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I Wrote an Ebook to See How Much Easy Money I Could Make Online

I Wrote an Ebook to See How Much Easy Money I Could Make Online

Writing an ebook is often touted as a quick way to make some cash – but is that true if you don’t have a blue tick or thousands of Instagram followers?

Over the last couple of years I’ve tried various ways to make quick cash online, to varying degrees of success. Disillusioned with “matched betting”, forex trading and poker bots, I wanted to go meta: try to make money online by writing a book about making money online.

Being neither resourceful nor talented enough to score an actual book deal, I decided to self-publish an ebook. Although sales of print books accounted for over 80 percent of the UK’s book market in 2019, the digital market – which includes audiobooks and ebook sales – is still worth a respectable £653 million. I’ve often seen ebook publishing touted as a viable online money-spinner, even for first-time authors. But is that success achievable without a blue tick or thousands of Instagram followers?

Coming up with an idea for the book was easy, at least: I’d write about making money online, drawing on everything I’ve learned over the last few years. Given that half the country is currently either furloughed or laid-off because of coronavirus, it seemed like a timely topic.

I spent a week going over old notes and compiling them into seven chapters, totalling a hefty 16,000 words – by far the longest thing I’ve ever written, though still only about a third of the size of an average nonfiction book. I gave it a legit-sounding name, Side Hustles: How to Make Extra Money Online, then formatted my error-strewn Word document into a proper ebook file using Amazon’s free software, Kindle Create.

Job done, but had I penned a potential bestseller?

“Honestly? No,” says Kerry Wilkinson, a successful and prolific self-published author of crime novels. “I could go onto the Kindle store now and find a thousand titles about the same thing. Some will be free. Some will be written by famous names. Some will already have hundreds of reviews. You’re competing against a lot of people who are already in the game.”

It sounds harsh, but Kerry’s right: even 50 Cent is flogging a financial self-help book at the moment, and he has way more fans than me. Self-publishing is about more than just writing well – you also have to take responsibility for all the stuff publishing houses would traditionally do on behalf of their authors: marketing it, paying for advertising, understanding the importance of keywords and designing or buying a decent cover for the book.

“Once all that’s in place, you might be able to sell a book,” Kerry says. “Except that’s still only part of the job, because you also need a decent product. If you don’t have that, your reviews will be bad and nobody will want to buy your work.”

Like Kerry, Ben Galley is one of those annoyingly talented people who has mastered both writing and marketing books. He’s been self-publishing fantasy novels for over a decade and offers a “shelf help” consultancy to help aspiring writers do the same.

When I speak to him about my idea he breaks the self-publishing process into simple-sounding steps, almost making it sound easy, until we get to the part about actually selling the book. I’ve always been crap at publicising my own work – and the thought of getting into online marketing nearly gives me a nosebleed, but Ben says it’s an unavoidable part of self-publishing.

“Back in the day you could publish an ebook and the algorithms and the competition were a lot more favourable,” he explains. “But those days have shifted, and organic discovery has been diluted by paid advertising and the sheer mass of products out there.”

Given the competition and my limited resources, I focus on selling the book on one platform, Amazon’s Kindle Store. Although this means potentially losing sales from other platforms, Kindle is the biggest ebook seller in the world, and it’s easier to focus my efforts in one place, rather than format and market Side Hustles across Google Books, Kobo, Apple’s iBooks and the other ebook platforms.

I chose to publish using Kindle’s Select programme, which requires making the book exclusive to Amazon. In return, I’ll receive royalties depending on the number of pages of the book that are read by Kindle Unlimited subscribers, who can access it for free through their subscription, as well as 70 percent of each sale to non-subscribers.

Ben suggests I try a “soft launch”, which is really just a polite way of saying I have no chance of organising a big marketing campaign to build interest and sales. Instead, I run a free promo to hopefully boost my bestseller ranking before the paid version launches. Amazon only allows free promos for five days out of every 90 that a book is listed for sale, so I message as many friends, relatives and pub acquaintances as possible, and ask them to download the book.

side hustle.png

I get a couple of reviews and it starts moving up the charts – appearing on the first page of results when I search “side hustles” on Amazon, above some shitty-looking guide to forex trading and an erotic fiction book that also happens to use side hustles in its name. I guess anything can sound horny if you put your mind to it. I average around 20 free downloads per day for the five days, which I think is pretty decent. At one point I reach number five in the “personal finance” category and break the top 100 in self-help, though it fluctuates through the week.

When it comes to actually selling the book, I decide to price it at £2.99 – cheap enough to justify its short length, but meaning I still make around £2 profit from every sale after Jeff Bezos takes his cut. I sell my first few copies, but there’s no way to tell if these are sales from people finding the book through Amazon, or just friends buying the book to be nice.

After a couple of days, Side Hustles is at number 60 in both the personal finance and personal money management categories, and shows up pretty high when I test search terms related to the book. I’ve sold around three copies a day so far, which is OK, though I’m not exactly threatening to knock 50 Cent off his perch. Maybe no one but a handful of my friends is willing to drop £2.99 on 40 pages of waffle about making a relatively small amount of money online?

But after refreshing one morning I notice I’ve sold a couple of copies and immediately go back to thinking I’m a literary phenomenon: the Sally Rooney of personal finance ebooks.

With the soft launch doing about as much as could be expected (not that much), I turn to other methods to try to increase sales. Both Ben and Kerry suggest I recruit the help of influencers or celebrities to promote the book, which would be great advice if I knew any. Instead, I write a blog post for money website The Escape Artist.

I first met Barney, who runs the site, when I was writing about the financial independence movement last year. He lets me post a lengthy piece about the book, with links to the Amazon page. I notice a big increase in sales the day it’s published – 11 copies, which is over three times my daily average so far. It does increase sales for a bit, but they even out afterwards, as does the book’s bestseller rank. Mind you, it’s still competing with Jack Monroe in Amazon’s top 50 personal finance books.

Screenshot 2020-06-08 at 12.50.25.png

Ben says his biggest marketing method is paid Facebook and Amazon advertising. While he admits he has at times lost money on particular pay-per-click adverts, because he has such a big collection of books these losses are outnumbered by his customers bouncing from one book to another. I consider dropping some cash on adverts, but I find various forum posts from authors who have paid for adverts, only to generate a few extra sales and ultimately lose money.

With my book priced so low, theres’ little room for error when targeting the adverts, which can cost up to 50p every time someone clicks through to the sales page. “It is a complete risk,” says Leslie Gilmour, a digital marketing consultant at Cube Digital. “I think it would be quite difficult to use Facebook ads to show a reasonable return. If you’re ending up paying £30, £40, £50 for an ad on Facebook, you don’t have much leeway on the number of people who click before you’re losing money.”

Without adverts, I’m left with few other options to try to increase sales. I spend £95 on Amazon keyword software Publisher Rocket, though it does have a 30-day money back guarantee, so I’m not out of pocket. The software has tools for analysing keywords and ways to find relevant but niche categories on Amazon.

“I’m a firm believer in writing books that correspond with the keywords readers are already searching for on Amazon,” Publisher Rocket’s creator, Dave Chesson, tells me. I know I’m only supposed to be in it for the money, but it’s difficult to think of a more soulless approach to writing a book than that.

A couple of weeks after the launch, my book is still averaging a few sales a day, though its ranking is falling off a bit. I’m at number 47 in personal finance, floating around with the likes of How to Be a Landlord and Currency Trading for Dummies.

