Search
Add Listing
  • You have no bookmark.

Your Wishlist : 0 listings

Sign In

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

7 Clever Ways Small Businesses Can Increase Website Traffic Fast

Admit it, every business owner wants to increase website traffic fast.

Whether your website is brand new or 5 years old, if you’ve never looked into how to get more traffic, chances are people won’t find your website.

99% of blog posts are never seen. Business websites without blogs often fare even worse. But there are other ways to get found by your target customers.

These 7 clever techniques will increase website traffic fast.

7 Ways to Increase Your Website Traffic

1. PPC Ads (Super Fast!)

Let’s start with the super fast way to increase website traffic fast. That’s PPC. PPC or pay per click is when you pay a search engine like Google to show your ad in the search results in a special and very visible section for ads.

Over 50% of website traffic comes in through a search engine. So this is a great place to be when you need to increase website traffic fast. Nearly half of all query results will include ads. If you’re not advertising here, your competitors are.ppc ads increase website traffic fast

Chart courtesy of Neil Patel

Google Ads platform, formerly known as Google AdWords, is the most common and advanced PPC platform. Let’s take a closer look at the most clever and effective ways to use it to generate more visits to your website.

Set a Budget

This applies to all of the methods we’ll talk about to increase website traffic fast. Research your costs and write them down. Know that costs involve more than just the ads.

You’ll also either pay in money or time for the following:

  • Copywriter and/or ad designer to create compelling text or display ads
  • Web designer to create conversion-rate-optimized landing pages.
  • Research and Planning — This takes more time than you might realize.
  • Campaign Management & Analytics — To avoid overpaying, someone needs to monitor and adjust the campaign to make sure it’s running efficiently
  • Ad costs — the price you pay each time someone clicks the ad

Failing to budget can lead to a “spend as much as it takes. It will be worth it in the long-run.” mentality. When people think like this, they don’t realize how inefficient their campaigns are running.

Or people end up spending the whole budget on ads. They don’t realize there are other expenses. The result is spending too much to increase website traffic fast. It’s simply not necessary.

Know How You Pay

With a TV ad, you pay up front. The cost is based on viewership. But with PPC, you only pay when someone clicks your ad to go to your site. That makes PPC much more cost-effective for small businesses.

Pay for what you actually use. That’s a good system.

You can set a daily max for your campaign. This is the most you are willing to spend in one day. You can set this as low as $10/day. But to increase website traffic fast you generally need to set it a bit higher. That way more people are seeing your ad again and again.

The repetition helps increase clicks.

You’ll also set a max bid for each keyword on which you want your ad to appear. A keyword is a phrase that someone enters into the Google search box like “Best Chicken Wings in Atlanta”. If you’re a restaurant that sells them, this is a great search for you to appear in.

You’ll do keyword research to determine how high your bid should be. We’ll discuss that a little later. But first…

Don’t Overpay for Ads

Cost per click in on the rise. But you can also note from this chart that ad spend is staying steady as people get smarter about how they use PPC.

increase website traffic fast

Chart courtesy of marketing influencer Neil Patel

One of the worst things you can do in PPC is overpay for ads. You’ll wipe your ad budget out fast with little to show for it. People who are new to PPC often don’t apply basic best practices.

They think of it like a magazine ad. You just show the ad. People like it or they don’t. The ones who do, buy. The others, you don’t really worry about.

But in PPC, quality matters above all. Google wants people to only see ads that are very relevant. When they do, more people click.

Quality matters so much that Google gives you a grade. If you get a good grade, they reward you with lower priced ads. If you get a bad grade, they can increase how much you pay by as much as 400%.

At that price, Google Ads are cost prohibitive.

Monitor and Keep a High Quality Score

To keep this Quality Score high:

  • Only bid on relevant keywords
  • Watch your analytics closely – see how people are reacting
  • Create an ad that aligns with the searcher’s intentions
  • Create a compelling ad
  • Greet the clicker with a great website user-experience and a landing page optimized for conversions. Yes, Google looks at that too.
  • Use negative keywords to keep your ad from appearing in searches that don’t make sense. These are keywords that you don’t want associated with your brand.

Now let’s move on to keyword research, the centerpiece of an effective PPC strategy.

Do Some Keyword Research

A keyword is a phrase a person might enter into a search. It will often have 3-6 words in it.

Use Google’s Keyword Planner to learn more about what people enter in searches. When you enter a word, it will offer suggestions to add or replace the word you entered. For the example below, I entered the keywords “wedding packages” and “wedding planner”. Google ads came back with over 1,200 more keywords related to these.

Now, as a small business owner, you would just have to sift through those words and see which ones apply most to your target audience and fit your budget. This can be very time consuming, so consider hiring an experienced advertising agency to do it for you.

increase website traffic fast

As a general rule, you’re looking for keywords that:

  • Have decent traffic. But know that the more specific the word is the less traffic it will have. That’s okay as long as it’s getting something.
  • Are lower competition. It will be easier and usually cheaper to show your ad. But going too cheap hurts your Quality Score. Lower competition can mean less relevant. Find a balance.
  • You can build an ad campaign around.

It’s okay to select words that are expensive. You can set a max bid for that word. Then when you get that Quality Score up, your ad will display without that high cost.

But realize that some words are worth paying more for. If the word suggests that someone is ready to buy now, it might be worth paying a premium.

Always enter negative keywords as well. A person looking for “Where to Get a Great Steak” probably isn’t the same person looking for “Great Steak Recipes”. But you could appear in this search is you chose “broad match” instead of “exact match”. Negative keywords prevent this.

