Review your approach to email marketing by exploring the latest trends
How will this report help me and my business?
Email marketing is still worth taking seriously. The aim of this guide is to showcase some of the latest email marketing and marketing automation techniques deployed by brands to engage their subscribers and develop purchase intent. It pays to keep up-to-date with the latest approaches to email marketing techniques given its importance to all types of business.
In 2020, email marketing remains one the most effective techniques for digital marketers, so keeping up-to-date with the latest trends, best practice techniques, and technologies for email marketing remains extremely important.
Who is this guide for?
This guide is for:
- Email marketing managers
- Marketing managers
- Small business owners
How is this report structured?
To structure the guide we have grouped into the following trends:
- Foreword by Pure360
- Trend One: Consumer engagement and loyalty
- Trend Two: Email design
- Trend Three: Artificial Intelligence and Machine Learning
- Trend Four: Intelligent pesonalization
- Trend Five: Email experience and copywriting
- Trend Six: Subject line optimization
- Trend Seven: Continuing privacy regulation update