I want to boost my rank and hopefully keep shifting copies, so I follow in the footsteps of this legend, who lost his top 10 position in the Sunday Times bestseller charts after revealing he bought 400 copies of his own book, The Cleaner, to increase his position. I buy a few copies of my book – at a loss of £1 a go – and over a couple of days my bestseller rank increases. It’s nice to see the book doing well, but my self-bought success is fleeting. A few days later, I’m slipping down the charts again.

So, was Side Hustles a success? Not an unqualified one. I came into self-publishing having already been paid to write stuff in the past, with loads of material for the book and a cover designed by a VICE illustrator – and I still only just sold enough copies to make it worthwhile. But I did manage to write and publish a book in just over a week, and some people even read it, which is more than a lot of authors can say.

“Because self-publishing is so easy, anyone can figure it out,” Kerry says. “Actually being noticed is significantly more difficult.”

 

HOW TO WRITE AN EBOOK AND MAKE MONEY (A STEP-BY-STEP GUIDE FOR BEGINNERS)

HOW TO WRITE AN EBOOK AND MAKE MONEY (A STEP-BY-STEP GUIDE FOR BEGINNERS)

HOW TO WRITE AN EBOOK AND MAKE MONEY (A STEP-BY-STEP GUIDE FOR BEGINNERS)

Writing your own eBook is one of the best ways to make money and earn passive income.

With that said, the idea of writing your own eBook might seem daunting and extremely intimidating.

After all, there are different ways you can go about writing an eBook, editing, publishing it, and selling it.

Do these questions sound familiar?

  • How do I write an eBook?
  • How can I make money by writing an eBook?
  • What programs do I use to write an eBook?
  • What are the steps to write and eBook?
  • How do I promote it?
  • What platforms can I sell it from?

I mean, the list goes on and on.

Lucky for you, you don’t have to wonder any longer.

I will be walking you step-by-step on how to write an eBook and make money.

Here is an outline:

  1. Why learn to write an eBook
  2. How to find a good eBook idea
  3. How to validate your eBook idea
  4. Writing your eBook
  5. Creating your eBook cover
  6. How much to price your eBook
  7. Where to sell you eBook
  8. Promoting your eBook
  9. Getting ready to launch your eBook
  10. Launching your eBook
  11. What happens next
  12. Additional Resources

I will also be sharing with you some of the behind the scenes of Blogcabulary Plus (my recent eBook), so that you can avoid my mistakes and recreate my successes.

In addition, I will be also including amazing tools and resources that made my eBook writing and selling process easier and more successful.

Blogcabulary Plus turned out to be massive. Coming in at almost 40,000 words, 200+ pictures, and 219 pages, believe me there was a lot learn.

But, let’s not get ahead of ourselves.

First, let’s cover the fundamentals of writing an eBook.

Note: Before we commence you might want to bookmark this post or save it on Pinterest. That way,  you can follow along all of the steps we will cover today as you work on your eBook.

 

 

WHY LEARN HOW TO WRITE AN EBOOK

There are many reasons as to why you would write your own eBook.

MAKE MONEY

One of the main reasons for writing an eBook is to make money.

Not just any money, but passive income.

There is no better income than the one that trickles into your bank account without you having to lift a finger.

For instance, in order to receive an income from your job requires that you provide a service on a daily basis in turn for compensation.

If you were to write an eBook however, you would do all of the work upfront, and set it on autopilot.

You would invest a certain amount of time creating your eBook and setting strategies in place so that once you launch it, there isn’t much to do on your part.

However, I want it to be clear that the eBook writing and selling process isn’t a “get rich quick” gig.

It requires time, patience, and implementing the right tools and strategies to help it succeed.

CREATES A REPUTATION WITHIN YOUR NICHE

Writing an eBook enables you to be seen as an expert in your field.

After all, writing an eBook requires knowledge about your eBook topic.

If you are a blogger/entrepreneur who is trying to spread the word about who you are and what you do, creating an eBook is definitely a great idea.

HELP OTHERS

One of the most rewarding aspects of writing an eBook is your ability to help a lot people in the process.

If successful, your eBook will have the potential to reach hundreds if not thousands of people.

However, even if your words are only able to help impact just ONE life, then I think you’ve succeeded.

LEAVE A LEGACY

The written word is one of the most precious gifts that we have been granted.

After all, all we know as humankind was in some way learned from others who left their knowledge written on paper and passed along from generation to generation.

Writing an eBook or a book in general, would mean that your knowledge, thoughts, and ideas, will live on as your legacy.

That’s on its own, it’s priceless!

HOW TO WRITE AN EBOOK AND MAKE MONEY: STEP BY STEP

 

HOW TO FIND A GOOD EBOOK IDEA

I find a lot of people struggle with this basic step.

They know they want to write an eBook but they don’t have the slightest idea as to how to find an eBook topic or tittle.

Consider these strategies to help you find a good eBook topic:

  • Find something you are good at (if you are a blogger, then great! That means that you already write about something in particular you know a lot about)
  • Solve a common problem for your audience
  • Answers common questions within your niche
  • Help simplify a process by walking them step-by-step
  • If you are a blogger, make list of your top posts and see what they have in common, then elaborate on that subject (in other words, expand on something you’ve already written)
  • Look into what’s trending (Google trends it’s a great resource to check out)
  • Find ideas at Answer the Public

HOW TO VALIDATE YOUR EBOOK IDEA

Validating your eBook idea is one of the most important steps in the eBook writing process.

Let’s face it, just because we think our eBook idea will be a New York Times best seller, doesn’t necessarily mean it will be.

We can increase our chances at making it an eBook that people will be interested in, but how do we do that?

Validating your eBook idea simply means making sure that your eBook topic will resonate well with your audience by doing further research.

Consider these tips and strategies to validate your eBook topic idea:

  • Ask the subscribers in your email list
  • Find ideas in Facebook Groups on your niche (if you aren’t a bloggers, this is a great way to be amongst your ideal audience and see what questions and struggles they are facing)
  • Check what’s popular on Amazon Books on your topic
  • Create a survey and ask your ideal audience (Facebook Groups in your topic of interest are great place to do this)
  • Ask family and friends

WRITE THE EBOOK

Now that you have a found and validated your eBook topic is time to put it all on paper.

First, consider writing an outline of your eBook.

Start by creating a table of contents. This will enable you to and organize your ideas for an easier workflow and productivity.

Writing an eBook takes time.

The most important thing is that you are consistent. Set aside time each day to write, or set a goal of a certain amount of words per day/week and try to reach it.

EBOOK WRITING SOFTWARE

Many people who are looking to learn how to make an eBook believe that there is a fancy eBook writing software you must use.

Truth is, you can use any writing software and make a successful eBook.

To write Blogcabulary Plus I used good old Microsoft Word. Then, once completed (and edited it) I saved it in PDF format.  More on book formatting later.

Other tools you can use to create your eBook include:

  • Google docs
  • Adobe InDesign
  • iBooks Author (for making books to sell exclusively on Apple iBooks)

Here is a great list of 13 useful software’s to help you to create your own eBook.

EBOOK EDITING

Book editing is a really important step in the eBook writing process.

Whether you are the Spelling Bee Champion of the country or need a little help in the grammar department, you need proof readers.

There are a few ways you can edit/proofread your book:

  1. Give the manuscript to friends and family
  2. Offer the free manuscript to a selected group in your audience for them to proofread it
  3. Have it professionally edited

As you can tell, there are different ways you can go about your eBook editing/proofreading process.

Ideally, you would use all there of the aforementioned option.

Remember, your book will be sold to the public and will represent you and your business.

Selling an eBook full of grammatical and syntax errors is a BAD idea.

From personal experience, I didn’t have the time, patience or expertise to edit a 40,000 page eBook.

