posts reflect who we are as a brand and a small business. The more you’re able to think creatively...

A blinking cursor stares back at a stone-faced writer. Isn't that what most of us picture when we think about writer's block? However, when it...

Starting a blog? Everyone will tell you to pick a niche that fits your passions and knowledge, while also being in trend. And while there...

So, you want to start a blog but don’t know what to blog about. Well in this guide I will show you all of the most popular...

Are you thinking about starting a blog but not sure which topic or niche to choose? This post will help you to choose the most popular and...

The best part about being a college blogger is that your topic is so broad but also very niche that you can talk about almost...

People tell me lots of reasons that they don’t use social media as part of their marketing efforts. For the most part, they all boil...

Thanks to guest blogger, Michelle Hoglan. On October 16th, Michelle was my featured guest on the Marketing Blab (click here to see the recording). Enjoy this post...

While search engine algorithms change frequently (more than we’d like), one basic component has remained steady over time. And that’s relevancy. It’s one word you’ve...

You’re staring at a blank sheet, unsure what to write about next. Haven’t you written everything already? What more is there to say? What else...

Every blogger wants their blog to be read, enjoyed, and shared with others. But how do you create blog content that keeps readers coming back?...

I hear from a lot of small business owners who say they know they need to be blogging, but they don’t for one reason or...

If you regularly visit my blog, you might notice that I don’t really force on increasing page views. I know that it matters, but as...

Are you interested in growing your blog traffic? If increasing traffic to your blog is your major blogging struggle, then you’re going to love this...

Popups can be really annoying but if you’re using them strategically then they give the best conversion rate. Do not keep your popups less than...

One of the things you have to work on when it comes to building a successful blogging business is networking. The reason is that no...

There are tons of affiliate programs for bloggers to join. The popular affiliate networks have lots of brands and products to promote. As you join...

You started affiliate marketing! Now, you are looking to join high paying affiliate marketing programs. Without any doubt, affiliate marketing is one of the best...

Your cold calls and follow-up efforts have paid off, and you have made an appointment to visit a prospect in person and make a sales presentation. How...

We're fresh into the new year but we're already daydreaming about our next vacation. A number of apps are more than capable of helping you...

The Global Business Travel Association says that business travelers will spend $268.5 billion making their way around the U.S. this year. That's great news for hotels, airlines and cab...

Public relations is a skill that applies not only to the media; it also applies to social situations, especially networking events where your image is...

As the saying goes, it's not what you know but who you know that can get you ahead in the world of business. While it...

When you think about creating business presentations, this first thing that might come to mind is Microsoft's PowerPoint software. But some people find creating and viewing PowerPoint presentations...

Like your new, young, manager? If you said no, you've got lots of company. Generation Y managers are widely perceived as entitled, and score significantly lower...

With more business owners allowing employees to work from home or satellite offices, the need to make sure those workers stay on task and productive is growing. From the...

A taxi company is innovating – and that could be the key to avoiding an all-out regulatory war. Bell Cab Co., which runs about 300...

When did getting a ride home become an inalienable right? A Twitter controversy over the weekend involving car service Uber laid bare how far some people have...

The attack on capitalism in some intellectual circles has opened up a new front: entrepreneurship itself. The latest talking point about how unfair capitalism is...

Everyone knows that millennials are more interested in running their own businesses than their parents were when they were young.  After all, these days, 19-year-old kids get...

Nothing is guaranteed while on the road, other than adventure. From a taxi to a parking lot, if you’ve got the pension for the outrageous,...

Customer expectations are changing fast. More than ever, they're looking for shopping experiences targeted directly at them. As Erik Bullen, CEO at MageMail explained to me, "The...

Ever thought about launching your own blog? Ever wondered what it takes, not only to start up that blog, but also to successfully build it...

Need some extra cash? Try pursuing a side gig. Side businesses are not only great for the extra income, but they can also be a way to...

"Dear Mr. Strauss: Thank you for your submission, but unfortunately ..." When you're an entrepreneur, you hear the word "no" a lot. The not-so-fictional rejection...

Be honest with yourself: Why should customers and prospects care about what you have to say? Everywhere your customers look, they are being bombarded with sales messaging. Instead of contributing...

Your story is always about the people who use the thing you sell, not about the thing itself. In other words, cast your customer as the hero, rather...

Marketing is a terrible thing to waste (with apologies to the iconic campaign slogan). You work hard to build a reputation and generate positive word-of-mouth. But...