You may want to add “recipes” as a negative keyword. Once your campaign is running, you’ll see what searches you appear in.

Check this regularly to add more negative keywords.

2. Social Media Ads

Social media ads are similar to PPC. The main difference is that you’re using the data that the social media platform has collected to send ads to the right people.

The exception is Pinterest, which is keyword based like Google Ads.

But why social media?

There are around 3 billion active social media users around the world. That’s 42% market penetration rate. 50% of people check Facebook daily.

That’s more people than watch TV now.

popular social networking sites

If a person has Internet, they have 1 or more social media accounts. Your target customers are here. But are they buying?

41% of people say they use the Internet to stay in touch. 40% want to stay informed.

39% use it because they’re bored and looking to be entertained.

The number 8 reason people use social media is to learn about new products and services they may want to buy.

50% of people say that social media is the best place to show them an ad. 57% say social media ads are more relevant to them. And that’s why they like it.

But advertising on social media isn’t like running a radio commercial. Here’s what you need to know to use social media ads to increase website traffic fast.

Target Narrowly

Your goal in social media is not to get in front of the most people. It’s to get in front of the right people.

These are the people who are most likely to visit your website and buy what you’re selling.

Target major traits like male/female, income levels, education, etc. Then dig down to who the likely customers are.

audience targeting increase website traffic fast

For example, consider targeting life events. If it’s close to someone’s anniversary, show an ad for anniversary gifts. If someone is a new parent, they may want to treat themselves to a spa day or a buy new baby clothes from your ecommerce store.

To increase website traffic fast through Facebook or other social media platforms, be very selective about who sees the ad.

Select the associated traits when you’re setting up an ad. Then build an ad that is very relevant to that group.

That’s how to get the best click-through-rate and the best conversion rate once they reach your website.

Target Locally

If you’re a local business, don’t forget to target your local area only. Don’t pay for clicks from people across the country who will never become customers. Facebook will also allow you to target people visiting a certain area or who’ve just moved into an area.

If your business appeals to tourists or people new to town, take advantage of these options.

targeting by location increase website traffic fast

Even if you’re not a local business, you may find geo-targeting effective. Create an ad that’s highly relevant to a local group of people to gain a foothold in an area.

Bring People Back

Use the dynamic remarketing function in Facebook ads to bring people back to your website who’ve already visited. If someone left without completing the transaction, this is your big second chance. It’s valuable. Companies who use remarketing can double their revenues.

An Adobe study found that the click-through-rate on remarketing ads is 400X that of marketing to someone who doesn’t know you. The Internet can be a very distracting place. Cut through distractions and gently guide people back to your site.

In Facebook’s Ads Manager, you can choose to have the ad appear on Facebook, Facebook Messenger, Instagram and/or Facebook’s partner sites. This allows you to be where your target audience is.

Relevance Score

Google Ads has a Quality Score that determines your cost. Facebook and Instagram have a Relevance Score. Keep the Relevance score high in much the same way you keep the Quality Score high, with slight differences:

  • Only target audiences who are likely to be customers. Targeting 1,000 likely customers is better than showing the ad to 1 million random people.
  • Make the ad very relevant to the traits chosen to target. The most relevant ads appear to be speaking directly to a person.
  • Track your progress. If your response rate isn’t what you expected, dive in and figure out how to improve it.
  • Align the landing page on your site with the ad. You want to increase website traffic fast. But sending them to a home page, service page or category page is rarely effective. Greet them with a landing page that requires them to take one action like click a button. The simpler your landing page is, the more relevant your ad will appear.

Time Your Ads

Some businesses get more foot traffic at a specific time

social media adsof day. For example, if you’re a restaurant serving dinner, the best time to run ads is 1:00pm – 5:00pm when people are still at work and thinking about dinner.

For seasonal or time of day oriented businesses, showing the ad at the right time is as important as the ad itself.

This ad for a local diner in Oregon is best shown late at night or early morning to put the idea of their diner for breakfast in the viewer’s head.

3. Boosted Posts

Do you already have a post that did very well with your social media fans? Get the most out of it by boosting that post. Think of your social media fans as your testing area in addition to potential customers.

If they like something, then that means your target audience does as well. Platforms like Twitter, Facebook and Instagram will allow you to send the post to a wider audience of people similar to your own.

You can create a lookalike audience that looks like your followers. You can upload your own list of contacts to re-engage your existing customers. Or select traits and locations to target similar to a regular ad.

But not every ad that does well is worth boosting. Remember, your goal is to increase website traffic fast. Let’s look at what makes a great boostable post.

Criteria for Boosting a Post

  1. The post was popular among your fans. If you don’t currently have many fans, you can also use boosted posts to get more fans.
  2. The post directs them to your website. Sometimes you share the content of others on social media to engage in between original content. But don’t pay for free advertising to other people by boosting a post that links to someone else’s site.
  3. The post has a video or image attached. Posts with a visual have a 650% higher engagement rate.
  4. It appeals to a larger audience. If the post was about an employee of the month or a contest that’s already over, it may not appeal to a larger audience. It appealed to your fans because they had unique interest in the post.

boosted posts

4. Social Media Posts

If you already have a following on social media, this is one of the cheapest ways to increase website traffic fast. Time is still involved, of course.

Share content on your website with a great headline and image/gif. If you don’t have a following, it’s time to start building a social media following. Reap the rewards of an instant audience when you have something to share.