I wanted my eBook to be the best version of itself, so I reached out to one of the best ladies in the business.

After many recommendations leading to her, I contacted Liz Thompson from House Style Editing.
Honestly, I couldn’t have done it without her.

HOW TO DESIGN YOUR EBOOK COVER

EBook cover design in another step in the eBook writing process that people find challenging.

You can choose to create it yourself or hire someone to do it. Fiverr is great place to look for graphic designers.

To create a simple and convenient eBook cover you can also use Canva.

Canva is a free graphic design tool which allows you to create beautiful graphics.

Canva has hundreds of templates for different graphic design projects such as social media graphics, check lists, logos, business cards and MUCH more.

To create an eBook cover using Canva, simply create a free new account and sign in.

Once there:

  1. click the Create a Design button (on the left hand side of the menu)
  2. scroll down and click on the Blogging & Books Section
  3. Click on the Book Cover option Learning how to write an eBook and make money will ensure you earn passive income for years to come. In this step by step guide you will learn the entire process of how to create an eBook, how to launch an eBook, and how to promote it. #writeanebook #howtowriteanebook #productcreation #passiveincome #ebookcreation #ebookwritting #ebook
  4. Pick a template on the left column Learning how to write an eBook and make money will ensure you earn passive income for years to come. In this step by step guide you will learn the entire process of how to create an eBook, how to launch an eBook, and how to promote it. #writeanebook #howtowriteanebook #productcreation #passiveincome #ebookcreation #ebookwritting #ebook
  5. Change the colors and the design to fit your topic

It is important to note that if you use a picture that you didn’t take yourself or your eBook cover, that you look into the licensing rights for that picture.

If you use a free image from places like Unsplash and Pixabay ensure that you check their terms of service for the right of use.

I designed the Blogbabulary Plus eBook cover myself by using:Blogcabulary Plus: The Ultimate Blogging Terminology, Reference, and Resource Book

  • Adobe Photoshop
  • PSDCovers
  • Creative Market

Adobe Photoshop allows you to create beautiful design including 3D cover designs. Photoshop comes with a bit of a learning curve but there are plenty of YouTube tutorials to walk you through it.

Photoshop also integrates with PSDCovers which enable you to create gorgeous eBook mockups.

Finally, Creative Market has beautiful, unique, and inexpensive images you can use to make your cover. Remember to look for specification on the image licensing.

By creating a free account you will receive six free digital goodies every week straight to your inbox (stock images, fonts, templates, etc.).

If you are a blogger, Creative Market will be your new addiction, lol.

HOW MUCH TO PRICE YOUR EBOOK

Pricing your eBook will depend on different factors.

Here are a few things to consider:

  • How long is your eBook?
  • What kind of eBook is it? Educational, instructional, fiction, entertainment…
  • Will your eBook be making or saving people money?
  • How much are similar eBooks in your topic going for?
  • Will you be selling the eBook on your website or on a publishing platform(more on this later)?
  • Will you be using tiered pricing?

Woahhhh…. I know that was rapid fire, but I don’t want you to get caught up in the specifics.

Rule of thumb is pricing your book depending on the platform you will be using to sell your eBook (e.g. blog, Amazon, etc.), and the price that other books in your niche are selling for.

For instance, if you sell your eBook on your blog/website you can price it at $26 because that’s what similar eBooks on your niche/topic are selling for.

If you opt to sell it on Amazon, you might have to sell at $1.99 in order to compete will similar eBooks on your niche/topic.

If you are a blogger and would be selling you eBook from your blog you can also offer tiered pricing to make it more enticing.

Consider the following strategy I used when selling Blogcabulary Plus:

The original price of the eBook is $34.

A few weeks before launch I created a sales page where I included tiered pricing.

  • Waiting list pricing was $23 (I emailed those subscribers a special promo code effective launch day and 72 hours thereafter)
  • First week launch price was $29
  • Regular price is $34

Many people are more inclined to purchase when there is some sort of deal. That makes tiered pricing a great strategy.

What I would have done differently however, is shortened the launch promo period to only three 3-4 days versus a whole week.

WHERE TO SELL YOUR EBOOK

There are different places where you can sell your eBook.

  • Through your blog/website
  • Through Amazon’s Kindle Direct Publishing (KDP) platform
  • Through other publishers

SELLING YOUR EBOOK THROUGH YOUR BLOG

If you are a blogger, then you my friend are in luck. Because that means that you will be able to use your blog as your selling platform.

What does that mean?

Well, a lot of advantages. Some include:

  • you will be able to set you own price
  • collect all profits from your eBook sales
  • You can create an affiliate program for your eBook
  • Collect email addresses for future eBook promotions and future products
  • A simple PDF version of your eBook will do

By creating an affiliate marketing strategy for your eBook you will pay others a commission to your affiliates when they sell your eBook by using their unique affiliate link.

Sounds more complicated that what it is, but trust me isn’t.

We will go into the specifics of selling your eBook through your blog in a minute (landing page, shopping cart, affiliate program, etc.).

 

How To Write An Ebook And Make Money Online: Make Massive Amounts Of Money Online By Writing And Selling High-Demand Ebooks Kindle Edition

How To Write An Ebook And Make Money Online: Make Massive Amounts Of Money Online By Writing And Selling High-Demand Ebooks Kindle Edition

How To Write An Ebook And Make Money Online

Creating and selling ebooks is one of the most profitable online businesses. Every day, millions of people go online looking for information that will make their life better in some way. If you can create high-demand information product in an ebook format, you can make money massive amounts of money.

In this book you will learn how you can easily write and sell your own successful ebook. You’ll Learn:

. How to come up information hot topic ideas.
. A list of successful information product topics that you can use to develop your own ebook.
. Insider tips on how to price your product.
. Tips on registering your business name.
. How to create a website to sell your ebook.
. How to choose the right host for your website.
. How to accept payment online.
. Effective ways to promote your ebook.
. Why You should consider putting your ebook on Amazon Kindle platform.
. And much, much, more!

Get this book and get started right away.

Buy Now

 

The Secret to Making Money by Writing Free Ebooks

The Secret to Making Money by Writing Free Ebooks

Did you know you can make money by giving away free ebooks? It doesn’t sound possible, but it is: I’ve done it with five of my books. If you can write, edit or hire a writer, you can make hundreds (or thousands) of dollars giving away ebooks.

It’s common for authors to give away their ebooks to build name recognition or to promote their other books. But those aren’t the only ways to make money with free ebooks. Here’s a strategy that worked for me.

How to Make Affiliate Income From Ebooks

A few years ago I bought a PDF ebook about building niche websites. By the time I had read half of it, I had signed up for a link-building service the author recommended. I paid $150 a month for the service, and because he had linked to it using his affiliate code, he earned a $30 share of each payment.

I also bought two other products he linked to, resulting in commissions of $10 and $20. Altogether, he made $60 from me in a couple days with his affiliate links, and the link-building service paid him another $30 for every month I was subscribed! His ebook cost me about $20, but he would have come out ahead even if he had paid me $20 to read it — or given it to me for free.

That got me thinking. It must be easier to give away a book than to sell it…

I spent a few days putting together a little ebook. The result, “Mind Power Meditation,” has eight short chapters on using meditation to boost the power of your mind. Several times in the book, I mention a brainwave entrainment product used for meditating, linking to it using my affiliate code. When a reader clicks through and downloads the $85 package, I get $42.50.

A week after finishing it, I gave the ebook to my “Mind Power Report” subscribers and quickly made a few hundred dollars in commissions. I gave the book away on my websites too, and I still make an occasional commission from it years later.