Chatbots are the new rage as more top brands are advancing the technology and integrating it into their chat systems. Big names such as Facebook...

Harry and Hermione. Holmes and Watson. Batman and Robin. These famous duos span age groups, eras and the globe because they all have one thing...

In Real Leaders Don't Follow, author Steve Tobak explains how real entrepreneurs can start, build, and run successful companies in highly competitive global markets. He provides...

Admit it, every business owner wants to increase website traffic fast. Whether your website is brand new or 5 years old, if you’ve never looked...

Affiliate marketing is one of the foundational business models that almost everyone who has made money online has some experience with. It can be incredibly lucrative, but...

Want to increase traffic from Pinterest back to your site? Here are 10 ways to drive more organic traffic to your site with Pinterest. 1. Create...

AFFILIATE MARKETING THE TOP 10 AFFILIATE PROGRAMS Today we are going to look at the top 10 affiliate programs. As you already know, affiliate marketing is one...

One of the easiest and fastest ways to create an additional stream of revenue from online sales is through an Amazon affiliate website. Although it's...

There are nearly 130 million books in the world, and there are at least 600,000 books published each year in the United States alone. At...

1. ​The Digistore24 marketplace – here you can find products to promote On the Digistore24 marketplace, vendors offer their products to affiliates to promote. In...

Wake up at an ungodly hour. Drive to the office through total gridlock, streets jammed with other half-asleep commuters. Slog through email after mind-numbing email...

The real question is: “How do you increase traffic without video?” because it would be pretty difficult! As we already mentioned in the introduction, video is an...

Practicing good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in your...

We have a great article lined up for you today. There are many of you who are just getting into affiliate marketing and are in...

Quite often, you might hear people talk about affiliate marketing and think that it’s easy, passive income. “I can sit there all day on my couch while I watch...

You probably started your blog with the goal of making some money somewhere down the line. And when it comes to making money from your blog, affiliate...

Lead magnets are one of the best ways to increase subscribers. If you don’t have a lead magnet or you don’t have a good one,...

Increasing your conversion rate is not that complicated. A relentless focus on making things easier will win over clever tricks every time. Those who run...

Do you want to increase average time a user spends on your site? Low session duration increase your bounce rates and kill your conversions. In...

As a freelancer you’ve no doubt heard of Google Analytics.  You probably even have it installed on your website.  Or maybe you’re a freelance web...

Google Analytics is one of the most popular digital analytics software. It is Google’s free web analytics service that allows you to analyze in-depth detail about...

Tracking pageviews and visitors to see how much traffic you’re getting is incredibly important right? WRONG. Finding out if your website actually helps your business is MUCH...

Want more conversions? Want to make smarter and better decisions about your SEO and other marketing activities? Then you need to analyze what people do...

Google AdSense provides a way for publishers to earn money from their online content. AdSense works by matching ads to your site based on your...

As one of the most popular online networking and multi-level marketing (MLM) companies, like Crowd1. Crowd1 has made its mark by giving its members the tools and training...

So, you want to grow your online business, but you have no idea where to start. You've heard people talk about digital marketing, but you're...

Not just small businesses have suffered during COVID-19. Major brands and large companies have suffered major blows to their revenue streams and certainly won’t be...

This post about how to start affiliate marketing was updated as of September 2020 to ensure accuracy and relevancy. It was 11pm on a dreary...

Interested in tapping into the billion-dollar affiliate marketing industry? This guide will help you get started. According to Statista, business spending on affiliate marketing will hit $8.2 billion...

Affiliate marketing is an important part of Digital Marketing. This performance-based type of marketing rewards content creators with sales commissions for each item sold via their website. The...

When the Affiliate Marketing got started, one could become an affiliate quite easily. Small businesses were creating websites, smart affiliate marketers were practising basic Affiliate...

Affiliate marketing certainly has the potential to drive sales and generate significant revenue. More than that, it is a highly cost-effective lead generation tactic where...

The landscape for affiliate marketers has changed significantly over the past year. From tighter legislation for affiliates, to Google cracking down on thin affiliate content,...

Passive income. That’s the dream, right? Make money while you sleep. For 99% of people, affiliate marketing is how they get started. The idea behind...

Are you finding it challenging to keep up with the high living costs and rentals? Do you spend most of your time trying to make...

Create the right type of website for Google AdSense. Certain types of sites perform better than others when it comes to generating Google AdSense revenue....