Here are some important best practices to apply to increase website traffic fast with social media posts.

Social Sharing Best Practices

  1. Don’t be salesy. Rarely, if ever, link to your product or services pages directly. Instead get people invested in great content on your site. Or lead them to a landing page with a special offer just for your fans. Keep direct promotion to a minimum. This is the social way to promote your website.
  2. Write Compelling Headlines. Don’t just share and expect people to click. Research what makes a great headline and use analytics to find out which headlines perform best.
  3. Use Images and Videos. People on Twitter are 18% more likely to click a link if there’s an image. Remember, people have endless feeds of content. You have less than 2 seconds to get attention. A visual is the only way to get attention long enough for them to check out what you have to say.
  4. Time your posts and be consistent. Do you save all of your social media tasks for Saturday? You’ll have lackluster results. The only way to engage and keep people engaged is through regular sharing.
  5. Use social media automation.  If you have trouble managing social media every day, use automation. This isn’t the best solution. Daily monitoring of social media is advisable. But it’s a good start. Ensure you have full monitoring when you work with a social media management company.

5. Permission-Based Email Marketing

We’re discussing how to increase website traffic fast. The method that will work best for you depends on what tools you have at your disposal. Some methods are much more cost-effective in the long-run. They’re better in the long term as part of a comprehensive strategy to drive traffic.

Email subscribers are 3X as likely to share your content with others. 88% of retail marketers say emails are the best way to retain customers and keep them buying more. The ROI on email is 44:1, which beats out any other channel by far.

In permission-based email marketing, build an email list of people interested in your brand. Then send content to them regularly to nurture that relationship.

77% of consumers (and 86% of B2B buyers) say permission-based email is the preferred way for you to communicate with them. Let’s take a look at the best way to use email to drive website traffic.

email ROI

Build a List

To build a list, you must have something of value that people want. Some of the best ways to start building a list are to offer the following in exchange for a person’s email:

  • A chance to win in a contest
  • An exclusive report
  • An eBook that people want
  • Access to an online calculator or quiz results
  • A downloadable app
  • A freebie or add-on to their first purchase
  • An ongoing loyalty discount

Segment Your List

Next, you’ll begin segmenting the list to deliver the most relevant content. If your customers are plumbers, carpenters and roofers, you might segment by profession.

If you have people around the country signed up, it makes sense to segment regionally.

You can segment by age, employer, interests and many other traits. You can also segment by behavior. For example, send certain content to people who’ve never purchased or haven’t purchases in a while.

As you grow your list and learn more about them, find new ways to segment.

Create Segmented Content

For each segmented group, create highly relevant content for that group. Use automated editing tools to change keywords and re-purpose content for each group to avoid having to create all completely new content.

Automate Your Emails

Segmentation and automation go hand in hand. Automation helps you get the email in front of the right person at the right time. This may be a certain time of day or week. It could be after the person completed some action.

Certain emails will be more relevant at certain points in the buying cycle. For example, welcome emails are the most viewed single piece of content a business ever creates.

Use them wisely. Send them out automatically.

6. Influencer Marketing

Want to increase website traffic fast? Hire an influencer. An influencer is a person who already has a following and influence among your target audience. Generally, they’ll share something with their social media followers.

Don’t think “superstar” like an NBA player. Think more practically to get influencer marketing without the million dollar price tag.

It could be a:

  • Non-competitor in your industry
  • Local celebrity
  • Subject matter expert
  • Someone that aligns with your brand (it’s not confusing or harmful to each other’s fans/customers)

There are now available tools that you can try to search for these influencers. There’s NinjaOutreach and Awario that lets you search and filter influencers to find those who are fit for your brand. It also helps to check their social and other online activities first. What are the things that they usually write or talk about? And how do they interact and engage with their followers? These factors are worth noting when searching for the best influencer to represent your brand.

Reach out. Ask them to share your website with their fans. They may ask for some compensation. Don’t pay anything crazy. But do recognize their value. They’ve spent time building a following even if it only takes 2 seconds to share something.

Here’s a fun fact. Today, influencers don’t even have to be people. There are pets who have a huge social media following. They’re paid to share brands just like a real person might be like these instafamous doodles promoting Waffle House on National Waffle Day.

influencer marketing

7. SEO

SEO is the best way to increase website traffic. It increases your visibility in search engines. It’s best because it delivers long-term, sustainable results with ongoing SEO maintenance. But it’s not exactly fast in comparison to the other options we have given you to increase website traffic fast.

Here are some things you need to know if you’re considering SEO.

SEO isn’t SEO without an SEO Tailored Website

SEO stands for search engine optimization. You can’t optimize a website (at least not easily) after the fact. SEO starts with how a website is built from scratch. If you’re serious about SEO, you’ll invest in an SEO website. When you build an SEO website from scratch, your existing customers and new visitors will instantly notice.

Everything runs more smoothly. It’s easy to find what they’re looking for. There are never distractions or confusion. It feels like the website was built specifically for them.

You’ll notice the difference too. People who visit your site will stay longer and click on more pages. You’ll have much higher conversion rates and fewer people abandon the site.

SEO Requires Research

It’s impossible to optimize anything without research. Guessing what terms people use to find sites like yours will not help your website. Learn what your competitors are doing. Use online tools to learn more about how people find sites like yours.

Then start building strategies around what you learn.