Are you ready to give it a try? Here’s what you’ll need to do:

1. Pick Your Subject

I wrote ebooks based on my existing hobbies and interests. The writing comes naturally this way, and it’s easier to stay motivated. Fortunately I have many interests, so I could choose ones with more commercial promise. If your passion is drawing and painting it might be difficult to find relevant products to promote. Then again, there are affiliate programs for art supplies.

You could also find high-commission affiliate programs and create a book based on whatever products make the most money. This approach makes sense if you can write about anything easily. It also works if you don’t write the book yourself — more on that in a moment.

2. Choose an Affiliate Program

Affiliate marketing is simple enough. You sign up to promote a company’s products and they provide a unique code you use to link to them from your website, blog, Facebook page or (of course) ebook. Every time someone goes to the company’s website through your links and completes a sale, you earn a commission.

I Googled “art supplies affiliate program” to find the company I linked to in Step 1. That’s one way to locate appropriate products from which you can make a commission, but you could also use a directory of affiliate programs to see many possibilities in one place. Affiliate directories are great for inspiring ideas, and you might find four or five useful and relevant products to promote in the same book.

Looking at various affiliate products can change your mind about your subject. For example, I could have focused on traditional meditation in my ebook, but brainwave entrainment became the dominant theme in part because I make $42.50 per sale on the product I promote. That was better than making a $3 commission on a meditation cushion.

3. Create an Ebook

I had been studying and writing about meditation, so it wasn’t difficult to write my ebook in a few days. At 11,000 words, it’s only as long as ten articles like this one.

If you don’t want to write, you could pay a writer to put your ebook together. However, that’s an expensive proposition unless you have a friend who will do it for a share of your profits. If you put your project up for bid on Elance or a similar site, be careful to verify writing samples to ensure you’ll receive quality work.

You can also put together a book of free articles as the producer/editor. Find relevant experts online who will give you an article in exchange for a short bio at the end that links to their website or blog. Plan to email or call dozens of authors to get enough articles. But once you have your articles, you just put them together, add recommendations with affiliate links for appropriate products, write a quick introduction, and you have your book.

If you use MS Word, you can quickly convert your ebook into a PDF, or use an online converter like CutePDF Writer. It’s easy to create a download link for the book on your blog or website.

Yes, the “advertising” in your book will annoy some readers, but don’t worry about it. Many readers will want to learn about products they can benefit from, so for them your links make the book more valuable. If the products you link to are relevant, you won’t have many complaints. (And perhaps you could remind the complainers that the ebook was free.)

4. Give Your Ebook Away!

My experience is that fewer than 1% of readers will click a link and buy an affiliate product. Of course, my experience includes my poor marketing skills, so you might do better. In any case, give away as many ebooks as you can! Here are some ways to do that:

  • Email a copy to everyone you know
  • Put a download link on your blog
  • Link to your download page from Facebook and Twitter
  • Distribute your work through free ebook websites
  • Convince blog owners to give it away as a gift to visitors
  • Convince newsletter publishers to offer it as a gift to subscribers
  • Advertise for free on Craigslist under “Free Stuff”

For best results, get your book into the hands of readers who are passionate about the subject and will love the products you recommend. Good luck!

Your Turn: What do you think about giving away free ebooks to make money?

 

How To Make Money With Ebooks – Your Step-By-Step Guide To Create and Sell Your Ebook on Kindle, Nook, and iBookstore

How To Make Money With Ebooks – Your Step-By-Step Guide To Create and Sell Your Ebook on Kindle, Nook, and iBookstore

If you want to publish your eBook on all the eBook stores (Amazon.com’s Kindle, BarnesandNoble.com’s Nook, Apple’s iBookstore, and more), then get “How to Make Money with Ebooks” now.Here’s What You Get Inside “How To Make Money With Ebooks”:Discover how to find the right topic that can help sell your eBook.Uncover how to find the BEST title so your eBook can stand out in the marketplace.Find out how to create great content whether you write it yourself or hire someone else to do it for you.How to sell your eBook on ALL the major eBook platforms such as Amazon.com’s Kindle Store, BarnesandNoble.com’s Nook Store, Apple’s iBookstore, Google Play Store, and much more.How to market your eBook the right way without spending a lot of money.Gain greater reach, impact, and profits by learning how to scale up your business by creating more eBooks the right way.Discover how to outsource your work so majority of the work (if not all) can be done by others.What’s Unique About This Book?Discover how to sell your eBook on ALL the major eBook platforms (Kindle, Nook, iBookstore, Google Play Store, etc) instead of just one eBook platform.Learn how to publish your eBook from an eBook publisher and author’s point of view since the author has both experiences.Get the exact blueprint that has allowed the author BJ Min to launch 2 publishing companies to produce over 250+ eBooks in fiction & non-fiction genres.Get a complete step-by-step formula to succeed in the eBook business.Access to step-by-step image tutorials to guide you to get real life results.Excellent resource for aspiring authors, authors because this book helps anyone publish their first eBook on all the major platforms.Comprehensive resource for eBook publishers because this is also a great guideline to start a publishing company.Fantastic resource for internet marketers and business owners because the eBook platforms are a great way to generate leads for your business.Gain instant credibility and expertise as an authority in your niche by becoming an author of an eBook/book in your field.Bonus Chapter:You also get a BONUS chapterHow to Sell a Physical Book on Amazon.com’s Bookstore!You will discover how to turn your eBook into a PHYSICAL BOOK and sell it on Amazon.com’s BOOKS section.After checking out the bonus chapter, now you can become an author of a real book and an eBook! About author:About the Author:BJ Min is the publisher of two eBook publishing companies that has published 250+ eBooks in fiction and non-fiction categories on Amazon.com’s Kindle, BarnesandNoble.com’s Nook, Apple’s iBookstore, and more.If you want to make and sell your eBook on all the eBook stores (Amazon.com’s Kindle, BarnesandNoble.com’s Nook, Apple’s iBookstore, and more), then get “How to Make Money with Ebooks” now!

 

How to Make Money Selling Ebooks Online

How to Make Money Selling Ebooks Online

The internet has changed so many things in our world. As consumers, snail mail letters were replaced with email. We Skype instead of draining our wallets with long-distance phone calls. And we shop on Amazon instead of fighting for a parking space and dealing with the crowds at the local shopping mall.

On the flip side of that, as internet entrepreneurs, we use email to market our products and services, Skype to conduct meetings and can earn a living selling on Amazon.com.

And that’s just a small taste of all the disruptions we’ve enjoyed thanks to the internet. One of the biggest disrupted industries and one of those that provides a great path to a solid making money online venture for an individual entrepreneur is in book publishing. Specifically, publishing and selling ebooks online.

You see, what the big publishing houses do with big offices of editors, writers, administrative staff… and then big printing presses… then distribution centers to get their books out to bookstores around the country… all to hopefully get books in the hands of customers… you can do on the computer you have right now. If that’s not massive disruption, I don’t know what is.

With all the red tape, “play to pay” tactics, and the lack of marketing support from the big publishing houses (along with low royalties) many are finding that self-publishing is a much better option (and in most cases a more profitable option!).

There are some key differences between this self-publishing (which, by the way, doesn’t have the negative connotations it used to) and the traditional publishing process. You won’t be dealing with printed books, for one. That eliminates the expense and hassle of actually creating books, storing them, and delivering them — and that may not even sell. It’s going to be all digital. These are ebooks, which can be read on devices like Amazon’s Kindle, on another tablet or smartphone, or even on a computer.

From humble beginnings, ebooks now sell in the millions each year, representing about 20 percent of the publishing market in the United States. And there is plenty of room for a one-person ebook entrepreneur to get a piece of that market.

