Think Facebook is the most powerful social network? Nope. Twitter? No way. LinkedIn? Think again.
Let me explain.
You probably know that building a network is a critical component of being successful in business. Having the right people — and hopefully a lot of the right people — to provide introductions or spread the word about your products and services can create the difference between success and mediocrity in your business.
With technology, we have the opportunity to put our networks on steroids. We can friend, follow and link our way into a social network of hundreds, thousands or tens of thousands of people.
However, a couple of years ago, I found that a senior citizen’s network trumped all of that technology.
When I wrote my book, The Entrepreneur Equation, in 2011, I was blessed to have tons of wonderful people help me in varying degrees to promote the book and spread my important messages about approaching entrepreneurship. They tweeted, wrote blog posts, posted on Facebook and more. But even with all of the fabulously connected folks that I had in my network, one person stood out above all else in helping me market my book: my dad.