SEO Requires Ongoing Maintenance

A lot of work goes into SEO up front. It can take 3-9 months or more to see significant visibility increases in searches that matter. But once you’re visible, it’s important to maintain that visibility by applying ongoing SEO strategies like:

  • Updating your website as Google changes its algorithm
  • Creating fresh content to stay relevant and current
  • Learning how people use the site and continually improving user experience
  • Keeping an eye on the competition and counteracting their efforts to overtake your competitors

Increase Website Traffic Fast with These Techniques

These useful techniques will help you increase website traffic fast. Remember to set a budget and use analytics to keep any campaign on track.

Are you struggling to get more traffic fast? We can help you apply proven traffic-generation techniques. Contact us for a free consultation.

Do you have more ideas on how to increase website traffic fast? Share them with us in the comments below.

What is unique content and why is this so important to increase traffic.

What is unique content and why is this so important to increase traffic.

Here’s a question for you: How effective is your content at driving traffic to your website? If your answer is “not very,” then this is the post for you.

Even if your content is performing well, there’s always room for improvement. But contrary to popular belief, this doesn’t require a new blog post every other day. As a matter of fact, you can drastically boost your website’s SEO traffic growth with just a single blog post. 

This probably sounds too good to be true. That’s why today we’re going to share with you the exact steps and secrets we used to increase traffic growth for a site by a staggering 1089%.

Build Epic Cornerstone Content

It’s true: links are what make the world (wide web) go ‘round. But you can’t build long lasting links without quality content to link to.

When we say quality content, we aren’t talking hastily-written, 100-word blog posts, either. Instead, we’re talking go-to, epic content that stands head and shoulders above your competition.

This is the content that everyone refers to when they’re looking for information: “Oh, search engine marketing? You should check out this post from site X. It’ll tell you everything you need to know!”

It’s content like this that forms the foundation of effective content marketing: a crucial component in modern day integrated marketing campaigns that cohesively drive marketing results. It’s so vital, in fact, that some 22% of those surveyed at Smart Insights said that content marketing would be the digital marketing activity with the greatest commercial impact in 2016.

While creating this content may sound daunting, the following steps will ensure you’re creating viral, epic content in no time.

1. Kickstart With Relevant Keywords

It’s a fact: the effective use of keywords forms the basis of any high-ranking site. The same philosophy applies when you’re creating epic content, too. In fact, ensuring your content is built around keywords that are highly relevant to your business is the most important step of all.

Epic content doesn’t just increase your business’s standing as a go-to expert within your industry. It also provides one of the most effective link building opportunities available. That’s because content that provides worthwhile, meaningful, lengthy information on a subject is far more likely to be read and shared.

So when it comes time to build these links, you want to ensure you’re boosting your relevancy—and rankings—for the lucrative keywords that your site is hoping to rank for.

Here are three tips for creating keyword-relevant epic content

Make Primary Keywords Your Primary Concern

Use tools such as Google Keyword Planner or KeywordTool.io to find highly searched, relevant keywords. These will often be the primary keywords your site is already targeting.

keyword-research-content-ideas

You can use these to inform the topics for your epic content.

Structure Content Around Secondary Keywords

Long tail keywords are the perfect way to structure the body of your content.

long-tail-keywords

Use these exact long tail phrases as headings and subheadings, and you’ll further boost your keyword usage and ensure you’ve covering the topics users are searching for.

keywords-for-content-structure

Research and Validate Your Topic Ideas

All great content starts with an idea. But how can you be sure your ideas are the right fit for your business, website, or audience? With topic validation.

Sure, you probably have the keywords required to write the content. But researching the right topic that utilizes these effectively is another matter entirely.

buzzsumo-accounting-article-idea-research

By using tools like Buzzsumo (seen above), AlltopQuora, and even Google Trends to research and validate your topic before you start writing, you’ll ensure you’re not just creating content for content’s sake.

2. Scope Out the Competition

Epic content is epic for a reason: it’s the best of the best of the best! But you won’t be able to create the go-to resource for your topic if you aren’t able to answer the following questions:

  • What resources already exist?
  • What do they cover?
  • And most importantly, can you create something better?

 

The easiest way to answer these questions is to scope out the competition. By researching existing content, you won’t just have a bar to measure your own content against, but you’ll also uncover exactly what your epic content needs to include to beat the competition and become the go-to resource.

accounting-software-content-competitors

Tip: While competitors’ content is a useful research tool, it’s crucial that you ensure your epic content is entirely unique. To avoid any issues, run your content through SEO crawlers such as OnCrawl, which alerts you to any duplicate or near-duplicate content issues.

3. Write Your Epic Content

Keywords? Check! A valid topic? Check! A bar to beat? Check! You’re now ready to put digital pen to virtual paper and write your epic content.

While the stakes may feel higher, doing so is no different than creating any other piece of content. You’ll just be creating it on a much grander scale.

As ever, you should aim to include as many content marketing enhancements as you can. These ensure you’re maximizing your content’s shareability and guaranteeing your epic content stands head and shoulders above the rest.

4. Create a Killer Visual Asset

A killer visual asset is far more than just window dressing. It actually provides even more opportunities to build links to your site.

Lengthy content is great. There’s no doubt about it. But a wall of text? Ain’t nobody got time for that!

By introducing visual elements, you’ll enhance the shareability and memorability of your content—great qualities on their own—as well as open your content up to a larger userbase, especially when you consider 65% of people are visual learners!