So let’s take a look at how you can make money with ebooks; from the brainstorming to the writing, and most importantly… the marketing and selling of your ebooks online.

What Are Ebooks?

Ebooks are, well, books. But in a format where they can be delivered or downloaded online. You can write them yourself, employ writers, use public domain content, and create your ebooks from many sources. And just about any subject can be covered — just as many, if not more, than what a traditional publisher might release because you can tailor your tomes to niche markets. Travel guides, how-to manuals, mystery, romance, science fiction, self-help, technology, religions… just about any subject is fair game as long as there is a market of ready buyers.

(One of the best ways to check for is to scan the bestseller lists on Amazon. And not just the overall list but also the ones for categories and subcategories.)

Also, you won’t have to rely on an editor or publisher telling you whether a book will be published. And you won’t have to rely on a bookstore to put your book on its shelves. You’re in complete control of the entire process.

In fact, you’re going to handle everything yourself, including marketing and selling. And that means you get to keep all the profits. They’re nothing to sneeze at.

Self-published authors have had big success in recent years. Take Hugh Howey, who sold a series of science fiction books through Amazon’s Kindle Direct Publishing. At one point, he was selling 20,000 — 30,000 copies a month, which generated $150,000 in income monthly. Amanda Hocking, who writes “paranormal romance” and fantasy novels, has sold well more than a million books on Amazon, generating over $2 million in sales. That’s proof that you can make money self-publishing on Amazon.

Perhaps most famously 50 Shades of Grey author E.L. James’s erotica series started life as a self-published work before being snapped up by a traditional publisher and turned into a movie.

Let me show you how to build the same type of business.

Keep in mind that while Amazon.com is the most common way most people think of selling ebooks online, you can also sell your ebooks directly from your own website as well. More on that below.

Starting an Ebook Business — Where You Sell

As an ebook publisher, you have a few options available for selling your works.

You can set up your own website and sell your ebook directly online. You might make a PDF available to your readers for example. A simple shopping cart or PayPal link and you’re all set. A reader visits your site, they order, and they get a download link and get your book. It’s pretty much all automated, and you simply keep an eye on things to make sure the site is running smoothly.

The benefit of this is you control the entire process, get all of the customer information (so you can promote additional products, services, or books), and you can charge higher prices. You may find this surprising, but many ebooks sold directly on a website (especially if it’s on a focused topic) can sell for $40 or more which is double what a traditional print book would sell for.

One of the easiest ways to sell ebooks is to work through a third-party site like Amazon. You may have ordered products, even books, from Amazon in the past. But this is a whole different side to this massive e-commerce site.

The big benefit to working through Amazon Kindle Direct Publishing, even though they charge you a commission on your sales, is their reach. Around 89 million Americans are said to be active ebook readers. That’s your potential audience, all those people visiting this site and browsing for a new book. It could be your book they find when doing a search on a related keyword. In fact, 38 percent of daily sales of ebooks on Amazon go to self-published titles.

While you may not make as much money as you would selling directly on your own site, you’ll have the opportunity to reach an audience who you wouldn’t otherwise have access to.

The process of selling your ebook on Kindle is straightforward. You sign up, then upload your ebook. They take care of converting it to their proprietary format. Then you’re ready to sell and grow your business through Amazon.com.

Which of these options should you go with? I recommend doing both.

Put one (or two) of your books on Amazon and think of that as a traffic source… a way for new people to find you; and you get to make profits from the sales of the ebook. Use your Amazon ebooks to drive people back to your website and get them onto your email list.

The best way to do this is to include a free bonus offer inside your book and have them go back to your website to claim their bonus. In order to get access to the bonus, they have to opt-in and give you their email address.

Once you have them on your email list you can follow up with them and sell them additional ebooks from your own site, at a higher price point. Use the best of both worlds!

Where to Get Your Content – The First Step to Creating Your Bestseller

Believe it or not, you might already have most of an ebook written already. If you are already making money with a blog, those blog posts could be turned into an ebook with some editing. Simply collect relevant blog posts into an order that makes sense, make any needed edits so that references that aren’t relevant are taken out, and add an introduction and conclusion, and you’re done. Any blog posts you use should cover the same or related topics and work well together.

Although the information can be found for free throughout your site many people are willing to pay money to have it formally organized into something easier to consume, like an ebook.

Of course, that’s only one way to put together the content for your ebook. If you want to publish an original work of fiction or nonfiction — something you write yourself fresh — that is also a good option.

The key part, if you’re starting from scratch, is to work steadily towards your goals of finishing that book. Write something every day! Start with an outline and then fill it in.

You can also repurpose a book that is in the public domain. This means the copyright has expired and anybody can take the content of those books, and publish them, either updated or reworked in some way or as is. Did you see that book, Pride and Prejudice, and Zombies that came out a few years ago? That’s a great example of reworking a public domain book.

You can find public domain works, which include classics like Call of the Wild by Jack London and Shakespeare and books on just about every subject you can think of (a quick search yielded dog training guides, a how-to guide for amateur singers, and much more), in places like Project Gutenberg.

The key here is to not just republish the public domain works but to modify them and put your unique twist on them. An example would be the book The Art of War. You could repurpose that book into something like The Art of War for Business Professionals or The Art of War for Freelance Employees.

Another option is you can hire someone else to write your book for you. This is actually a very common practice in the book publishing industry; these writers are referred to as “ghost writers”.

A final thought to keep in mind is that you don’t have to write something like War and Peace. You can write shorter books for Amazon and sell them at lower price points ranging from $2.99 to $4.99 and people prefer ebooks that are shorter with more focused niche topics. Keep in mind that while you won’t make a huge profit per book on these you can sell a larger volume of books and use these as a way of attracting people into the other things you do.

Marketing Your Ebook

There’s a dirty little secret in the traditional publishing world. Publishers usually don’t actively market or promote the vast majority of the books they release. Only those from established best-selling authors get this attention.

But, as an ebook publisher, you’re going to relish having this same control over your marketing and sales strategy. With all the options available, you should have no problem finding a way to get your book title(s) out into the world and grab the attention of potential readers.

But it’s not enough to send out one announcement. You have to build buzz around your ebook. Encourage people to tell friends about your ebook and spread the word. Post content related to your book. Create contests. Do giveaways. Get creative with your marketing.

You should also promote your book on your blog, get active in forums related to the topic your book is about and tell people about it, and if you have an email list, be sure to promote it there too.

You might also offer a free chapter of your ebook. That will get readers hooked so that they want more and will buy the rest of the ebook.

The key is to be proactive with your marketing efforts to continually generate buzz and interest for your book.

Also, if you’re selling your ebooks on Amazon you can do paid ads directly on Amazon to promote your books to a highly targeted audience based on keyword searches and specific products (like related books).

Some Dos and Don’ts for a Successful Ebook

Making money from ebooks isn’t automatic. You can’t just put anything in it and hope to profit. It’s not a difficult task, but you should follow some best practices to make sure your ebook draws attention from readers and generates sales.

Don’t Get Overwhelmed

Just because you’re writing a book doesn’t mean you have to stress out. With a plan in place, you can finish your work and put it on sale.

You just need to create an outline for the book to follow, set a schedule for when you’re going to write (if it’s original work) or when you’re going to work on it, how you will market the book and when each task needs to be done, and set a goal publication date when it will be offered on sale. It’s a matter of setting aside time each day. You can’t just work on this when you “feel” like it… otherwise, it’ll never get done.

Do Choose a Topic You Know About

You want to write with authority and confidence… and passion. It’s not a good idea to pick a topic just because you think it might be a best-seller. Remember, you can always outsource the writing to an expert as well.

Don’t Make Your Writing Flowery and Complicated

Make sure all your text is easy to read and understand. It’s better to write in a conversational manner and not in an academic manner. Many experts suggest that you should write at an eight-grade writing level.

Don’t Forget About Proofreading

Double check for grammatical errors, misspellings, etc. Make sure you have a trusted friend or even professional proofreader go over your ebook before publication. There’s nothing worse than releasing a book full of errors — it doesn’t inspire confidence in your readers, can lead to refunds, and bad reviews.

Do Create a Professional Layout and Cover

Just because you are self-publishing doesn’t mean you want it to like an amateur did it. Hire a graphic designer on a site like Fiverr.com to create a good-looking cover based on your direction and input for not much money. They can also lay out the interior pages too. Just because your book is self-published doesn’t mean it has to look and feel that way.

Taking the Next Step to Selling Ebooks Online

So now you understand why selling ebooks can be such a money-maker, it’s time to get started. Figure out what type of ebook you want to sell, where you’ll get the content, and then where you’re going to sell it — and how you’ll market it online.

It’s a low-cost, low-risk business opportunity that has a huge upside!

 

 

10 Ways to Make Money Selling Free eBooks

10 Ways to Make Money Selling Free eBooks

You’ve probably heard people say, “You can’t make money giving away your books for free!”

But that’s just not true.

Here are 10 ways you can increase your income by giving away your books for free:

1. Kindle Unlimited and Amazon Prime Borrows

If your eBook is enrolled in Amazon’s KDP Select program, Amazon Prime members and Kindle Unlimited members can read your book for free. But even though the customer doesn’t pay, Amazon will pay you based on how many pages of your book they read!

Most authors earn around $1-$2 every time a customer reads their book this way, and that can mean big money if your eBook becomes popular on Amazon.

2. Lead Generation

When you give away your book for free, you’re turning random people into prospects who know you, like you, and trust you. You can then convert those readers into lifelong fans, email subscribers, and paying customers.

Most businesses are willing to pay a fortune to generate leads, but you can do it for free by simply giving away your book!

3. Free Marketing and Exposure

Once you have a book published and available online, there are thousands of websites that will promote your free book.

It’s also a lot easier to get bloggers, influencers, and customers to talk about and share your book if it’s free.

4. Building Your Email List and Social Followers

Inside your book, you can ask readers to sign up for your email list and follow you on social media.

If you get 10,000 people to download your book for free, that could lead to at least 1,000 new email subscribers and fans.

5. Sell Products or Services

If someone has invested the time to read your entire book, they’ll likely want to learn even more from you. The back of your book is the perfect place to let readers know about any other books, products, or services you sell.

Many nonfiction authors earn more money from selling products and services to readers than they do from royalties.

6. Promote Affiliate Products or Offers

If you don’t have your own products or services to sell, you can sign up as an affiliate and get paid when your fans buy other products or services.

You can add affiliate links directly inside your book, or create a downloadable PDF or list of resources on your site that readers can use to find great products you recommend.

7. Get Tons of Book Reviews

With a free book, you can get more readers faster. That can lead to you getting lots of book reviews.

That’s why many authors make their books free for a limited time. After they get some great exposure and book reviews, they change the price of the book and benefit from all the great word-of-mouth and social proof.

8. Get Amazon to Promote Your Book

Amazon promotes popular books to readers, so if your free book is getting downloaded and read more than the average book in your market, you’ll get tons of extra promotion and downloads from Amazon at no extra cost.

9. Quick and Easy Search Engine Rankings

Getting your website to rank #1 in Google for a competitive keyword is tough, but it’s ridiculously easy for Amazon to get ranked #1 in Google.

You can get your book’s page on Amazon ranked very highly in Google, even for really competitive search terms, if you have a book that readers love.

10. Attract Lifelong Fans

Long-term success in business requires long-term relationships.

By offering your book free, you’ll attract more readers, and if what you have to say makes an impact, many of those readers will turn into lifelong fans.

Those fans could support you through future book sales, buying other products and services, supporting you on Patreon, and many other ways. Never underestimate the power of lifelong fans!

11. Patreon

Today, fans pay millions of dollars to authors, artists, and creative people through platforms like Patreon. By getting your message out there, you can attract fans and ask them to support you on Patreon.

 

More Marketing or More eBooks?

More Marketing or More eBooks?

Does this whole marketing thing seem a bit daunting?

It can be a bit overwhelming.

There are so many things to do it can seem like there is no point starting…and that might be the right way to go.

Making money writing ebooks is a numbers game.

You can write one ebook in a week, spend months or years marketing the hell out of it, and try to make $10,000 per month.

Or, you can do what Steve Scott does, and write 20 ebooks each making $500 per month.

He’s still got his blog, Facebook page, and Twitter profile, but, beyond that, there isn’t much marketing.

Write and edit the book.  Design a cover.  Get your friends, family, and whatever followers you have to write a review and then publish.

Wash, rinse, repeat!

Once you have your name out there for one good book, it becomes easier to sell another.  And another.  And another.

Resources:

Books:

Blog Posts:

Tools:

Conclusion

Writing an ebook seems daunting, but all the barriers are gone.

No one is telling you how long it needs to be, what you need to write about, or even what the title should be.

All you need is the desire and discipline to do it.

Our American expats took the research they already did and turned it into a nice little monthly passive income.

There is something you have knowledge on which can turn into a few thousand words that someone is willing to pay for.

Happy writing!

Have you made money writing ebooks?  Any tips or recommendations?

 

9 Steps to Make Money Writing eBooks ($500+ per month)

9 Steps to Make Money Writing eBooks ($500+ per month)

They didn’t think it was possible to make money writing ebooks.

It turns out people are actually willing to pay money for something they’d written.

Cori Carl and his wife Casey are a couple of Americans who were looking to move to Canada.

In the process, they were struggling to figure out what the immigration process would look like.

The first thing they searched for was a book to walk them through everything.  Seems pretty reasonable there would be some manual out there covering the topic.

Make money writing ebooks
TAKE THE FREE PASSIVE INCOME QUIZ

After some Amazon and library searches, they came up empty-handed.  There was nothing out there.

There are 549 books on Amazon dealing with maple syrup, but nothing about immigrating to Canada.

Their next option was to search the internet.

They found what they were looking for, but it was scattered all over the place.  Plus, it needed translation.

Not from Canadian to English (joke) but from legalese to English.  It was a bunch of formal jargon which is tough for the average person to understand.

After hours and hours of research, they were finally able to complete the immigration process and set up their new home in Canada.

But they couldn’t be the only ones with this problem, they thought.  Other people are immigrating from the United States to Canada too, right?

They had hours and hours of all this hard work in the form of research sitting there.  None of it is useful to anyone.

They decided to turn it into an ebook.

Fast forward a few months and they’re making $500 per month from this one ebook about immigrating to Canada.  Amazing!

All they needed was the desire to turn their research into an ebook.  The possibility of extra money didn’t hurt either.

It turns out you can make money writing ebooks pretty easily.

Table of Contents:

  • How Much Can You Really Make?
  • Where to Sell Your eBook
  • Step 1: Finding Content
  • Step 2: Creating a Catchy Title
  • Step 3: Create Your eBook Outline
  • Step 4: Create a Writing Schedule
  • Step 5: Editing Your eBook Like a Pro
  • Step 6: Designing the Cover
  • Step 7: Formatting, Pricing, and an Enticing Description
  • Step 8: Get Reviews and Become a Bestseller
  • Step 9: Marketing and Promoting Your eBook
  • More Marketing or More eBooks?
  • Resources

How Much Money Can You Really Make Writing eBooks?