But make no mistake: any old visual element won’t do. Instead, we’re looking for something much better than that: a killer visual asset.

accounting-infographics-and-diagrams

Visual assets aren’t regular images you might pull from a Google Image search. Instead, these are unique diagrams or infographics you’ve created specifically for your epic content. These kinds of diagrams or infographics explain a theory, communicate a point, or showcase data in exciting and interesting ways—and gain attention (and links) because of it.

3 Quick Ways to Create a Killer Visual Asset

  1. Research the topic, data, and content that will make up your diagram or infographic.
  2. Follow infographic design best practices, and create an infographic of your own by using a free tool like Venngage.
  3. Do you lack design experience? Then use services like Design Crowd or Crowdspring to recruit talented artists to create a stunning diagram or infographic for you.

Build Lucrative Links by Promoting Your Epic Content

With your content created, you’re all set to put a few staple content marketing techniques into action—techniques that can build those lucrative, long-lasting backlinks any site would love to have.

5. How to Utilize Broken Link Building

Social networks, new bands, and fashion trends all have something in common: they all come and go. And as they do, links to those sites become broken.

If you consider the hundreds if not thousands of links on any given site, it’s easy to see how these broken links go unnoticed. Sites like these that could use a helping hand—from you!

WHILE YOU’RE HERE

Get our complete content marketing bundle: the very best content marketing resources, all in one place.

ARTICLE CONTINUES

Being a good internet Samaritan is great and all, but how does this help you build links? Let me explain: the kind of broken links you’re looking for are found on sites relevant to your business, industry, or niche. By finding these sites and informing them of these broken links, you strike up a conversation with the site owner and give yourself the opportunity to suggest a link to your epic piece of content be added to their site.

But why would a site add a link because you asked them to? Because by opening communication not with a pitch, but an offer to help, the suggestion that they include your link becomes less a soulless pitch and more a reciprocal gesture of goodwill.

If you scratch my broken link back, I’ll scratch yours. Here’s how.

Seek Out Relevant Sites

Open Google, and enter any of the following search strings into the search bar:

[KEYWORD] + intitle:links

[KEYWORD] + inurl:links

broken-link-building-google-search-terms

Looking to save time? Try this epic search string combo:

[KEYWORD] OR [KEYWORD] + intitle:links OR inurl:links

Tip: Mix and match your keywords. While a search for “accounting” may work fine, terms like “business” will also offer a wealth of suitable prospects.

From these results, compile a list of relevant sites that feature a page of links.

google-search-intitle-links

Tip: Use the Scraper Google Chrome plugin to quickly gather the search results from a page.

Check each site to ensure they’re relevant and of sufficient quality.

Be aware that any older sites you find during Broken Link Building will be an affront to the eyes, but this doesn’t mean they’re bad. In fact, you’ll be surprised how many of these are still regularly updated. Better still? Older, established sites can provide higher link value.

Become a Broken Link Sleuth

With a list of sites in hand, it’s time to don the detective’s hat and go looking for those broken links.

Open one of the Links pages that you compiled during your search. Use a tool like Check My Links or Broken Link Checker to scan the page for broken links. Make a note of any links that are broken.

check-my-links-broken-links

Check the site for a contact name and email address.

broken-links-on-page

Lend a Helping Hand

It’s come time to contact these site owners and inform them of the bad news: their site includes broken links. Then, follow it up with the good news: you know which ones!

But your initial outreach shouldn’t include the list of broken links. By sending a site a list of their broken links, you close down any need for further communication. Sure, you might get a quick thank-you, but what you really want is the chance to mention your content.

Instead, tour email should aim to strike up a conversation:

Broken Link Building: Initial Contact Email Template

Hi [NAME],

I was looking for some info on [KEYWORD], and found a few broken links on your site which I wanted to tell you about.

I found them on this page: [PAGE URL]

Do you still keep this page updated? If so, let me know and I’d be happy to forward the short list of broken links over to you.

Thank you.

Regards, [YOUR NAME]

This email does two very important things:

  1. It informs the site owner that there their site contains broken links, which is a helpful act on your part.
  2. It doesn’t mention which links are broken, which in turn invites the site owner to reply!

 

Suggest Your Content

Once you receive a response, it’s time to hand over the list of links and suggest your content. But remember: this isn’t a time to pitch! Instead, your response should aim to point out your content, and suggest that it might make a good addition to their page if they want to add it. By employing this method, the site owner will be far more likely to include your link as a thanks for pointing out their broken links.

Broken Link Building: Follow-Up Email Template

Hey again [NAME],

No worries! Here’s the list of broken links that I found while browsing the page:

[LIST OF LINKS]

I was searching for information on [KEYWORD] when I stumbled on them. I hope this helps!

On that note, I recently published a resource on [KEYWORD] (including a helpful [DIAGRAM OR INFOGRAPHIC]) here:

[LINK TO YOUR CONTENT]

Perhaps it might make for a nice addition to your page?

What really attractive business directories should have

What really attractive business directories should have

Best Business Listing Directories in 2020

  • Apple
  • Bing
  • Brownbook
  • BubbleLife
  • Chamber of Commerce
  • CitySquares
  • Dun & Bradstreet
  • eBusiness Pages
  • Enroll Business
  • Express Business Directory
  • Facebook
  • Factual
  • Foursquare
  • Google
  • Here
  • Hotfrog
  • Hubbiz
  • Judy’s Book
  • LocalStack
  • Merchant Circle
  • N49
  • ShowMeLocal
  • Tupalo
  • USCity
  • WherezIt
  • Yellow Pages
  • Yelp

 

Apple

Apple Maps has over 23 million monthly users, so it’s essential that businesses must be listed on Apple maps if they want to be found online. In the past, Apple Maps relied on third-party services like Yelp for listing information. Now, Apple Maps Connect lets businesses provide their own local listing information. Businesses can increase their chances of being found greatly when creating a business profile in Apple Maps. This will also help optimize their voice search strategy for when users search through Siri.