The most popular marketplace for selling your ebook is Amazon.

Amazon currently has over 300 million people using their site.  That’s a MASSIVE marketplace to sell to.

Sorry though, not every one of those is going to buy your ebook.

But even if you only get a tiny tiny tiny fraction who buy your book on a monthly basis, that’s a lot of residual income.

With Kindle Direct Publishing (KDP) you earn a royalty of 70% for every book you sell.

If you price your book at $1, you’d get $0.70 for every sale.

We’ll talk about pricing later, but the best price point for a small ebook is right at $2.99.

Using a sale price of $2.99 means a royalty of $2.09.

Each person who downloads your masterpiece puts just over $2 in your pocket.

Sell 100 ebooks, earn $209.  Sell 1000 ebooks, earn $2,090.

Now let’s say you were able to sell 240 ebooks every month like our “Canadians” from earlier.

You’d be taking home about $500 every month.  Over $6,000 per year.

Not bad for something you possibly wrote in a few weeks.

In 10 years you’ll have earned over $80,000 from one ebook!

Where to Sell Your eBook

Best place to sell your ebook is on Amazon

Amazon is the whale.  If you’re looking to get the most eyeballs and the most sales, selling on Amazon is the way to go.

Another option is selling the ebook on your own website.  This means you keep all the sale price, not just 70%.

Weebly offers a quick and simple way to set up a website and start selling digital products straight from your site.

This route means you have to do a bit more work attracting people to your website.

A third option is Nook Press.  This is the Barnes & Noble equal of Amazon Kindle Direct Publishing.

While Barnes & Noble doesn’t have the volume of shoppers as Amazon does, it still has customers looking to buy ebooks.

For a sale price of $2.99, Nook Press is slightly lower than Amazon with a 65% royalty per sale.

Smashwords is a lesser known entity but still worth publishing on.  Smashmouth calls itself the world’s largest seller of indie ebooks.

By publishing on Smashwords, you’re actually distributing your ebook to some of the world’s largest ebook retailers.

Those are the four main platforms to sell your ebook on and Smashwords will actually make sure you’re on all the smaller, lesser known marketplaces.

Now you know where to sell and how much you can earn, let’s talk about actually writing an ebook.

Step 1: Finding Content

So you’re amped.  Ready to sit down and start pounding out an ebook.  The only problem is, you don’t know what to write about.

That’s the beauty of an ebook.  You can write about anything.

There are no publishers or editors determining what you can and can’t publish.

Whatever you know is your content.

If you’ve got experience and knowledge immigrating to the United States, write about it.

If you’ve got a secret method to learn Spanish, write about it.

You could even write about healthy, organic dog recipes.

Any knowledge you’ve got floating around in that brain of yours can turn into an ebook.

Even stuff you don’t know but have a keen interest learning could be an ebook.

Read a dozen books on a topic you’re interested in.  Take all the important or recurring themes from every book and package it into an ebook.

Hacking Your Content Strategy

One simple way to hack your content strategy is by reading reviews of competition:

Head over to Amazon:

  • Search for ebooks covering a similar topic to what you want to write about.
  • Target the titles with an average review of 4 stars or higher.
  • Read the “most helpful” critical reviews from those titles.
  • Find the things “missing” from the best books.  People may enjoy a book but wish there was still more to it.  If one of the top Sushi Cookbooks doesn’t teach you how to make a California Roll, make sure to include it in your sushi cookbook.

Hack your ebook content strategy by reading 4-star reviews and finding out what's missing in the ebook

If you want to spend a little money, another hack is to download up to 20 of the top ebooks in your space.

Then read through the “Popular Highlights” in each and sort them by “most popular.”  This allows you to read each of the books in a quarter of the time.

You’ll also know what topics are a must to include in your own ebook.  The more highlights, the more important it is to include.

Step 2: Creating a Catchy Title for Your eBook

Titles are a tough one.

Besides the cover, a title is the most visible thing about your ebook.

The combination of a great title and well-designed cover are going to draw possible buyers in more than anything else.

There are a couple different strategies you can follow when coming up with a title.

First, you can look to bloggers.

Bloggers have been perfecting the art of titles for a long time.  Like with ebooks, your blog post has to have a catchy title to attract readers.

One method bloggers use to create catchy titles is a formula in four parts:

Part 1: The Format

What type of ebook is this going to be?  Is it going to be a list?  A series of facts?  Strategies?

How many items in the list will there be?  How many facts or strategies?

Having a number in the title juices its catchiness.

This really only works if you’re going to write a non-fiction book transferring knowledge or helping someone accomplish a task.

Part 2: Emotional Hook

Use a power word like “Amazing” or “Powerful.”  Something to draw the casual browsers attention.

Our brains are drawn to these types of words.

When you read them, your brain can’t help but be triggered.  It’s an automatic response found in the amygdala which handles emotions, survival, and memory.

Part 3: Content Type

Here you state whether the ebook is a series of facts, strategies, myths, etc…

This is the meat of the ebook.  The details of how you’re going to help the reader achieve or understand the subject.

Part 4: Your Subject

Is the book about losing weight?  Saving money?  Investing?  Eating healthy?

Here you state the topic.  What the whole ebook is about.

Putting these four parts together would get you titles like:

10 Insane Facts to Help You Lose Weight

8 Crazy In-Depth Profiles of Dividend Aristocrats

13 Powerful Strategies to Increase Your Willpower

How to create a catchy title for your ebook

Poll The Audience

If you’d prefer not to copy blog titles, you can analyze the titles of best sellers in your niche.

Create two lists:

  • Every title of the best sellers in your niche
  • Word association.  Write down every word or random thought that might have something to do with your topic.

Try to combine these two lists into a series of title options.

After you’ve got a handful of titles, ask your friends and family to look over the list and pick out their two favorites.

Based on their feedback, test the final two with a cheap Google AdWords campaign.  This is what Tim Ferriss did to come up with the title of his best-selling book “The 4 Hour Workweek.”

Once you’ve picked your ebook topic and come up with a working title, it’s time to start writing.

Step 3: Create Your Outline

You want to map everything out.

Every talking point, important fact, introduction, conclusion…all of it.

Look at the table of contents of bestselling ebooks in your niche for inspiration.

The more thorough your outline is, the easier it will be to write the ebook.

A simple way to create a thorough outline is to take all the highlights from your content research and put them on individual notecards.

Also, take all the missing bits you collected from reviews and add those to notecards.

Scrivener is a great writing tool for this kind of work.  You can create digital notecards of all this stuff.

Using a tool like Scrivener makes outlining your ebook simple

Once you’ve got every highlight on a notecard, start arranging them in the order you want.

Try to combine highlights into larger groups.  Choose 3-5 sections.

If the ebook is going to have more of a list feel, choose 10-15 sections.

Now each highlight is an area to expand on during your writing sessions.

Step 4: Create a Writing Schedule

You’ve got to develop a writing schedule and stick to it.

If you’re worried about getting burnt out, take an hour each day and expand on one highlight.

Or, set a date you want the book finished by.  Divide the number of highlights in your book by the number of days until your target date.  100 highlights / 50 days = 2 highlights per day.

Put aside time each day to write about two highlights.

Use the Jerry Seinfeld method to track your productivity.

Using the Jerry Seinfeld method to track your ebook writing progress

The easiest time to write is between 10 pm and 8 am.

Almost everyone else is asleep and you’ve got no distractions.  There is no one to bother you.

Start going to bed late or waking up early to do your writing.

Step 5: Editing Your eBook Like a Pro

The easiest and cheapest option is to edit the book yourself.

While Scrivener, Google Docs, and Word all have decent spell checkers, you’re going to want to run it through something more robust.

Use a tool like Grammarly.  It’s a free program that not only checks spelling, it makes sure the word choice is correct based on context.

“Their” won’t show up as a misspelled word in Google Docs, but Grammarly will say it’s wrong if your sentence is “the book is over their.”

Other features in the free version include grammar checking and vocabulary enhancement.

The premium version also checks punctuation, sentence structure, and even style.

You can also give a copy of your ebook to friends and family for suggestions.  Have them point out any glaring mistakes they catch.

The final, more expensive option, is to hire an editor from Freelancer.  It’ll cost you some money but it’ll also guarantee a professional will be making sure everything looks good.

Step 6: Designing the Cover

Unless you’re a VERY creative person, I’d look to outsource this part.

You know the old adage, “never judge a book by its cover.”  Well, that’s not the case on Amazon.

EVERY book is judged by its cover.

You want to make sure yours looks professional and stands out from the crowd.

A quality cover makes your ebook look professional.  It shows you mean business and the content inside is of a high quality.

For great design covers, there are a few places you can look to:

99designs:  This is the high priced option.  A book cover will typically run you between $50 and $500.  I know, it’s a big spread.

With 99designs you’ll run a contest.  You’ll write up a description of what you’re looking for and then people will submit their designs.

You put a price up front on how much you’re willing to pay for the design.  The higher the price, the more design submissions you’re going to get.

Run a contest on 99designs to get an ebook cover

Freelancer:  A book cover here will probably be less than $50.  With Freelancer, you hire a freelancer to do the design work.

Unlike 99designs, you pick one designer and pay them to do the work.  So before you pick one, make sure to look at some of their samples to make sure it’s on par with what you’re looking for.

Usually, you contract someone out at an hourly rate, but you can also set a price for the full project.

Hire someone on Freelancer to design your ebook cover

Fiverr:  The cheapest option.  Get an ebook cover designed for $5.  Everything on Fiverr is only $5.  While you may be thinking it’s impossible to get a good design for that much, but you’d be wrong.

Some of the people on Fiverr are trained individuals getting started.  They’re making very little money to build a portfolio and get their name out there.

Step 7: Formatting, Pricing, and an Enticing Description

Formatting

Once the ebook is written, you’re going to need to convert it to the Kindle format before publishing.

If the ebook was written in Word, you can use Amazon’s Kindle Create.

It’ll help you:

  • Preview and edit the ebooks as it will appear in Kindle format.
  • Create and edit your table of contents while styling your ebook
  • Add professionally-designed themes to make your ebook better-looking and easier to read.

If you don’t want to take the conversion process on yourself, there are plenty of professional services out there willing to handle it for you.

Amazon even has a list of companies specializing in ebook conversion.

Pricing

Most people read ebooks over physical books because of the price.  This is where ebooks have a distinct advantage.

Because there aren’t any physical materials to buy, the cost of those materials doesn’t have to be taken into consideration.

The price can be whatever you want it to be.

On Amazon, the sweet spot is between $0.99 and $2.99.  Everyone used to price their eBook at $0.99 but it’s going away.

People give higher value to higher-priced items.  When all other things appear equal, we automatically assign a higher quality to premium priced items.

$2.99 gives the appearance of higher quality compared to  $0.99.  But $2.99 is still at a price people are willing to spend without thinking too much about it.  That’s our sweet spot.

Price your ebook at $2.99

Description

After the cover and title, the ebook description is the next thing your potential buyer is going to see/read.

You need a good description to entice them to buy the ebook.

Take your time!  This is an important one to get right.

Use books in the Amazon Top 100 for inspiration.  Figure out how they grab someone’s attention and try to mimic it.

A good description will go a long ways.

Step 8: Getting Reviews

Anyone who has shopped on Amazon knows the importance of having a few reviews.

Preferably good reviews.

When someone compares two items, one with 30 four star reviews and one with 3 four star reviews, guess which one they’re buying?

Good reviews mean other people have bought your ebook and found it useful.  That tells the potential buyer they should too.

It’s social proof your book is good!

Use social media, friends, and family to get some positive reviews.  Have them go to Amazon, buy the book, and leave a review.  If they complain about the $2.99, pay them back.

It’ll be worth it in the long run.

A word of warning.  There are services out there where you can pay for reviews.  DON’T DO THIS.

Amazon is getting better and better at determining which are paid reviews and which aren’t.  I can see a day where you’ll get penalized for having these fake reviews on your product.

Building a Review Bank

Once you’ve got a list of people willing to write a review, give them a PDF copy of your ebook.

Have them write a review and tell them to hold onto it.

You want a big launch event with purchases and reviews coming into Amazon right when the book is published.

This is how you get on the Amazon bestseller list.

When the book does finally get posted on Amazon, have everyone go and buy it.

You may be thinking “Why would you have them buy it after you’ve already given them a copy?”

Amazon needs to know the people writing reviews are certified buyers.  It makes the reviews more powerful in the eyes of Amazon and the potential buyer.

Verified purchase reviews are more powerful than non-verified

After purchasing, tell them to go ahead and post their review.

Step 9: Marketing and Promotion

You’ve put in the hours writing.

Emails have gone back and forth with your designer getting the perfect book cover.

Every person you know is ready to write a review on Amazon.

Now it’s time to really dig in and start marketing.

Marketing and promotion are what separates an ebook that makes money and one that doesn’t.

Where a publisher would handle this part with a regular book, this is something you’ve got to take care of.

You need to get the word out BEFORE the book is actually published on Amazon.

Why before publishing?

Because you want your book to hit the best-seller charts right when it’s published on Amazon.

To do it, you need to have people interested and ready to buy the moment the book is available.

You’ve got to build relationships.

Create an Author Profile

It’s a common theme.  Famous authors try to write books under different names and fail.

Stephen King did it with his alter ego, Richard Bachman.  In the mid-80s he tried writing a few books under the pseudonym and they flopped.

One book, Thinner, only sold 28,000 copies of the initial run.  After word got out Richard Bachman was, in fact, Stephen King, the book sold ten times that.

J.K Rowling did the same thing.  She wrote The Cuckoo’s Calling under the name Robert Galbraith.

The hardback version sold 1,500 copies.  Word got out Galbraith was Rowling and sales rose 4,000%.

People buy books from authors they know and recognize.

Let people get to know you.

Find a good picture and use it on all your author related websites.

Create a blog, social media accounts, and a profile on Amazon Author Central all using the same picture.

Consistency is comforting.

Start a Blog

In this day and age, you’ve got to have a blog.

If you do any sort of work you want to be recognized for by anyone outside your friends and colleagues, you have to have a website.

The easiest way to go is to start a WordPress.com site.  It’s free and simple to set up.

If you can, I’d recommend spending $2.99 a month to get a custom domain.

This way you can have the site www.johnsnow.com instead of www.johnsnow.wordpress.com.

It looks more professional the first way don’t you think?

Start sharing advice and tips related to your niche.

Steve Scott's website to promote his books
Steve Scott’s blog to promote his ebooks

If your niche is healthy, organic dog recipes, start sharing a few recipes that aren’t in your ebook.

Show pictures of cute dogs.

Talk about what foods are healthy for dogs and what foods aren’t.

The Power of Social Media

There are so many avenues to travel down when it comes to social media.

The two giants in the room are Facebook and Twitter.

  • Create a Facebook page.
  • Start a Twitter account.

Anything getting posted on your blog should also get posted on Facebook and Twitter.

The more places you can get your name out there, the better shot you have of becoming a success.

 
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