The meaning of long tail Keywords for SEO and traffic increase

The meaning of long tail Keywords for SEO and traffic increase

Long-Tail Keywords: A Better Way to Connect with Customers

Long-tail keywords are longer and more specific keyword phrases that visitors are more likely to use when they’re closer to a point-of-purchase or when they’re using voice search. They’re a little bit counter-intuitive, at first, but they can be hugely valuable if you know how to use them.

Take this example: if you’re a company that sells classic furniture, the chances are that your pages are never going to appear near the top of an organic search for “furniture” because there’s too much competition (this is particularly true if you’re a smaller company or a startup). But if you specialize in, say, contemporary art-deco furniture, then keywords like “contemporary Art Deco-influenced semi-circle lounge” are going to reliably find those consumers looking for exactly that product.

Managing long-tail keywords is simply a matter of establishing better lines of communication between your business and the customers who are already out there, actively shopping for what you provide.

Think about it: if you google the word “sofa” (a very broad keyword sometimes referred to as a “head term”) what are the chances you’re going to end up clicking through to a sale? But if you google “elm wood veneer day-bed” you know exactly what you’re looking for and you’re probably prepared to pay for it then and there.

Obviously, you’re going to draw less traffic with a long-tail keyword than you would with a more common one, but the traffic you do draw will be better: more focused, more committed, and more desirous of your services.

When We Say Long Tail, Think Chinese Dragon

The phrase “long tail” is a visual metaphor for the shape of a distribution graph (we promised a dragon above and don’t worry, it’s coming):

long-tail keyword graph

Say we were to create a graph of web-wide keyword popularity, a very few phrases (Facebook, sex, Justin Bieber) would rack up an enormous number of searches.

But here’s the surprising part: those keyword search terms, the “head” of the dragon, in reality account for a surprisingly small percentage of all searches, about ten to fifteen percent, depending on how you measure. Another fifteen to twenty percent of searches come from mid-length keywords, meaning that roughly seventy percent of page views are the direct result of – that’s right – long-tailed keywords. It’s a Chinese dragon: the tail goes on and on and on.

Finding Qualified Searchers with Long-Tail Keywords

With shorter keywords, competition for rankings can be fierce, but visits can be scattershot and ROI can be low. With smart implementation of long-tail keywords, you may pull in less traffic, going purely by numbers, but the return on your investment will be proportionally much higher: you’ll be attracting exactly the audience you’re looking for, and that audience will be far closer to point-of-purchase than that of your less-savvy competitors.

Less Competition = Lower Costs

Long-tail keywords are valuable for businesses who want their content to rank in organic Google searches, but they’re potentially even more valuable for advertisers running paid search marketing campaigns.

That’s because when you bid on long-tailed keywords, the cost per click is inevitably lower, since there’s less competition.

long tail keyword suggestions

By targeting longer, more specific long-tail keywords in your AdWords campaigns, you can get higher ad rankings on relevant searches without having to pay a premium for every click.

The trick is to find a reliable, renewable source of long-tail keywords that are right for you and for your niche. Surprisingly, most keyword suggestion tools neglect this rich category, focusing only on the head, and ignoring the rest of the dragon.

So what are your options?

How to Find Long-Tail Keywords

It’s easy to find long-tail keywords with WordStream’s free keyword research tool. Just enter the word you want to research:

free keyword tool for paid search marketing

The tool returns the top 10 most popular keywords. Just enter your email to receive the full list of long-tail keyword phrases, completely free.

Using long-tail keyword variations in your marketing campaigns is a win-win: better search rankings, more qualified search traffic, and lower costs per click.

How I can use pictures to increase traffic

How I can use pictures to increase traffic

Images are the unsung heroes of traffic generation.

We all know that keywords, SEO, and great content can lead to more traffic.

But there are so many useful methods of getting traffic. Why use only a handful?

If you take a look through my blog, you’ll see I’ve explored some underrated strategies for increasing traffic.

(I’m a huge fan of first mover’s advantage.)

I’ve discussed getting more traffic using Google Search Console, and I’ve even looked into 301 redirects.

You don’t have to use the same old strategies over and over again.

Today, I want to give you something fresh — an SEO strategy you may have never thought of — let alone used!

I’m talking about using Google Image Search to drive more visitors to your website.

Most online content is a balance of text and images.

Text gets a lot of attention, and it’s definitely important.

But images are important too.

Really important.

Sometimes, it’s easy to forget that images are also content. In fact, images are an essential part of any content marketing effort.

And if people are searching for written content, it makes sense they’ll also look for visual content.

That’s where Google Image search comes into play.

How much traffic does Google Images get? How much does it generate?

It’s hard to get at big, raw numbers.

Why? Because, Nate Smith, former Product Manager on Google images said this: “This is not a publicly disclosed statistic.”

Okay, but does that mean we know nothing?

I was able to find out a few things while trolling Quora for information.

  • 10.1 of all Google traffic is for images.google.com. Since 55% is for google.com, and 24.7% is for mail.google.com, that shows you how big of a traffic chunk images are receiving.
  • Daily pageviews of Google Images is greater than 1 billion! That tidbit comes from Benjamin Ling, Director of Search Products at Google. And get this. That number is seven years old! If we were to plot the growth of that number corresponding to the relative growth of Google over time, we could safely assume it’s way higher today.
  • Google Images has indexed over 10 billion images. In 2010! Again, over the past seven years, the number of indexed images has probably mushroomed.

Basically, we’re dealing with some huge numbers.

And let’s not forget that ordinary ol’ search results often bring up image results. Many searches have an image intent, so Google serves up something like this.

My point is this. Google Image search is an untapped mother lode of potential traffic for your website.

And, until today, you’ve probably done zilch to tap into it.

That’s about to change.

You can hack Google Image search to bring in more visitors to your website.

I’ll show you exactly how to do it.

Optimizing your images for Google

Before we talk about getting more traffic with your images, we have to talk about how to optimize them.

If you’re familiar with SEO basics, you’ve probably already got this.

Optimizing images is similar to optimizing pages on your site for Google.

In fact, images rank much like sites do.

Just like the text version of Google search, there are different positions, and some are better than others.

The very first image is equivalent to being in position 1 on page 1 of the SERPs.

However, Image Search is more densely populated with results. There are roughly 4 or 5 images on each row.

And, from the perspective of visual perception psychology, people tend to have a different response to image results over text results.

Notice that each image SERP is super long. I’m talking about hundreds of images for the average keyword!

It seems like the page goes on forever.

It does eventually come to an end, but you have to scroll down pretty far to see it:

This naturally leads to the average user sifting through a lot of images.

Does that mean image SEO is worthless? Certainly, someone could find your image even if it’s not a top result, right?

Not exactly.

There’s a good chance your image could get lost in the SERPs if you don’t optimize it.

So how exactly do you optimize your images?

You have to use image SEO.

I’ve written about image optimization before, but I’ll cover it in brief here.

First, edit your file names. This is a small but overlooked part of image SEO.

Most cameras will default to a naming scheme that’s not user-friendly (or search engine friendly). A lot of picture files, for example, are automatically titled something like DSC_0001.jpg.

You want to rename your files to reflect the contents.

For example, this image of me has the file name “widget-about-2.png.”

 

It’s in the about widget, so I titled the file accordingly. (The 2 means there was a previous version of the photo.)

Second, always modify your image’s alt tags. Alt tags are bits of metadata that tell search engines what your images are.

Editing alt tags is a double whammy. You help search engines index and rank your image better, and you get a tiny SEO improvement from it.

The perfect alt tag description is short and keyword rich.

Since the purpose of alt tags is to help visually impaired users, you need to create alt tags that serve that purpose.

Each alt tag should be an accurate description of the image. Don’t try to take advantage of search engines by with keyword stuffing.

Back to that image of me:

 

It’s right above my about section, so the alt text is simply “About Neil Patel,” just like the text on the page.

See how simple it is?

There’s nothing complicated here at all.

It’s straightforward and to the point. That’s what all your alt tags should look like.

Third, compress your images.

Ideally, you want your images to be as large as possible yet take up as little storage space as possible.

That seems like a contradiction, but you can actually achieve this thanks to compression.

Tools like Compressor.io or Optimizilla.com will help you minimize the storage size while retaining image quality.

Now let’s explore some ways to use Image Search for extra traffic.

Create your own unique images

I’m not afraid to say it: Stock photography sucks.

Okay, not all stock photography is awful, but if you’re consistently using stock photos, you’re doing your site a disservice.

Most stock images lack personality, and they certainly don’t reflect your brand. That’s why they’re stock, after all.

Original images will beat out stock images any day of the week.

Don’t believe me? Take a quick test!

Below are two similar images. Which one do you think is a stock photo?

If you guessed the second one, you’re right! The first one is from Sprudge, and the second is a royalty-free stock picture from Pixabay.

You can almost always tell when a site has gone the extra mile to create original media that’s part of its brand.

That’s just one of many reasons to create your own images.

Let me throw in a quick caveat.

Sometimes, you just have to use stock images. Maybe you don’t have the resources to create custom images.

And that’s totally okay!

Often, stock images speak to readers in a way that they expect, and that they are accustomed to.

For example, I’ve found that my blog performs quite well when I use a single stock photo as the theme image for each article.

The article you’re reading now has a stock image at the top.

And I do this with most of my articles.

So, don’t stress about always having to use a custom image!

However, for an extra SEO edge, you should give some thought to using custom images.

Why?

The biggest benefit of making your own images is directly related to SEO.

Original photos can be traced back to only your website.

Why does that matter? If someone is looking for images to use, they probably want to give credit in the form of a backlink.

If you use a stock photo, your site isn’t the original source. That means people could link to the stock image site instead of yours.

The good news is that most people want to use original images and not stock ones for the exact same reason I mentioned earlier.

So if your images are original, high quality, and visually appealing, they’re more likely to be selected.

But more importantly, these images will appear on your site first in the SERPs.

Let me show you what I mean. If I search “content marketing pyramid,” these are the results I see:

The image appears on several sites, but the first position result is from the original source:

If someone stumbles across several versions of the same image, they’re likely to choose the first result just out of convenience.

This strategy is directly related to the way Image Search works.

If your page receives a decent amount of traffic and your image is a top result for a keyword, you’ll likely end up in the first position of Image Search.

And that means more traffic.

As a bonus, using custom images means that your site will look a whole lot better than it would if you used only stock photography all the time. Win-win!

Find related image keywords

Here’s a cool hack you can use with Image Search.

First, let me explain why you need to find several image keywords.

Just like any piece of written content, an image also has a focus keyword. This is what goes in the filename and alt tag.

In this example, the keyword is “vintage shoes.”

However, you can’t stop at your focus keyword.

Latent semantic indexing (LSI) keywords are also important.

It sounds complicated, but LSI keywords are simply keywords that are related to your focus keyword.

So for example, if your focus keyword is “Boston mechanic,” you might use “Boston engine repair” as an LSI keyword.

LSI keywords give your keyword strategy more variety.

Take a look at this chart for some of the advantages of LSI keywords.

LSI keywords are usually more specific than focus keywords. They cover more ground, which helps more readers find your content.

You might have used LSI keywords for text content, but you can use them for images too.

Even two keywords that are pretty similar can yield very different image results.

When I search “content SEO,” here’s what I get:

But when I search “content optimization,” I see different images:

Even though the two keywords are synonymous, Image Search has unique results for each one.

So your LSI keywords can reach a completely new audience.

Conveniently, Image Search is also a rich source of image LSI keywords.

At the top of the Image Search SERPs, there’s a list of related search terms:

This is an awesome resource for image SEO.

These are queries that people are actually searching. And you get a ton of them.

Just click the arrow on the right side to see more suggestions.

That’s a boatload of free keyword suggestions, and you barely have to lift a finger.

It gets better. You can run these keywords through Google’s Keyword Planner to find more information on each keyword.

It’s a super easy way of finding LSI keywords, and it’s all completely free.

You can also find some long-tail keywords using this strategy.

Long-tail keywords function a lot like LSI keywords. They both extend your focus keyword and bring in more traffic.

Long-tail keywords can perform well in alt tags. While you don’t want to use them all the time, you should use them for the images on your 5-10 most popular pages.

Image Search suggestions are great for this purpose.

Here are a few of the suggestions that Image Search brings up when you search for “car rental.”

You can easily turn these into long-tail keywords: prom car rental, vacation car rental, etc.

That’s even more traffic with just a few seconds of extra work.

You’ll expose your brand to new audiences, and you’ll get another SEO boost from it.

Use relevant images

This sounds like obvious advice, but there’s more to it than meets the eye.

By “related,” I mean images that are directly related to the overall topic.

This shouldn’t be a problem, right? As it turns out, you can get thousands of visits because of images that have nothing to do with your site.

Elisa Gabbert wrote on WordStream that most of her Image Search traffic comes from people who are searching for “Jeff Bridges.”

Why? There’s a grand total of one image on her blog featuring the actor.

And yet that’s her number one referrer of traffic via Image Search.

This is a big problem. People searching for “Jeff Bridges” don’t want to read a blog.

Apply this to your own site.

For example, say you have a blog on sales and you just wrote an article called “What Salespeople Can Learn from Jeff Bridges.” (I did say this was just an example!)

If you use an image of Jeff Bridges, you could have the exact same problem.

The majority of people who are looking up pictures of Jeff Bridges aren’t interested in reading a sales article. They’re more likely to be interested in entertainment news or gossip.

Or maybe that want something along the lines of Jeff Bridges “young,” “wife,” “dude,” or “iron man.”

Once they find out your site is about sales, those visitors might bounce.

To prevent this from happening, you need to use images that closely correlate with your topic.

To do that, I recommend infographics.

I have first-hand experience with infographics because I used to make a lot of them.

An infographic is perfect for enhancing your SEO with related images and adding rich detail to your content at the same time.

Infographics can drive thousands of visitors and build your authority in no time.

That said, you don’t need to make an infographic for every piece of content you produce. But you do need to use images that are tied to your niche.

This process qualifies your traffic for you. It ensures that the people finding your images are people who will be interested in going to your site and looking at your content.

It also improves your image SEO. Everything about your images will be connected to your site’s topic, and that will organically increase your traffic.

Watermark your images

Watermarking is standard practice for many photographers and artists, but strangely, you don’t see bloggers doing it that much.

Most blogs think that watermarking is just for copyright purposes.

True, that’s a great benefit, but it’s not the main advantage for the blog.

Watermarking your images can bring in even more traffic than simply optimizing your image and making sure it only appears on your site.

You might have noticed that the image of the content marketing pyramid was watermarked.

It tells people where the image came from, but it does so with a link.

So anyone using this image not only knows who to credit but also where to go to find similar content.

This particular image even has a complete sentence that reminds viewers to give credit. You don’t have to do that, but it can’t hurt either.

Some images have extra details in the watermark like this graphic does:

It features both a URL and a social media handle.

That’s a good way to get traffic to your site and your social profiles. If someone visits your social pages, they’ll often visit your site too.

I recommend using a prominent watermark like this image does:

(This watermark is also branded with the site logo, which is a nice touch.)

If your watermark is too small, people may miss it entirely.

Some watermarks should be bigger than others.

For example, if you’re watermarking a header image with your URL, the watermark can be quite big.

But if you’re watermarking a smaller photo, you don’t want to take up a huge part of the image space with your business name or URL.

You might be asking yourself if you should watermark all of your photos or just some of them.

Ultimately, that’s up to you. There are no right or wrong answers.

Keep in mind that watermarking your images will help people find your site no matter where the image is shared.

So if you want to make absolutely sure that you get the most traffic possible, watermark all your images.

0
Close

Your cart

Show Buttons
Share On Facebook
Share On Twitter
Share On Linkedin
Share On Pinterest
Share On Youtube
Contact us
Hide Buttons